Elizabeth Conn Email & Phone Number

Durham, Nc, Us

Raleigh, North Carolina, United States

As a Paid Media Manager, I collaborate with prospective clients to understand their goals and motivations for launching Paid Social campaigns. I provide them with comprehensive audits, assessing both strengths and growth opportunities to ensure optimal performance. I design and manage campaigns tailored to each client's objectives, leveraging Sherpa’s strategies to maximize effectiveness.Key Responsibilities:-Campaign Strategy & Execution: Build and optimize campaigns aligned with client goals, utilizing Sherpa's strategy and functional insights into their business.-Performance Monitoring & Reporting: Analyze and track campaign performance daily; provide insights through customized dashboards and detailed reports, supporting client growth.-Client Communication: Lead calls to communicate progress, results, and future recommendations, enhancing client satisfaction and retention.-Testing & Optimization: Manage tests for new ideas, technologies, and products, ensuring ongoing innovation and improved efficiency for both clients and Sherpa's internal marketing.-Cross-Functional Collaboration: Partner with SEO, Web Development, Design, and Sales Strategy teams to deliver integrated solutions that drive superior results.-Design Work: Use tools like Canva, Splice, and InShot to create supporting visual assets.-E-commerce Management: Conduct inventory assessments and reporting in Shopify and Commerce Manager. This role empowers me to continually innovate and align Paid Social initiatives with clients’ evolving needs and market trends.Case Study:Transformed a client’s e-commerce business by growing Google Paid Ads monthly revenue to $60,000 within just four months.Results:ROAS: Started campaign mid-June. Increased by 97% from 12.5 (June 2024) to 24.7 (October 2024).

United States

-Increased YoY leads by 54% and Sales by 159% with a 19% decrease of CPA for my client.-Initiated Automated Pacing eliminating the need to manually calculate our estimated leads per day. This resulted in a 13% decrease in time spent per analyst as well as eliminated the need for weekend work.-Drive digital traffic to our website from our social media accounts to generate leads to live agents as well as online applications.-Manage day to day tasks such as forecasting, data analysis, trends, reporting and KPI goals.-Stay on top of digital marketing trends and test everything from creative/content to bid types to new social channels.-Find areas of opportunity and optimize campaigns through changes to targeting, audiences, budget, bid, creative, etc.-Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goals.-Manage multi-million dollar budgets for some of the largest insurance brands in the country.-Onboarded additional analysts as well as the Interim Paid Social Director.-Created digital drive to organize process docs, trainings and tests across all of Digital.-Collaborated with our creative team to design new online digital asset management tool.

Raleigh, North Carolina, United States

-Built, executed, managed and optimized paid Search & Social digital media campaigns, providing insightful analysis and reporting, and participating in strategic discussions with the team to achieve online marketing success for our clients.-Conducted keyword, market, and behavioral opportunity research to optimize campaigns.-Monitored the success of campaigns using multiple reporting tools such as Google Data Studio, Facebook Business Reports, Ninjacat, Google Analytics, etc.-Developed client-facing performance and internal benchmark reports.-Analyzed campaign metrics/data and provided insights for campaign performance improvement.-Kept pace with digital media industry trends and developments.-Worked closely with cross functional team to meet client goals.-Personally responsible for campaigns equaling, on average, $500,000/mo in client spend.

Morrisville, North Carolina, United States

*PROMOTION* -Built, managed and optimized paid Search, Display & Facebook programs ranging from $1,000/month - $20,000/month in spend for clients in a variety of industries including Home Goods, Auto & Marine.-Created compelling ad copy averaging 5-8% CTR, consistently exceeding KPI goals.-Performed A/B tests to ensure the highest performance and conversion rate possible.Google Ads/Analytics, Facebook Ads and Bing Ads certified.

Morrisville, North Carolina

*PROMOTION*-Improved the overall performance metrics for Search, Display, Facebook & YouTube for our clients.-Delivered on creative ways to keep budget on track, ensure spend, secure conversions and determine ways to make our work scalable and more efficient across our growing client load. Google Ads/Analytics, Facebook Ads and Bing Ads certified.

Morrisville, Nc

-Improved the overall ad performance metrics for our clients, delivering on creative ways to incorporate ad copy best practices (with limited character limits), and determining ways to make our work scalable and more efficient across tens of thousands of ads. Responsibilities included: improving KPI’s, text ad creation/maintenance/optimization, banner ad creation and upload, promotional ad copy management, URL management (text ads and banner ads), ad extensions, DLP URL swaps for ads, special page and landing page creation, and disapproved ad management.Google Ads/Analytics and Bing Ads certified.

New York, New York, United States

Please ask for my prior experience related to Theatre Administration.

Bfa, Technical Theatre

Activities and Societies: Zeta Tau Alpha, Phi Eta Sigma, Alpha Psi Omega, Concert Choir, Clarion University Theatre -President of Zeta Tau.

Mba, Business Administration And Management, General

Activities and Societies: Pittsburgh Public Theatre Development Intern, Pittsburgh Triathlon Volunteer