Marketing Intern
Mayrveda
Kislovodsk, Stavropol, Russia
Developed a content plan for photo and video shoots for the facility.Analyzed the effectiveness of partnership agreements using the 'Mystery Shopper' method.Conducted various marketing research: PESTEL analysis, Porter's Five Forces, Porter's Five Drivers, SWOT analysis, Key Success Factors (KSF), competitive analysis, content analysis, in-depth interviews using various methods (associative, pair comparison, etc.), customer satisfaction survey using the DES method, regression and factor analysis, setting and testing hypotheses during the final research.Calculated indices: CSAT, CES, SCI, NPS, loyalty, mode, median, Needs & Gaps.Developed recommendations for improving satisfaction levels and specific indices, including loyalty programs, entertainment events, etc.