• Create, manage and support multiple digital retailing service integrations from ideation to execution• Conduct extensive A/B / Multivariate tests to validate hypotheses and incrementally increase KPIs • Deploy product optimizations based on data collection and analysis • Collaborate across development, marketing, and sales teams to achieve company vision and quarterly goals

• Identified opportunities within the wedding industry • Identified cost of services through competitive analysis and customer reviews • Manage marketing campaigns and SEO• Manage customer acquisition and nurturing• Deliver quality motion and still content for clients• Increased revenue YOY pre-pandemic

Currently oversee the mobile apps division that caters to users looking to buy or rent a home. Collaborate with cross-functional teams to solve problems and identify opportunities.Experiment to find opportunities by A/B testing, user testing, prototyping and more.Other responsibilities & accomplishments:• Conduct user research and create journey maps to discover user pain points in order to deliver qualitative features and enhancements for our customers • Identify product vision… Show more Currently oversee the mobile apps division that caters to users looking to buy or rent a home. Collaborate with cross-functional teams to solve problems and identify opportunities.Experiment to find opportunities by A/B testing, user testing, prototyping and more.Other responsibilities & accomplishments:• Conduct user research and create journey maps to discover user pain points in order to deliver qualitative features and enhancements for our customers • Identify product vision and apply gathered data for product planning and strategy• Create product differentiation through competitive analysis and user testing• Develop OKRs to increase velocity and focus • Define and maintain product requirements and documentation for all features and enhancements• Create high fidelity prototypes to help validate product UX and vision • Utilize A/B testing technology to gauge performance and success• Work closely with cross-functional teams to identify business goals and product opportunities • Monitor quantitative data to further validate product success or discover pain points Show less

At Dynamis Alliance, I was responsible for creating captivating and informative media content for tactical clothing and gear that the company marketed and sold. Other responsibilities were off site product photo shoots and videography.

Created UI designs and experiences for mobile b2b applications. Conducted user testing with stakeholders and customers to define pain points and create better usability. Also provided videography and editing services to create instructional and marketing video content.

Managed and created mobile products, features and monetization tactics with in an agiledevelopment environment. This included product vision, strategy, requirements, user stories, prototypes, and analytics tracking.