Eric Johnson Email & Phone Number

Collingswood, Nj, Us

New York, New York, United States

Successfully completed freelance assignments for agencies including McCann (Valero), Cheil Worldwide (Samsung), Leo Burnett (Procter and Gamble) and The Ricciardi Group (Goldman Sachs).

New York, United States

Drove Honeywell's first-ever global brand campaign which unified six disparate business units and led to a 26% increase in perception of the brand as a software leader, and a 139% increase in positive sentiment. Beyond the U.S., I oversaw the adaptation and rollout across China, India, United Arab Emirates and Saudi Arabia.Implemented a suite of outbound and inbound marketing tactics do deliver over 42K leads in H1 2021.Launched Capital One's new small business product 'Spring' to entice new banking customers and consulted on ongoing brand and website optimizations.Stepped in to successfully guide the Cigna digital business for 3-months while account lead was on leave enabling time-sensitive campaigns to launch without interruption.

Greater New York City Area

Oversaw the agency’s account management department across a growing portfolio of healthcare brands. My role also included leading the social media function across content strategy and development, community management, social listening, demand generation and advertising. Constantly pushed myself and the agency to be at the forefront of digital opportunities.

Chicago/Nyc

Led cross-functional agency teams for Procter & Gamble's Always brand to develop and roll out integrated campaigns around the world, with a focus on Western Europe, China and Russia. Campaigns included TV, print, digital, mobile, social media and shopper marketing.

New York, Ny

Led the OppenheimerFunds team in developing award-winning integrated campaigns across retail and institutional businesses. Digital was at the center of all efforts, which has included the creation of desktop and mobile campaign sites, a robust rich media presence, and a first-of-a-kind mobile application. The campaigns were extended across unconventional platforms, including a Tribeca Film Festival sponsorship, an installation at the Museum of Mathematics, and multiple philanthropy efforts.Other highlights included the development of a new brand identity, including an updated visual language for all communications, and a modernized logo. I also conducted several journalistic interviews with Oppenheimer's CEO, and other lead clients, to develop a series of humanizing profile pieces.

Greater New York City Area

Led the global roll-out of integrated B2B campaigns across the U.S., Europe and Asia for Allianz Global Investors. Onboarded and oversaw Grey hubs in Düsseldorf and Seoul, and provided them with ongoing strategic and creative guidance. In addition, I partnered closely with agency colleagues in Munich to ensure efforts were consistent with the Allianz global master-brand strategy. As a robust global brand, I assessed and navigated the needs of several markets, and devised creative global production solutions to achieve efficiencies.On Energizer Personal Care (EPC), I oversaw global strategic and creative development for Playtex Feminine Care brands, as well as Wet Ones antibacterial wipes. Efforts on Playtex Sport resulted in it being the fastest growing brand in the category at the time, and the brand's strategic foundations were deemed "best in class" within EPC.On Lehman Brothers, I led the agency network in providing global client service through Grey's offices in Europe and Asia. These efforts included integrated campaigns across investment banking, corporate recruitment & diversity, wealth management, asset management, prime services and electronic trading. Our high-net-worth campaign was named 'Campaign of the Year' by a leading industry publication.I also worked on new business assignments for Steelcase and the City of New York's recycling campaign which involved working closely with City Hall and Mayor Bloomberg's staff.

Greater New York City Area

Working on Kraft Foods, I managed agency resources to deliver effective advertising for the Crystal Light and Fruit20 beverage brands. This required liaising with partner agencies to develop 360 campaigns, as well as with agency and client offices in Latin America and Canada to ensure global consistency.

Greater New York City Area

I was a key member of teams that developed campaigns for Fila, Ferrero Rocher, Arby's and Citigroup Private Bank. Having managed the new business pitch for the New York Post business, I became the day-to-day account lead and partnered with the highest levels of Newscorp to develop TV, radio, OOH, print and guerrilla tactics.

Bachelor Of Business Administration (B.B.A.), Business Management

Master Of Science (M.S.), Marketing

Master Of Science - Ms, Marketing