· Developed creative strategy utilizing information gathered from 6,200 hours of secondary research along with primary research which included: 104 in-depth interviews, 20 focus groups, a nationwide survey with 1,066 responses, and a pop-up simulation. · Selected as one of four presenters to pitch our campaign to a panel of industry judges at Pace University in New York City.· Executed the design of our plans book and creative materials which consisted of social media ads, OOH ads… Show more · Developed creative strategy utilizing information gathered from 6,200 hours of secondary research along with primary research which included: 104 in-depth interviews, 20 focus groups, a nationwide survey with 1,066 responses, and a pop-up simulation. · Selected as one of four presenters to pitch our campaign to a panel of industry judges at Pace University in New York City.· Executed the design of our plans book and creative materials which consisted of social media ads, OOH ads, flyers, and mock pop-ups using Canva and Adobe Illustrator. Show less

· Created content calendars and designed graphics in relation to current marketing efforts for use across Instagram, Facebook, Twitter, and LinkedIn. · Scheduled an average of 5 posts per week across all channels, tracking analytics through falcon.io and Sprout Social.· Increased traffic to social channels by 19% through analyzing data and readjusting strategy in order to reach a larger audience and foster a greater sense of engagement.