E.J. Kelley Email & Phone Number

· Manage copy initiatives across all facets of a legendary real estate brand, supporting a leading brokerage serving world-class luxury markets like NYC, the Hamptons, and Palm Beach/Miami as well as domestic and international franchise expansion.· Oversee Inhabit, an online lifestyle publication reaching 30k monthly and amplified to 750,000+ social media followers.· Own editorial calendar and budget for in-house copywriting team and freelance talent.· Work with product team on editorially-driven areas of a million-visitors-annually website.· Write and edit copy for (including but not limited to) social media, digital and print marketing channels, cross-channel advertising, and internal communications, as well as educational/training materials.· Collaborate with departments, agents, and stakeholders companywide, including an in-house talent training center and two new development teams.

New York, Ny

•Launched new division of established PR firm with offices in NYC, Miami and Los Angeles, overseeing a growing team of social media specialists•Pitched and won 8+ new business accounts in hospitality, travel and real estate•Oversaw day-to-day of agency social media management engagements, including (but not limited to) content creation, sourcing, rights management and review/approvals; community management and monitoring; influencer vetting/contracts; event coverage; leading regular client meetings/calls•Coordinated with client PR teams on integrated, cross-channel initiatives, from media amps to contests and giveaways•Supported organization of 50+ with digital marketing best practice and training resources

•Led cross-channel creative initiatives, content and PR strategy for progressive, Berkshire Hathaway-backed luxury real estate brand with 1,300 agents and 30 field offices•Designed and supported integrated brand campaigns from conception to completion•Conceived and oversaw the creation of NorthOf.NYC, an award-winning curated lifestyle platform and content franchise designed to introduce New York City buyers to possibilities across the company's key markets•Managed relationships with two PR firms, creative agency and freelancers•Co-managed comprehensive brand refresh encompassing redesign of all digital and print collateral, including an award-winning series of property marketing materials•Served as senior staff writer, supporting digital and print copywriting, co-authoring white-papers, and ghostwriting executive communications•Supported partnerships and brand alignments•Acted as company representative at conferences and key networking functions

Rye Brook, New York

•Developed and implemented company-wide social media strategy, including the assembly of social media "ambassadors" at 30 field offices•Managed day-to-day content creation on brand social channels (Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn) and weekly e-mail newsletters sent to database of 50k+ subscribers•Built and edited two company blogs•Devised solution to generate and streamline creation of branded agent social media graphics•Assisted in developing proprietary agent social media advertising platform, ensuring brand-consistent ads with performance well above the industry average•Oversaw development of branded GIPHY stickers for Instagram and Snapchat integration•Led regular agent trainings to articulate best practice and company guidelines

Emerging Topics: Division for Media Industry Studies and DesignStrategic Communication, Marketing and Media Management Programs

New York, Ny

• Supported all Marketing and Community Relations functions for Campus Stores• Created and co-managed integrated retail campaigns for licensed general merchandise, trade and textbooks, events, electronics and publishing services• Developed and implemented cross-channel social media strategy• Designed print and digital collateral, including store signage, posters, digital banners, campus LCD screens and physical aspects of the retail environment• Assisted with marketing and planning of author events, hosting high-profile talent such as Zadie Smith and the late E.L. Doctorow• Liaised between buyers, managers and consultants to meet shared marketing goals• Delivered demonstrable ROI reflected via sales metrics, engagement and community growth

Mt. Kisco, New York

• Supported all levels of production for monthly print/online magazine coupled with successful direct mail catalog, with an emphasis on digital community-driven content• Assisted the editorial and art departments with content sourcing, permissions, proofreading, fact-checking and light copyediting• Assisted with management of web CMS, building online cocktail and recipe databases and assisting with website redesign wireframes• Penned print and online content, including recipe pieces, Geek Speak column and various magazine copy• Retained following extended internship as freelance columnist, copywriter, proofreader and researcher

Santa Margarita, Ca

• Managed digital communications for historic railroad operating for a world-class, Vogue Magazine-recognized private venue in Central Coast wine country, hosting high-profile fundraisers, weddings and culinary events• Researched, acquired and curated official historical files and interpreted to guests during operations• Publicized, photographed and assisted event operations• Liaised with railroad crew to create a popular blog, one of the first in the tourist railroad industry, educating enthusiasts with an insider's look at restoring, maintaining and operating 100-year-old steam locomotives

Master Of Arts (M.A.), Graphic Communications Management And Technology

Activities and Societies: Executive Board Member, NYU Graphic Communications Association

Bachelor Of Arts - Ba, Media And Communications

Industrial Design