Elaine Johnson

Elaine Johnson Email and Phone Number

Senior Editor, Library @ Simply Recipes, Inc.
California, United States
Elaine Johnson's Location
San Francisco Bay Area, United States
Elaine Johnson's Contact Details

Elaine Johnson work email

Elaine Johnson personal email

n/a
About Elaine Johnson

Both hands-on and big-picture, I’m a nationally recognized food editor, writer, and strategist who creates inspiring, trusted cooking content that builds brands. Working across digital and print media and food tech, I know how to tell a memorable story through words, images, and recipes, and I bring curiosity and passion to every project I take on. A strategic thinker and effective collaborator and project manager, I'm at home with editorial, marketing, and technical teams.KEY STRENGTHS• Content Strategy and Execution: researching, concepting, creating, analyzing, and promoting.• Cross-Platform Content: digital and print, in-app, live events, and IoT. How-to, SEO optimization, essays, cookbooks, meal plans, video, and social media.• Trusted Original Recipes: overseeing, editing, and creating on-brand recipes. Managing physical and virtual test kitchens. • Premium Photos and Videos: collaborating and executing with art, photo, and video teams at in-person and remote shoots.• Food Tech: cooking expert in collaboration with IoT, QA, and UX for a bluetooth meat thermometer. HARD SKILLSWriting, editing, recipe editing, recipe development, recipe testing, SEO optimization. Content creation for recipe apps, websites, IoT, print, and social media. Test kitchen management. Video.Tools: Asana, ChatGPT, Clearscope, Confluence, Contentful, Jira, Google Analytics, Labelbox, Microsoft Office, Tableau, WordPress.SOFT SKILLSProject management, verbal and visual storytelling, cross-team communication, leadership, collaboration, brand positioning. Deep knowledge of home cooking, meat cooking, camp cooking, grilling, seasonal produce, health and wellness. I’m available to discuss new opportunities in the San Francisco area or virtual (remote); please contact me at elaine.s.johnson@gmail.com.

Elaine Johnson's Current Company Details
Simply Recipes, Inc.

Simply Recipes, Inc.

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Senior Editor, Library
California, United States
Employees:
21
Elaine Johnson Work Experience Details
  • Simply Recipes, Inc.
    Senior Editor, Library
    Simply Recipes, Inc.
    California, United States
  • Self-Employed
    Consultant
    Self-Employed Jun 2024 - Present
    San Francisco Bay Area
    Strategic communications work for Jackson Lab, Stanford University for their study of greenhouse gas emissions in commercial kitchens. Network with and identify San Francisco Bay Area restaurants, catering companies, cooking schools, and additional sites to participate in the university’s study to measure benzene, NOx, and methane.
  • Yummly
    Senior Content Editor
    Yummly 2019 - 2024
    United States
    Created original cooking content for Yummly’s website, award-winning app, and smart kitchen tools. Oversaw original recipes and articles, curated content for the app, and served as the in-house cooking expert for the Yummly Smart Thermometer.Selected accomplishments:• Oversaw creation of 750 original recipes from concept through editing, testing, and photography. Managed a virtual test kitchen. Co-art directed virtual photo shoots. In 2023, original recipes drove 50% of… Show more Created original cooking content for Yummly’s website, award-winning app, and smart kitchen tools. Oversaw original recipes and articles, curated content for the app, and served as the in-house cooking expert for the Yummly Smart Thermometer.Selected accomplishments:• Oversaw creation of 750 original recipes from concept through editing, testing, and photography. Managed a virtual test kitchen. Co-art directed virtual photo shoots. In 2023, original recipes drove 50% of subscription conversions.• Edited and wrote weekly blog posts, including how-to, SEO-driven, cultural highlights, marketing- and product-focused, and seasonal/holiday. Collaborated on photos, design, and illustrations. In 2020, posts drove 60% YOY growth. In 2023, posts drove 3MM pageviews.• Created curated content for the Yummly app, including holiday supergroups in the homefeed. This cross-department collaboration with Design, Product, Data, and Engineering resulted in 60% lift in article engagement. • Cooking expert for the Yummly Smart Thermometer. Collaborated with IoT, QA, and Data teams on cuts and correct doneness for 13 proteins, as well as UX in the Yummly app. Oversaw staff testing for the v1 and v2 thermometers. Cooked proteins for photos in the app, helping save $20K. Show less
  • Freelance
    Food Writer, Editor, And Content Creator
    Freelance Dec 2018 - Apr 2019
  • Sunset Magazine
    Senior Food Editor
    Sunset Magazine 2008 - 2018
    Oakland, California
    Selected accomplishments:• Created, assigned, and edited food stories and recipes. Launched columns. Collaborated on photo shoots. • Managed test kitchen. Coordinated team of recipe testers; handled workflow, budget, invoices, and supplies.• Created and edited video recipes. Ideated and collaborated on shoots, contributing to increased video views on sunset.com of 1.38K% from 2016.• Developed Camp Sunset franchise. Originator and contributor, “Welcome to Camp… Show more Selected accomplishments:• Created, assigned, and edited food stories and recipes. Launched columns. Collaborated on photo shoots. • Managed test kitchen. Coordinated team of recipe testers; handled workflow, budget, invoices, and supplies.• Created and edited video recipes. Ideated and collaborated on shoots, contributing to increased video views on sunset.com of 1.38K% from 2016.• Developed Camp Sunset franchise. Originator and contributor, “Welcome to Camp Sunset.” Co-editor, Camp Sunset: The Modern Camper’s Guide to the Great Outdoors (Oxmoor House, 2016). Extensive camping videos, recipes, and recipe roundups for sunset.com. Events, including Sunset Celebration Weekend and REI Outessa. Show less
  • Safeway Every Season Magazine
    Contributing Editor
    Safeway Every Season Magazine 2007 - 2008
    Menlo Park, California
    Edited all recipes and created content for the grocery store’s monthly magazine.

Elaine Johnson Education Details

Frequently Asked Questions about Elaine Johnson

What company does Elaine Johnson work for?

Elaine Johnson works for Simply Recipes, Inc.

What is Elaine Johnson's role at the current company?

Elaine Johnson's current role is Senior Editor, Library.

What is Elaine Johnson's email address?

Elaine Johnson's email address is el****@****pes.com

What schools did Elaine Johnson attend?

Elaine Johnson attended Oregon State University, Uc Berkeley Extension.

Who are Elaine Johnson's colleagues?

Elaine Johnson's colleagues are Laurel Randolph, Sara Bir, Megan Scott (She/her), Lauren Bair, Kenneth Bivins.

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