A marketing professional with 20+ years of experience in brand development, sales materials, content marketing, and project management. I have worked across various industries and verticals and have the benefit of collaborating with some of the largest well-known brands in the world and the honor of developing launch materials for small start-ups. The principles of marketing hold true regardless of the size or scope of the project and I look forward to sharing my expertise with your company.Marketing Strategist | Brand DevelopmentEmail: julialightfischer@gmail.comSenior marketing director specializing in brand development through storytelling, strategies, and programming that allows brands to reinforce their unique position in the marketplace and secure partnerships that are mutually beneficial. Expertise in presentation development and custom client executions that support sales and marketing goals while delivering on KPIs.Seasoned marketing leader with strong communication skills and ability to develop, manage, and maintain relationships with all cross-functional partners. Through close collaboration and constant communication, I have successfully fostered and built many long-term relationships with partners and clients alike to leverage additional programs and growth opportunities.Expertise include:• Brand Strategy• Positioning Statements• Media Kits• One Sheets• General Presentations• Category Decks• Website Copy• Content Marketing• Project Management• Program Ideation• Copywriting• Pre/Post Sale Support• RFP Responses• New Product Development• Budget Analysis• Campaign ManagementKey Execution:• Define and create GTM strategy and positioning including detailed launch plan, sales/partner materials, and PR outreach• Copywriting and editing for all marketing assets including sales collateral, websites, landing pages, product copy, emails, blogs, social media posts• Monitor and maintain consistent and engaging content throughout all channels with data-driven approach to optimize engagement based on performance• Identify and implement incremental marketing opportunities based on research, analysis, and market conditions• Develop best practice guidelines for content and partner executions for maximum awareness and brand consistency• Cross-functional collaboration and ability to navigate large organizations to build meaningful relationships with key decision makers across departmentsContact me at julialightfischer@gmail.com for any marketing and branding needs.
Listed skills include Advertising, Integrated Marketing, Marketing, Digital Media, and 29 others.