Eirin Rasmussen Espelid Email & Phone Number

Norway

Oslo, Norge

Oslo, Oslo, Norge

Oslo, Oslo, Norge

Oslo Area, Norway

Develop and implement effective consumer & brand strategies for the Allergy category in the Nordics/Baltics as well as the full CHC portfolio in Norway (categories; allergy, cough & cold, constipation, pain, sleep and skin). Plan, execute and monitor marketing programs to contribute to the growth of sales, market share and brand visibility/recognition. Allergy Category Management:- Driving the overall strategy for NOBA including;- Generate optimal consumer insights to drive… Show more Develop and implement effective consumer & brand strategies for the Allergy category in the Nordics/Baltics as well as the full CHC portfolio in Norway (categories; allergy, cough & cold, constipation, pain, sleep and skin). Plan, execute and monitor marketing programs to contribute to the growth of sales, market share and brand visibility/recognition. Allergy Category Management:- Driving the overall strategy for NOBA including;- Generate optimal consumer insights to drive growth, understand trends, and discover new opportunities- Market analysis to strengthen our brand positioning, understand their implication and gather idea generation for new business development- Strategic creation and development of brand plans, communication campaigns as well as new launchesMarketing Lead Norway:- Create and execute the local activation plans for the brands, including media planning, local adaptation and creation of marketing materials.- Lead and implement local launches- Lead the local budget & forecast planning- Close collaboration across functions and borders to ensure efficient and effective delivery of business objectives and KPIs. Build strong partnerships with our customers and external agencies.- Accountability for the overall performance of the Allergy category/local brands.- 'Play to Win' ambassador in Nordics/Baltics- Social Media coordinator in Nordics/BalticsA few key achievements:- Allergy Nordics: all brands reached #1 position, current growth at +4 times the market. - Launch of a new sleep product in Norway: full distribution, unique positioning, accelerated speed to market, #4 after only a few months. Show less

Oslo Area, Norway

1. Business strategy:* Identify & prioritize business opportunities and analyze the market. * Introduction of new products & line extensions.* Assess marketing mix elements & strategic objectives through annual brand plans to drive market share and increase sales revenue.* Follow-up on execution of the approved brand plans & design proposals to anticipate risks and or business opportunities.* Create, lead and supervise promotional campaigns & approval of materials in… Show more 1. Business strategy:* Identify & prioritize business opportunities and analyze the market. * Introduction of new products & line extensions.* Assess marketing mix elements & strategic objectives through annual brand plans to drive market share and increase sales revenue.* Follow-up on execution of the approved brand plans & design proposals to anticipate risks and or business opportunities.* Create, lead and supervise promotional campaigns & approval of materials in achieving expected objectives + evaluate their effectiveness. * Proactively contribute to the development and implementation of trade marketing strategies, in coordination with sales.* Ensure that sales, supply chain, procurement and production teams are aligned.2. Financials:* Lead and monitor the budget process (sales & advertising).* Achievement of the strategic objectives: sales volumes & net sales values, growth, market share and brand equity evolution.3. People management:* Reinforce effective parterships with the end consmer.* Reinforce partership with country KAM.* Advocate CHC within the country. Show less

Paris Area, France

Project Manager Consumer Healthcare Europe for the Head of Trade & Commercial Excellence Europe- Implementation of the CHC commercial excellence strategy and « One Sanofi » for CHC Europe - Anticipation of the european Trade environment and future evolutions within the department- Implementation of the "go-to-market" strategy (setting relevant KPIs to assess CHC operation efficiency: Distribution, Promotion, Merchandising/Visibility & Counterparts Off-Invoice)- Development… Show more Project Manager Consumer Healthcare Europe for the Head of Trade & Commercial Excellence Europe- Implementation of the CHC commercial excellence strategy and « One Sanofi » for CHC Europe - Anticipation of the european Trade environment and future evolutions within the department- Implementation of the "go-to-market" strategy (setting relevant KPIs to assess CHC operation efficiency: Distribution, Promotion, Merchandising/Visibility & Counterparts Off-Invoice)- Development and implementation of innovative and efficient approaches for point of sales (Launch of Merchandising & Profitability/Margin Calculator for sales reps)- Actively involved in the definition, sharing and implementation of "Best in class POS/retail excellence" between countries- Support between the Global Trade team, CHC European team, and country teams (sharing of best practices & local implementation of the EU strategy)- Organization of the annual CHC EU Commercial Forum Show less

Paris Area, France

- Participation on the implementation of the CHC commercial excellence strategy for CHC Europe - Assistance in the anticipation of the European Trade Marketing & Commercial evolutions of the division- Backing up the implementation of "go-to-market" strategy by settling relevant performance indicators to assess CHC operation efficiency - Development and implementation of innovative and efficient approaches for point of sales- Participation and support during meetings /… Show more - Participation on the implementation of the CHC commercial excellence strategy for CHC Europe - Assistance in the anticipation of the European Trade Marketing & Commercial evolutions of the division- Backing up the implementation of "go-to-market" strategy by settling relevant performance indicators to assess CHC operation efficiency - Development and implementation of innovative and efficient approaches for point of sales- Participation and support during meetings / interactions with Global Trade and Commercial team and CHC European team.- Being actively involved in the definition, sharing and implementation of Best in class POS/retail Excellence between countries- Organization of the annual CHC EU Commercial Forum Show less

Paris Area, France

- Identification of the client's needs & successfully respond to the client's demands- Project Manageent: conceive, plan, organize, execute, monitor & assist the events- Gestion & coordination of service providers, contributors, participants and budgets

2-Year Msc: Project And Programme Management & Business Development, Project Management, Business Development, International Business

Activities and Societies: Class delegate 1st Year: International Management * Strategy * Corporate Finance * Marketing * Introduction.

Bachelor'S Degree, Sciences Economiques / Economics

* Business, Companies & Markets * Financial Analysis * International Economics * Social & Political Economics * Macroeconomy * Human.

1 Year, Sociology & Psychology

* Sociology * Psychology * Ethnology * Statistics

1 An, Etudes De Francais

Etudes de Français à l'Institut d'Etudes Françaises pour Etrangers (IEFE). Obtention du diplôme CEFR, niveau C2