Ekta Kumar Email & Phone Number

- Program Manager (PMO) for a Fintech start-up for developing their Loan Origination System (LOS) and front-end mobile/web apps. Also managed other simultaneous projects of deploying the Loan Management System (LMS) and the Customer Relationship Management (CRM) system across the company.- Business Process Re-engineering for an Asset Reconstruction Company (ARC).- IT Strategy Blueprint and Implementation Roadmap for a Life Insurance company.- Ensuring Data Integrity between systems and general ledgers for a NBFC.- Data Migration of all loan and customer data from legacy system to the NBFC's new system.- Deployment of Loan Origination System (LOS) and Loan Management System (LMS) for Gold Loans and Business Loans for a Finance company.- Preparing SoP documents for a UK based Accounting firm.- Preparing IT policies, processes and procedures for a Saudi based Financing company.

Bangalore, India

- Competition analysis on digital media- Brand visibility on E-commerce sites and ITC's Amazon Shop-In-Shop management- Marketing Strategies on digital platforms- Developing the monthly digital media newsletter- Digital Assets Management- Conducting on-going surveys through Zapr to arrive at an optimum reach and frequency model for media- Researched and presented different use cases for the implementation of the Social Marketing Command Center so that the relevant metrics can be incorporated into the system.- Reviewed all ITC Foods websites with the objective of making it more user friendly. Focused on different parameters like user interface, user experience, navigation of the website, commerce-friendliness, mobile responsiveness etc.- Apart from this, also worked on special projects with the digital team as an intern.

New Delhi Area, India

- My role involved managing end-to-end client relations.- Building relationships and on-boarding different kinds of restaurants to advertise on the platform.- Designing, implementing & managing their marketing campaigns, keeping in mind the market trends & competitor behavior, to help them derive maximum value from the ad & connect better with their customer.- Providing timely feedback and consulting them on the basis of tracked data, as well as troubleshooting throughout the contract period.- Analyzing and showcasing the client’s performance and then renewing their contract.

Gurgaon, India

- Helped run a pilot project to test whether we can sell Online Ordering over the phone, to reduce the resources, time & energy spent on field doing the same.- Successfully signed-up over 30 restaurants in Gurgaon within a month.

Gurgaon, India

- Responsible for contacting dropped advertisement clients & analyzing and solving service related critical issues with the objective of winning them back as paid clients.- Analyzed the different drop reasons & client feedback from different cities and shared the same with City Heads to help reduce further drops.- Won-back clients from different cities like Mumbai, Pune, Kolkata, Dubai, Abu Dhabi, Beirut, Jakarta.

New Delhi Area, India

- I was adjudged “Best Summer Intern”- My role as an intern involved pitching companies across sectors for the offline advertisement solution offered by Adloid, which was a start-up at the time. The business idea was to deliver brand publicity by adopting notebooks as the advertising platform.- I pitched over 200 companies, with 60 warm leads, and converted three companies.

Bachelor’S Degree, Political Science (Honors), 1St Division

Activities and Societies: National Sports Organization

95.75%

Activities and Societies: I was the Sports Vice Captain of my School and the Captain of the Basketball Team. I was also a part.