Erin King Email & Phone Number

Austin, Texas Area

• Responsible for supporting the sales team in the west region in achieving annual sales revenue targets through the conceptualization and development of targeted and localized marketing efforts, including messaging.
• Managing the execution and positioning of sales support deliverables, such as regional sales collateral, local marketing campaigns, and other special projects directly supporting the western sales region—with a strong.
• Leading marketing efforts for the pre-work, submission, and selling phases of the California science adoption, such as local event execution, adoption-related message and collateral development, competitive analysis.
• Analyzing each region to assess needs/gaps and developing materials to fill in the gaps and proactively support the sales force.
• Staying abreast of regional nuances, requirements, and developments, included but not limited to adoptions, RFPs, and policy changes.
• Building and fostering a strong relationship with the sales team across the region, and maintaining frequent communication to determine needs and most appropriate use of resources.

Austin, Texas Area

• Led an integrated team of 10 salaried sales and marketing team members and 35 independent sales contractors. Key marketing responsibilities included:
• Setting the strategic vision for content marketing and SEO, product marketing, digital marketing, demand generation, inbound marketing, field marketing, and sales enablement and training.
• Conceptualizing, developing, and executing brand identity and messaging.
• Positioning and promoting our solutions within highly targeted market segments.
• Generating brand awareness and attracting prospects through relevant stage-based content.
• Executing a wide-variety of national and local campaigns.

Austin, Texas Area

Austin

• Served as the strategic marketing lead responsible for collaborating with and supporting the Strategic Alliances and Services Department in their drive to establish and nurture a rich ecosystem of business partners..
• Strategizing, developing, and executing B2B campaigns that generated awareness of Houghton Mifflin Harcourt as a premiere destination for business partners.
• On-boarding newly acquired partners and nurturing existing partners with the goal of increasing retention.
• Collaborating with Creative Services to promote our growing ecosystem of partners to customers.Specific initiatives that I led included:
• Developing a partner-facing brand and identity that aligned with the overall corporate brand architecture.
• Developing and executing brand awareness and lead generation campaigns for potential new partners.

• Served as the strategic marketing lead for enterprise-wide national campaigns. Key responsibilities included:
• Strategizing, developing, and executing national campaign plans that generated awareness of solutions and services.
• Supporting increased capture rates of federal funds, specifically related to Common Core, Federal Funding, STEM, and Cross-Channel Sales (K-12 Basal, Specialized Curriculum, Saxon, Innovations in Education &.

• Served as the regional marketing leader for all Specialized Curriculum sales teams in the U.S. Key responsibilities included:
• Partnering with sales to identify and align strategic goals around KPIs for the territory.
• Conceptualizing and executing multi-pronged regional, territorial, and hyper-local campaigns.
• Collaborating across teams, including Product Management, Product Marketing, and Sales Enablement to leverage existing marketing assets and training resources for use in supporting campaign efforts.Marketing assets.
• Customer testimonial videos and case studies
• Thought leadership content and live and virtual events

• Led the conceptualization and development of a newly formed Regional Marketing department designed to provide consistent, yet localized campaign marketing support for a wide-variety of supplemental solutions across 8.
• Partnering with sales to identify and align regional marketing goals around KPIs for the territory.
• Acting as a liaison with Marketing to identify existing marketing assets that could be customized and leveraged for use in local campaigns.
• Managing and coordinating budgets across regions.

• Managed all aspects of product marketing for Reading, Intervention, and ELL product lines across multiple brands, both domestic and import, totaling $30 million in annual revenue. Key responsibilities included:
• Acting as lead Product Manager, from conceptualization to launch, for new comprehensive intensive intervention program including participating in market research, developing launch and campaign plans, and organizing.
• Organizing, creating, and delivering company-wide presentations and training including National Sales Meetings, Executive-level presentations, and product training via Live Meeting.
• Collaborating with Sales and Product Development to secure and fulfill $800 thousand customized summer school order in 2006, and supported repeat sale of $2 million in 2007.
• Managing $300 thousand yearly operating budget.

• Supervised the initiation, creation, and delivery of sales support documents, such as product correlations to state standards and customized pacing guides, and ensured accurate and timely customer care. Key.
• Managing staff of six with $500 thousand yearly operating budget.
• Improving on-time project delivery rate by 90% for sales support documents and correlations.
• Creating and implementing various departmental processes to improve efficiencies such as workflow and project approval.
• Arranging, organizing, and delivering various training opportunities for direct reports.

• Served as product expert and communicated, to both internal and external customers, the content and use of all materials, including assisting in the selection and implementation of appropriate products to meet specific.
• Acting as in-house consultant for Inside Sales representatives, and districts after state adoptions.
• Collaborating with various departments to develop post-sales tools and teaching tips.
• Conceptualizing, developing, and maintaining a master leveled book database for company-wide use, and created customized leveled bookrooms upon request by sales and customers.

Bachelor Of Science (B.S.)

Bachelor Of Arts (B.A.)