E.J. Kelley Email & Phone Number

· Manage copy initiatives across all facets of a legendary real estate brand, supporting a leading brokerage serving world-class luxury markets like NYC, the Hamptons, and Palm Beach/Miami as well as domestic and international franchise expansion.· Oversee Inhabit, an online lifestyle publication reaching 30k monthly and amplified to 750,000+ social media.

New York, NY

• Launched new division of established PR firm with offices in NYC, Miami and Los Angeles, overseeing a growing team of social media specialists
• Pitched and won 8+ new business accounts in hospitality, travel and real estate
• Oversaw day-to-day of agency social media management engagements, including (but not limited to) content creation, sourcing, rights management and review/approvals; community management and monitoring; influencer.
• Coordinated with client PR teams on integrated, cross-channel initiatives, from media amps to contests and giveaways
• Supported organization of 50+ with digital marketing best practice and training resources

• Led cross-channel creative initiatives, content and PR strategy for progressive, Berkshire Hathaway-backed luxury real estate brand with 1,300 agents and 30 field offices
• Designed and supported integrated brand campaigns from conception to completion
• Conceived and oversaw the creation of NorthOf.NYC, an award-winning curated lifestyle platform and content franchise designed to introduce New York City buyers to possibilities across the company's key markets
• Managed relationships with two PR firms, creative agency and freelancers
• Co-managed comprehensive brand refresh encompassing redesign of all digital and print collateral, including an award-winning series of property marketing materials
• Served as senior staff writer, supporting digital and print copywriting, co-authoring white-papers, and ghostwriting executive communications

Rye Brook, New York

• Developed and implemented company-wide social media strategy, including the assembly of social media "ambassadors" at 30 field offices
• Managed day-to-day content creation on brand social channels (Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn) and weekly e-mail newsletters sent to database of 50k+ subscribers
• Built and edited two company blogs
• Devised solution to generate and streamline creation of branded agent social media graphics
• Assisted in developing proprietary agent social media advertising platform, ensuring brand-consistent ads with performance well above the industry average
• Oversaw development of branded GIPHY stickers for Instagram and Snapchat integration

Emerging Topics: Division for Media Industry Studies and DesignStrategic Communication, Marketing and Media Management Programs

New York, NY

• Supported all Marketing and Community Relations functions for Campus Stores
• Created and co-managed integrated retail campaigns for licensed general merchandise, trade and textbooks, events, electronics and publishing services
• Developed and implemented cross-channel social media strategy
• Designed print and digital collateral, including store signage, posters, digital banners, campus LCD screens and physical aspects of the retail environment
• Assisted with marketing and planning of author events, hosting high-profile talent such as Zadie Smith and the late E.L. Doctorow
• Liaised between buyers, managers and consultants to meet shared marketing goals

Mt. Kisco, New York

• Supported all levels of production for monthly print/online magazine coupled with successful direct mail catalog, with an emphasis on digital community-driven content
• Assisted the editorial and art departments with content sourcing, permissions, proofreading, fact-checking and light copyediting
• Assisted with management of web CMS, building online cocktail and recipe databases and assisting with website redesign wireframes
• Penned print and online content, including recipe pieces, Geek Speak column and various magazine copy
• Retained following extended internship as freelance columnist, copywriter, proofreader and researcher

Santa Margarita, CA

• Managed digital communications for historic railroad operating for a world-class, Vogue Magazine-recognized private venue in Central Coast wine country, hosting high-profile fundraisers, weddings and culinary events
• Researched, acquired and curated official historical files and interpreted to guests during operations
• Publicized, photographed and assisted event operations
• Liaised with railroad crew to create a popular blog, one of the first in the tourist railroad industry, educating enthusiasts with an insider's look at restoring, maintaining and operating 100-year-old steam locomotives

Master Of Arts (M.A.), Graphic Communications Management And Technology

Activities and Societies: Executive Board Member, NYU Graphic Communications Association

Bachelor Of Arts - Ba, Media And Communications

Industrial Design