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I am a results-driven, Salesforce Marketing Cloud Technical Architect currently working for EMS Consulting with 13 Salesforce certifications/accreditations and over 260 Trailhead badges (Double Star Ranger). In my role, I drive innovation and act as the technical architect specializing in the Salesforce marketing tools such as Salesforce Marketing Cloud, Marketing Cloud Personalization (Interaction Studio), Customer Data Platform (CDP), Marketing Cloud Intelligence (Datorama), and Marketing Cloud Account Engagement (Pardot).I have over 20 years of hands on IT experience, and have been working with Salesforce since 2008, with a focus on Marketing since 2014. During this time, I have successfully performed a number of roles including manager, technical architect, implementation/best practices consultant, business analysis, development, technical lead, project management/leadership, and quality assurance for many successful projects for both large and small companies in many industry verticals. I have worked well with onshore and offshore models as well as with remote workers from all over the globe. I feel that this gives me a well rounded and comprehensive view while working on projects with clients.In addition to my IT experience I have over 7 years of experience on the business side in such diverse departments as Marketing, Operations and Finance, as well as earning my MBA in Entrepreneurship in 2009. This experience and education further rounds out my perspective, giving me a unique, 360 degree understanding of how projects work and allows me to better facilitate communication between all parties.
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Senior Solutions ArchitectPerficientCary, Nc, Us -
Marketing Practice Manager And Technical ArchitectEms Consulting Jan 2019 - PresentTampa, Florida, UsAs the Marketing Practice Manager I lead a team of Marketing Cloud, Interaction Studio, Datorama, and Pardot Consultants to implement and manage Salesforce Marketing solutions. I also serve as the senior technical architect overseeing the implementations to ensure they meet best practices.My team drives innovation by creating many reusable Salesforce Marketing products which has allowed us to consistently improve our clients experiences, and we are consistently adding new skills to provide additional value to our clients. -
Salesforce Marketing Cloud Technical ArchitectMtx Group Aug 2021 - Feb 2022Frisco, Texas, UsSalesforce Marketing Cloud and Interaction Studio Technical Architect, overseeing the implementation of an omni-channel Interaction Studio implementation with Web, Salesforce CMS, and mobile channel. -
Senior Salesforce And Pardot ConsultantXede Consulting Group Mar 2018 - Dec 2018Troy, Michigan, Us• Certified Pardot and Marketing Cloud Consultant who has implemented multiple orgs, performed client facing training sessions, and provided marketing automation strategy• Project management using an Agile methodology to clients in Financial Services and Education (including the HEDA architecture)• Config Development, Business Analysis, and Quality Assurance on multiple Salesforce (Lightning) orgs -
Senior Salesforce And Pardot ConsultantDemand Chain Systems Mar 2014 - Mar 2018Eden Prairie, Minnesota, Us• Salesforce.com certified consultant managing Salesforce efforts for multiple, diverse clients with implementation, integration, development, administrative and consulting expertise• Salesforce.com Pardot consultant with experience in implementation, integration, development, and administration• Business analyst experience with requirements gathering, object modeling, design, integration and best practice consulting• Facilitated Salesforce and Pardot training sessions as well as having written articles on Salesforce and Pardot topics for Demand Chain Systems -
Business Solutions ArchitectExpress Scripts Jul 2013 - Mar 2014St. Louis, Mo, Us• Project lead on multiple, million dollar plus projects; accountable for all aspects of the project including requirements, quality and delivery.• Led JAR and JAD sessions; facilitated requirements gathering and high level design.• Led project team meetings and provided direction for multiple project managers• Accountable for project quality, including setting direction for test strategy and reviewing all test cases and results. -
ConsultantDaugherty Business Solutions Jun 2013 - Mar 2014St Louis, Missouri, Us• On assignment at Express Scripts managing efforts to successfully complete the largest merger in the history of the Pharmacy Benefits space. -
Salesforce.Com Project Lead / Advanced AdministratorIdeas Revenue Solutions Jul 2012 - Apr 2013Minneapolis, Mn, Us• Managed and supported a multi-phase Salesforce.com realignment project that streamlined business processes across the entire enterprise including Sales, Marketing, Finance, and the Client Services teams.• Gathered and documented requirements for key components of the realignment project and enhancements to the existing Salesforce.com implementation.• Created technical documentation including context diagrams for integrations between Salesforce.com, the IDeaS back-end systems, and external vendor systems.• Developed Salesforce.com components including new objects and fields, validation rules, reports and dashboards.• Lead the testing effort for the larger project phases; including establishing a testing strategy and creating test plans for the Sales and Finance product discount approval process.• Managed an integration effort between Salesforce.com and the Westnet Integrated Learning System (ILS); documented requirements, coordinated off-site development resources, tested the deliverables to ensure quality, completed the data cleanup and migration steps, managed the communications with the sponsoring business unit and owned responsibility for support after delivery.• Managed an integration between Salesforce.com and an IDeaS client facing system; completed risk analysis and mitigation for the project, developed and managed the project plan, and represented the Salesforce.com capability in daily scrum meetings.• Managed a support team of off-shore Salesforce.com administrators in the UK and India; completed root cause analysis of challenging support issues. -
Technical Lead / Systems Analyst; Salesforce.Com AdministratorAllianz Life Aug 2008 - Jul 2012Minneapolis, Mn• Technical lead / systems analyst for the E-Commerce department and the Salesforce.com CRM application.• Lead Salesforce.com administrator for two independent orgs; consulted on two additional Salesforce.com orgs.• Managed a team of on shore and off-shore production support resources (India and Argentina) that provided 24/7 support for the E-Commerce capability and all related data transmissions. • Successfully managed IT project resources on multiple, simultaneous projects. These efforts utilized resources from multiple capabilities and included employee, vendor and off shore personnel.• Lead a team of system analysts and business analysts on a project to move the E-Commerce processing center from a third party administrator to Allianz Life; responsibilities included documenting systems and procedures, support and issue analysis, and training of replacement staff at Allianz.• Conceptual and detailed design document review; mentored vendor partners on proper form for design documents including UML sequence diagrams, break-point analysis, risk analysis, and testing strategy.• Created risk analysis and contingency plans to reduce project and business risk. • Created and collected data transmission metrics and used the information to identify and resolve processing issues. -
Interactive Marketing Business Systems AnalystAllianz Life 2001 - Aug 2008Minneapolis, Mn• Project oversight and release management for the technical and content objectives of the Allianz Life online channel. This included gathering requirements, managing development, and implementing and testing changes for a public Web site, three secure Web sites, an Intranet site and broadcast e-mail campaigns.• Troubleshoot and lead root cause analysis for issues with the Allianz Life Web and Intranet sites.• Lead systems analyst on a project to merge two Broker/Dealers and their respective Web sites. This involved coordinating with two merging companies, internal Allianz Life business resources, and an external development team. • Managed the Web analytics reporting using Webtrends and communicated results to senior IT leaders; presented Web metrics update at the weekly whiteboard meeting for IT staff.• Vendor certified Interwoven TeamSite Content Management System (CMS) developer. Developed content management code as part of a two year project to convert the Variable division Web site into a CMS driven site. This reduced the cost to maintain the Web site and decreased the amount of time needed for routine Web content updates.• Provided production support for the Interwoven TeamSite CMS application, including small development requests and administrative tasks such as adding new users and updating Active Directory groups.
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Actuary AssistantAllianz Life 1998 - 2001Minneapolis, Mn• Utilized Paradox 4.0 and 7 to query the actuarial databases to create and manage the Allianz Life month-end financial reports. • Implemented a metrics tracking system to gather data on the month-end processing. This analysis identified several process improvements which were implemented to reduce the processing time on a monthly basis. • Created an HTML based document repository for processes and procedures around the month-end processing. This documentation was utilized heavily when training in new team members.
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Internal Sales SpecialistAllianz Life 1993 - 1998Minneapolis, Mn• Lead Internal Sales Specialist responding to inbound marketing and support calls for a field force of over 80,000 insurance agents and support staff.• Created and managed the inbound call metrics tracking. Analysis of data on call volume and subject trends; reported analysis to senior marketing managers which impacted high level strategic marketing decisions.• Created and led two week training classes for new rotating team members. The rotating staff averaged between 3 and 5 new members from various areas of the company every quarter.
Eirik D Ackerman Skills
Eirik D Ackerman Education Details
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University Of St. Thomas - Opus College Of BusinessEntrepreneurship And New Venture Management -
Iowa State UniversityMathematics
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Drake UniversityPhysics
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Hennepin Technical CollegeJava And Web Programming
Frequently Asked Questions about Eirik D Ackerman
What company does Eirik D Ackerman work for?
Eirik D Ackerman works for Perficient
What is Eirik D Ackerman's role at the current company?
Eirik D Ackerman's current role is Senior Solutions Architect.
What is Eirik D Ackerman's email address?
Eirik D Ackerman's email address is ei****@****ack.com
What is Eirik D Ackerman's direct phone number?
Eirik D Ackerman's direct phone number is +165124*****
What schools did Eirik D Ackerman attend?
Eirik D Ackerman attended University Of St. Thomas - Opus College Of Business, Iowa State University, Drake University, Hennepin Technical College.
What skills is Eirik D Ackerman known for?
Eirik D Ackerman has skills like Integration, Sdlc, Business Process Improvement, Requirements Gathering, Salesforce.com, Project Management, Software Documentation, Management, Testing, Visio, Process Improvement, Training.
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