Elaine Dela Cruz work email
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Elaine is the co-founder of Project 23, a culture and DEI consultancy passionate about people and Coaches of Colour, a coaching company whose goal is to offer Black and Brown people the opportunity to work with incredible and professional coaches of colour. After a successful career working in the media industry, she experienced and saw that there was room for organisations to do things so much better and wanted to do something about it. Started in 2018, Project 23 helps organisations to create inclusive cultures that celebrate diversity, in turn increasing employee happiness and ultimately resulting in better business performance. Elaine is an ICF executive coach, a consultant, mentor and a speaker with over 20 years experience in director level roles. Her passion and purpose is present in Project 23, calling herself a ‘positive disruptor’, driving to actuate change for good. She’s not afraid to speak her mind, encourages others to do the same and believes that the key to this work is to make the appropriate space for people to be themselves whilst offering the challenge that we all so often need.Elaine’s a proud single mum, a first generation born Filipino-Londoner and a lover of music and eating.
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Co-Founder And DirectorProject 23London, Gb -
Co-FounderProject 23 Jun 2018 - PresentLondon, United KingdomWe help organisations build diverse, inclusive and equitable cultures. Our mission is to make workplaces fairer, happier and more productive. Through bespoke workshops, coaching and consultancy services; we support organisations to commit to equitable actions and achieve sustainable changes that are relevant for today's societal and business needs. -
Co-Founder & DirectorCoaches Of Colour Feb 2022 - PresentOur goal is to empower people of colour to thrive and achieve their goals through excellent and and professional coaching.Everyone has goals they want to reach, challenges they are striving to overcome, ideas that need a road map and times when they feel stuck.Coaching is fast becoming an invaluable asset to any business, working with employees to unlock their full potential, setting them on the path to thrive personally and professionally. The lived experiences of POC in the workplace as a minority, are often very different from the experiences of their white colleagues. We know that nurturing and developing talent from under-represented groups is essential for greater DEI, ultimately driving diversity at all levels of any organisation. If more employees of colour have access to coaching, it improves workplaces for both employees and for the organisation - a clear win-win.Coaches of Colour exists to offer coaching for employees of colour; it’s an equitable solution for organisations where diversity and inclusion is valued. -
Commercial Md - AutomotiveDennis Jan 2017 - Jan 2018London, United KingdomOverall commercial and creative lead for Dennis' biggest division; all automotive brands and across all platforms:- overall revenue responsibility - creative partnerships and display- collaboration with clients direct and agencies- working with partners/suppliers- department leadership and management- brand strategy- change management- trade and industry spokesperson- training, coaching and mentoring -
Head Of Digital AdvertisingDennis Publishing Apr 2015 - Jan 2017Overall responsibility of all creative and display digital advertising for Dennis Publishing. Over 25 premium sites and an engaged audience of 20m.Sites included Auto Express, The Week, CarBuyer, ITPro, Alphr, Den of Geek, evo, Coach and Mental Floss.Senior digital and commercial leadership team member at Dennis - digital transformation, digital publishing, creative partnerships, agency trading, digital and brand strategy.Overall responsibility for department of 45+ people across commercial and creative teams including agency and direct sales, ad operations and client services. -
Digital Trading DirectorDennis Publishing Jan 2012 - Apr 2015London, United KingdomResponsible for all digital advertising revenue for Dennis Publishing. As well as ensuring continued growth of the existing revenue streams, it was my responsibility to seek out new creative opportunities as well as future-proof the business against any threats or changes in the marketplace.Results - Increased YOY revenue across 24 brands by over 20% for 3 consecutive years; continually outperforming market growth.Industry specialist across Motoring, Technology and Lifestyle divisions.People:- oversaw a team of 25 across 4 departments – sales, creative partnerships and ad operations Operations and culture:- business planning, shaping team structure and job functions, resource allocation including technology requirements, operational processes within the advertising department and the wider companyCommercial and creative strategy:- devising and developing viable new ad solutions for agencies and clients, from content partnership executions to programmatic buying- part of both the Advertising and Digital directors’ teams in charge of overall commercial and digital strategies for the wider companyBrand strategy:- crossover in to traditional publisher role; shaping our products and brands to fit end user as well as advertiser needs, resulting in increased profit and innovationTrading and Business Development:- drive and direct agency trading partnerships across core agency groups as well as the independents - including GroupM, Opera, Publicis and Aegis.- representing Dennis within the advertising industry, public speaking and promotion of our brand(s) through business networking -
Group Ad Manager - MotoringDennis Publishing Mar 2009 - Jan 2012London, United Kingdom- Overall responsibility of Dennis' largest digital division, including Auto Express and Carbuyer- Commercial strategy and implementation - Agency and client direct sales- Management and shaping of 5 person sales team, introducing new roles such as Account Executives and Inventory Managers- Commercial lead in Carbuyer’s 2011 launch teamResults:- dramatic year on year growth; 80% revenue increase over past three years- in 2011 received Dennis’ prestigious Employee of the Year award -
Senior Sales - Advertisement ManagerDennis Publishing Mar 2003 - Feb 2009London, United Kingdom -
Account ManagerWilmington Publishing & Information Ltd Aug 2002 - Feb 2003 -
Online Sales ExecutiveWaterlow Professional Publishing Aug 2000 - Aug 2002
Elaine Dela Cruz Skills
Frequently Asked Questions about Elaine Dela Cruz
What company does Elaine Dela Cruz work for?
Elaine Dela Cruz works for Project 23
What is Elaine Dela Cruz's role at the current company?
Elaine Dela Cruz's current role is Co-Founder and Director.
What is Elaine Dela Cruz's email address?
Elaine Dela Cruz's email address is el****@****s.co.uk
What skills is Elaine Dela Cruz known for?
Elaine Dela Cruz has skills like Advertising, Digital Marketing, Negotiation, Brand Management, Sales, Sales Management, Team Management, Selling Skills, Strategy, Management, Online Advertising, Digital Media.
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