Evan W. Email and Phone Number

𝐑𝐞𝐯𝐦𝐩𝐞𝐝 𝐒𝐡𝐢𝐩𝐭'𝐬 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Defined clear content pillars and social post goals to help further drive business objectives - Worked with Creative Production to help improve content briefing process- Refined our boosted social strategy to strategically increase KPIs across metrics including growth, video views, and engagements- Increased video views by 35,213% Y/Y- Increased engagements by 2,824% Y/Y- Increased impressions by 1,104% Y/Y 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐮𝐭𝐩𝐮𝐭 𝐚𝐜𝐫𝐨𝐬𝐬 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐚𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤- Increased Content by 200% Y/Y - Partnered with Associate Social Media Manager to increase content created by social team by 100%- Worked with internal creative team to create static asset templates that can be replicated for campaigns and create ownable look and feel𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐞𝐝 𝐰𝐢𝐭𝐡 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐭𝐞𝐚𝐦 𝐭𝐨 𝐚𝐥𝐢𝐠𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐦𝐨𝐦𝐞𝐧𝐭𝐬- Collaborated on influencer briefs for evergreen talent to align with organic social content - Generated content ideas and scripts for cadre of shopper creators who created organic content for Shipt social channels to account for tone and social voice

Launched and expanded Etsy's TikTok presence using social media and influencer management, implementing social editorial calendars and content workstreams, achieving over 300K followers in 2 years through global organic and paid strategies.Led a content creation team of 2 freelance content creators and 2 video editors, overseeing the development of 10-15 original pieces per week across Instagram, TikTok, and Facebook, utilizing creative concepting, asset development, and creative process management.Developed and executed a successful content and social strategy for Etsy's Seller Channels, resulting in a 50% increase in Facebook following and a 60% increase in Instagram following for our sellers.Collaborated with Corporate Comms and Seller Content teams to relaunch the Meet the Maker video series on YouTube, resulting in over 50K organic video views to date.Led the revision of Etsy's Ultimate Guide to Social Media Marketing in the seller handbook by authoring new entries on utilizing Pinterest, TikTok, and Instagram Stories to help sellers grow their businesses through social best practices and content marketing.Authored an Etsy Seller education course on marketing your Etsy Business through social media, which has been used in over 50 workshops led by Etsy Seller Instructors, empowering our community to drive their own success.Managed social video budget, including onboarding and invoice management for our freelance content creators as well as video production partners.

Developed and pitched social media campaigns and influencer strategies for top brands such as Philips Avent, Blue Diamond, and T-Mobile, resulting in over $500K in new influencer business.Planned and executed successful paid social media campaigns for clients including Beiersdorf, Skyscanner, and Internet Safety for Kids and Families.Directed community management strategies for clients including Skyscanner and 2K, resulting in increased engagement and brand awareness.Managed a small team fostering a collaborative and results-driven work environment.Managed social media budget, inclusive of content creation and hours management, to ensure the efficient use of resources.

Assisted in the ideation and execution of a contest campaign for SCORE, resulting in a 200% increase in contest submissions and securing an incremental budget of $10K.Initiated and managed Eucerin's first-ever social brand equity campaign, driving over 1.4 million social impressions, an increase of 250% compared to the previous two months. Crafted compelling copy and created engaging social media posts for 5 Beiersdorf brands (NIVEA, NIVEA Men, Eucerin, Aquaphor, and Aquaphor Baby)

Worked with large brands in the mobile industry, creative tech space, and personal health care industries to increase their social media presence and help them connect with their communities in new and inventive ways. Created engagement strategies to help brands leverage social media for large scale global campaigns. Educating clients on the importance of their owned social channels as a way to gain consumer insights, all while laddering up to business goals and objectives.Worked with Strategy and Analytics team to craft creative briefs for social content to ladder up to business objectives.

Worked with large brands in the personal tech as well as financial services industry to increase their social media presence and grow their online communities to help them meet business objectives.Utilized social conversation and trending topics to create rich responses to community comments and replies on both Twitter and FacebookCreated rich social campaigns to utilize community conversations Created weekly community overview reports to assess the health of communities and conversations community members were having in order to inform content creationWorked with Client Services to create social media playbooks for large scale global social campaigns Created engagement architecture for large scale global social campaigns Worked with Community Management leadership to optimize engagement and response planning on owned social channels for brands

Reshaped social media strategy and content for the organization, leading to the launch of Instagram and increasing engagement across Facebook, Twitter, and InstagramWorked with the Communication Manager to expand and better define NAF's mission and presence in the media.Drafted content across NAF's online platforms, naf.org, Facebook, Twitter, as well as email communications.Charged with drafting 4 monthly eNewsletters as well several weekly emails for various NAF sponsored events.Tracked analytics for website and social media outlets.Managed NAF's professional development platform eCollege. Including recruitment of new participants and processing class participants.

Worked with Communications Manager to launch Facebook and Twitter accounts. Community Management, increased online brand awareness and network engagement. Managed memorial and tribute funds with a 40% increase during tenure.Managed Development Department calendar Worked with new media team to implement new online fundraising software (Convio) with an 500% increase in online donations. Worked with Director of Development to ensure donor acknowledgments were sent in a timely fashion Worked with Director of Development to plan special events

Providing administrative assistance to the Director of Development. Answered the phone, screened and directed calls to appropriate department Answered questions about the organization and about skin cancer. Drafted and sent acknowledgment letters to donors Maintained and reorganized donor and member files