• Own and lead the Global Salesforce CRM platform, charting roadmap aligned with business and market objectives.• Manage the entire product enhancement agile lifecycle, from ideation and high-level architectural design to detailed design, PRD composition, prioritization, releases management, hands-on Implementation, and end-to-end requirement delivery.• Collaborations with both internal and external technical and business units, adeptly analyzing their needs gathering crucial product requirements and executing work plans.• Constantly embracing and integrating solutions to enhance customer experiences, increase efficiency and revenue and elevate overall satisfaction levels.• Serving as the go-to expert for resolving technical issues and troubleshooting reported bugs, ensuring the seamless ongoing operation of CRM and integration projects.

Leading the digital transformation process, asset management and digital activities. The role involves initiating and management projects in a variety of fields in order to generate new business models by means of technological platforms, improving user experience and operational processes.• Leading data collection processes & data driven marketing methodologies• Salesforce CRM characterization project management• Initiation, management and execution D2C products and eCom project• Management and growth of the organization's digital assets• Optimization of operational processes through digitization and automation• Ongoing management of the advertising agency and other suppliers

As a data analyst in the marketing department, I perform data cleansing and large-scale data analysis [Google Analytics, Salesforce etc'] in aim of generating data-based marketing and business insights, building forecasting and conversion ratio models, utilizing advertising budgets, leads and sales team.As part of the role, I perform ongoing management the implementation measurements through Google tag manager, characterization and establishment of dashboards using Google Data Studio and Tableau, E-mail marketing through customer journey building and automation.In addition, Writing characteristics for IT department, and working with the product department to improve conversion rates and streamline processes.

Responsible for the digital fields in the company, characterization and update of new eCommerce website, Reintegration of the old website data, user experience and ROI improvement. Modifying advertising methods, implementing analysis and data driven marketing methods. Manage graphic designer / Content writer and service suppliers [PPC, collaboration and printing houses], creating correlation with internal departments, lead the streamlining of internal processes of the website using integrations and automation. Duties included the following responsibilities:• eCommerce Webmaster | marketing, Product creation & inventory management. Data & traffic analysis using Google Analytics, Search Console and other advanced marketing tools. Site Speed improvement, characterization bags and upgraded for web developers and customer service.• SEO | Strategy and technical SEO work at site level, SERP ranking improvement, brand awareness etc.• Social Media Network | managing the PPC channel of the Facebook & Instagram business pages, establishing campaigns, forming collaborations and creating content.• Email Marketing | Planning and executing mailing strategy via Active Trail interface, producing monthly newsletter, setting up landing pages with A/B testing, campaign analyzing and improvement the mailing list using triggers and automation's.

Yellow pages (D.co.il) SEO department. Duties include online complex optimizations, data analysis and technical characterization tasks for in-house web developers and quality check, improving CRO through the use of advanced tools [Hotjar, Zefo, Majestic and more], offsite SEO, competitive research and creating web partnerships.

Costumers digital marketing department. Role duties include SEO for strategic and moderate clients, webmaster and content editing, Building campaigns and management of social networks [Facebook, Instagram, Twitter, YouTube and LinkedIn]. Digital assets establishment, consulting and characterization of new client sites and conversion to responsive platform websites.

Biology and chemistry lab assistant. Research in the field of Microbiology & Chemistry of captivity corals water environment. Growth and enrichment algae, planning and experimentation of new products and their introduction to the Israeli market.