Elaina Rhoades Email & Phone Number

Peoria, Il, Us

Remote

• Serve as the Gaming and Esports Subject Matter Expert for the Digital Team • Create and implement strategic community management plans for clients including Mastercard (esports)• Build bi-weekly, monthly, quarterly, and yearly reports showcasing KPI measurement and analysis• Attend on-site regional and global events to capture on-the-ground content highlighting client activations• Assist in programmatic paid social campaigns for clients• Support new business initiatives through digital strategy builds, talent discovery, social listening, etc.• Work with various teams to support client initiatives including creative, sponsorship strategy, and client services.

• Marketing lead for Women's Basketball and Baseball• Assistant Marketing lead for Football• Created and implemented full marketing and promotion campaigns for assigned sports with the primary goal of attendance increase and revenue generation• Oversaw paid advertising spend for assigned sports•Spearheaded "The ILL-est" hot-sauce social and sales campaign in conjunction with Sean Evan's x Brad Underwood "Hot One's"Episode

Atlanta, Georgia

• Manager of marketing and in-game presentation for Volleyball, Softball, Women's Basketball, and Men's Tennis• Increased Volleyball revenue by 36%• Oversaw and revamped Internship program including scheduling, intern programming, and recruitment• Managed in-game presentation as host school for the National Invitational Volleyball Championship • Created and implemented 360 degree promotional nights including theme, giveaway items, music, spirit programs, and more in order to create the ultimate fan experience • Overhauled Junior Jackets Kids Club including creating the full marketing plan, ordering and distributing promotional items, overseeing digital marketing efforts, and coordinating exclusive events for Junior Jacket members, which garnered a 60% increase in memberships• Ran point for Georgia Tech Football on-field activation and recognitions• Organized and coordinated a full media day, in conjunction with our video team, in order to capture in-venue content for the upcoming season• Created all digital promotional and video board graphics for assigned sports using adobe products

Peoria, Illinois Area

• Created and implemented all Bradley Women's Basketball promotion nights; exceeding target attendance by 15%• Primary marketing contact for Men's Soccer, Women's Basketball, and Baseball•Coordinated halftime performers, giveaways, and promotions for Men's Basketball including Baby Race, Little Bravettes Day, Wardle Camp Night, and more• Assisted in post-MVC Championship Welcome Home event and Selection Sunday event• Oversaw all pre-game parties, send-offs, and award ceremony for MVC Women's Basketball Hoops in the Heartland Tournament• Organized and executed events such as Kaboom's Holiday Party, Women in Sports Networking Night, Kids Clinics, Field Trip Day and more. • Oversaw videoboard and in-game music and walkup songs using ClickEffects and Sound Director• Oversaw email marketing efforts for our athletics fan group, Red Sea• Lead The Event, a road-game trip given to our most involved Red Sea members• Coordinated the creation of digital and creative assets for various social media outlets• Uploaded/Updated customer lists in Archtics in order to properly target for email marketing within Ticketmaster's TM Messenger• Spearheaded organic and authentic content creation for Bradley Kaboom! Twitter account• Wrote gameday scripts using ScriptPro including group welcomes, sponsorship spots, halftime entertainment, rosters, post-game events, and future games

• Created multiple Google Ad Words campaigns and analyzed KPI's including Reach, Impressions, and CPC. • Scouted influencers using various social media tools and contacted them to create influencer relationships and campaigns. • Tracked and analyzed all metrics for influencer campaigns, social media advertising, sponsorships, and Google AdWords campaigns• Monitored mentions of VIVO and specified keywords on all social platforms using HootSuite• Created and monitored Facebook audiences to ensure optimum ad spend and targeted reach • Created and Implemented email campaigns for each specific product line in order to drive Amazon product reviews• Made Updates to VIVO product pages and website in order to maintain brand consistency• Researched and implemented various SEO techniques for our website and social media pages• Created Amazon affiliate links to drive conversions • Utilized various social media advertising platforms including Facebook Ads, Instagram Ads, and Twitter Ads. • Responded to all negative online reviews and resolved customer complaints and found the best solution to assist and retain customers• Created product listings on our website including adding images, videos, descriptions, and product manuals• Wrote copy for various VIVO blogs and created images and infographics to complement each post• Created images, infographics, and advertisements for marketing campaigns

Peoria, Illinois Area

• Created and Implemented 1st ever Snapchat and Instagram accounts for the organization• Created gameday graphics, post-game wrap-up graphics, and in-game content• Organized content calendars for all social media platforms • Mentored social media intern in order to help improve her professional development as well as her content creation for the organization• Researched and organized new corporate sponsorships and cultivated relationships with our partners • Networked and learned from leaders in the industry in order to improve our overall marketing and social media strategy • Edited and update Peoria Mustangs website with scores, blogs, news, and staff/roster changes

• Copywriting for social media headlines as well as prospective client letters• Strategized appropriate social media marketing plans• Managed all social media accounts• Curated content for social media accounts• Created various images for social media • Communicated primarily through email due to working from home

Peoria, Illinois Area

• Wrote copy for various client articles and photo captions• Managed social advertising accounts within LinkedIn and Facebook• Created landing pages, workflows, blog posts, push emails, thank you emails, thank you pages and more within HubSpot• Created layouts in Campaign Monitor for client campaigns• Engage with audience on all social platforms • Created keynote presentations• Updated source code to suit clients blogs• Researched trends in the insurance and healthcare sectors to create effective content for clients• Wrote blog posts or the Hult Marketing blog and Hult Insurance Blog• Researched client competitors outbound and inbound strategies• Studied blog writing, headline writing, keyword research, meta descriptions, and other various inbound marketing techniques• Conducted extensive keyword research for blogs and company-related digital assets• Used Asana to keep track of all ongoing projects and manage individual tasks

Peoria, Illinois Area

• Maintained general and season ticket holder email lists• Ran Peoria Rivermen Official Snapchat during game days and special Rivermen events • Organized Kids Club data collected during the season• Sort and update sponsorship contract information• Organize and maintain various data spreadsheets• Create new spreadsheets with pertinent information regarding accounts and sales• Sorted and organized promotional materials, and Rivermen Inventory and giveaways• Organized and filed paperwork including player contracts, sponsor information, and game materials • Entered account data into TicketMaster system

Peoria, Illinois Area

• Assist with sales of in-game promotional material as well as charity events and contests• Represent the Peoria Chiefs and their respective partners and sponsors, at events in the community and games, with pride and professionalism• Assist the Entertainment & Community Relations Manager in the creativity and execution of promotions and on-field entertainment• Welcoming fans to the ballpark• Aide in contestant sign-up for between inning contests• Coordinate and execute the between-inning promotions• Working special events at the park • Creating a fun, family-friendly atmosphere

Bachelor’S Degree, Social Media Marketing And Retail Merchandising

Activities and Societies: National Society for Leadership and Success, American Marketing Association, Lost Soles Dance Team, Vitality.

Master Of Science - Ms, Sports Administration