Elaina Rhoades Email & Phone Number

Peoria, IL, US

Remote

• Serve as the Gaming and Esports Subject Matter Expert for the Digital Team
• Create and implement strategic community management plans for clients including Mastercard (esports)
• Build bi-weekly, monthly, quarterly, and yearly reports showcasing KPI measurement and analysis
• Attend on-site regional and global events to capture on-the-ground content highlighting client activations
• Assist in programmatic paid social campaigns for clients
• Support new business initiatives through digital strategy builds, talent discovery, social listening, etc.

• Marketing lead for Women's Basketball and Baseball
• Assistant Marketing lead for Football
• Created and implemented full marketing and promotion campaigns for assigned sports with the primary goal of attendance increase and revenue generation
• Oversaw paid advertising spend for assigned sports
• Spearheaded "The ILL-est" hot-sauce social and sales campaign in conjunction with Sean Evan's x Brad Underwood "Hot One's"Episode

Atlanta, Georgia

• Manager of marketing and in-game presentation for Volleyball, Softball, Women's Basketball, and Men's Tennis
• Increased Volleyball revenue by 36%
• Oversaw and revamped Internship program including scheduling, intern programming, and recruitment
• Managed in-game presentation as host school for the National Invitational Volleyball Championship
• Created and implemented 360 degree promotional nights including theme, giveaway items, music, spirit programs, and more in order to create the ultimate fan experience
• Overhauled Junior Jackets Kids Club including creating the full marketing plan, ordering and distributing promotional items, overseeing digital marketing efforts, and coordinating exclusive events for Junior Jacket.

Peoria, Illinois Area

• Created and implemented all Bradley Women's Basketball promotion nights; exceeding target attendance by 15%
• Primary marketing contact for Men's Soccer, Women's Basketball, and Baseball
• Coordinated halftime performers, giveaways, and promotions for Men's Basketball including Baby Race, Little Bravettes Day, Wardle Camp Night, and more
• Assisted in post-MVC Championship Welcome Home event and Selection Sunday event
• Oversaw all pre-game parties, send-offs, and award ceremony for MVC Women's Basketball Hoops in the Heartland Tournament
• Organized and executed events such as Kaboom's Holiday Party, Women in Sports Networking Night, Kids Clinics, Field Trip Day and more.

• Created multiple Google Ad Words campaigns and analyzed KPI's including Reach, Impressions, and CPC.
• Scouted influencers using various social media tools and contacted them to create influencer relationships and campaigns.
• Tracked and analyzed all metrics for influencer campaigns, social media advertising, sponsorships, and Google AdWords campaigns
• Monitored mentions of VIVO and specified keywords on all social platforms using HootSuite
• Created and monitored Facebook audiences to ensure optimum ad spend and targeted reach
• Created and Implemented email campaigns for each specific product line in order to drive Amazon product reviews

Peoria, Illinois Area

• Created and Implemented 1st ever Snapchat and Instagram accounts for the organization
• Created gameday graphics, post-game wrap-up graphics, and in-game content
• Organized content calendars for all social media platforms
• Mentored social media intern in order to help improve her professional development as well as her content creation for the organization
• Researched and organized new corporate sponsorships and cultivated relationships with our partners
• Networked and learned from leaders in the industry in order to improve our overall marketing and social media strategy

• Copywriting for social media headlines as well as prospective client letters
• Strategized appropriate social media marketing plans
• Managed all social media accounts
• Curated content for social media accounts
• Created various images for social media
• Communicated primarily through email due to working from home

Peoria, Illinois Area

• Wrote copy for various client articles and photo captions
• Managed social advertising accounts within LinkedIn and Facebook
• Created landing pages, workflows, blog posts, push emails, thank you emails, thank you pages and more within HubSpot
• Created layouts in Campaign Monitor for client campaigns
• Engage with audience on all social platforms
• Created keynote presentations

Peoria, Illinois Area

• Maintained general and season ticket holder email lists
• Ran Peoria Rivermen Official Snapchat during game days and special Rivermen events
• Organized Kids Club data collected during the season
• Sort and update sponsorship contract information
• Organize and maintain various data spreadsheets
• Create new spreadsheets with pertinent information regarding accounts and sales

Peoria, Illinois Area

• Assist with sales of in-game promotional material as well as charity events and contests
• Represent the Peoria Chiefs and their respective partners and sponsors, at events in the community and games, with pride and professionalism
• Assist the Entertainment & Community Relations Manager in the creativity and execution of promotions and on-field entertainment
• Welcoming fans to the ballpark
• Aide in contestant sign-up for between inning contests
• Coordinate and execute the between-inning promotions

Bachelor’S Degree, Social Media Marketing And Retail Merchandising

Activities and Societies: National Society for Leadership and Success, American Marketing Association, Lost Soles Dance Team, Vitality.

Master Of Science - Ms, Sports Administration