Elaine Dela Cruz Email & Phone Number

London, Gb

London, United Kingdom

We help organisations build diverse, inclusive and equitable cultures. Our mission is to make workplaces fairer, happier and more productive. Through bespoke workshops, coaching and consultancy services; we support organisations to commit to equitable actions and achieve sustainable changes that are relevant for today's societal and business needs.

Our goal is to empower people of colour to thrive and achieve their goals through excellent and and professional coaching.Everyone has goals they want to reach, challenges they are striving to overcome, ideas that need a road map and times when they feel stuck.Coaching is fast becoming an invaluable asset to any business, working with employees to unlock their full potential, setting them on the path to thrive personally and professionally. The lived experiences of POC in the workplace as a minority, are often very different from the experiences of their white colleagues. We know that nurturing and developing talent from under-represented groups is essential for greater DEI, ultimately driving diversity at all levels of any organisation. If more employees of colour have access to coaching, it improves workplaces for both employees and for the organisation - a clear win-win.Coaches of Colour exists to offer coaching for employees of colour; it’s an equitable solution for organisations where diversity and inclusion is valued.

London, United Kingdom

Overall commercial and creative lead for Dennis' biggest division; all automotive brands and across all platforms:- overall revenue responsibility - creative partnerships and display- collaboration with clients direct and agencies- working with partners/suppliers- department leadership and management- brand strategy- change management- trade and industry spokesperson- training, coaching and mentoring

Overall responsibility of all creative and display digital advertising for Dennis Publishing. Over 25 premium sites and an engaged audience of 20m.Sites included Auto Express, The Week, CarBuyer, ITPro, Alphr, Den of Geek, evo, Coach and Mental Floss.Senior digital and commercial leadership team member at Dennis - digital transformation, digital publishing, creative partnerships, agency trading, digital and brand strategy.Overall responsibility for department of 45+ people across commercial and creative teams including agency and direct sales, ad operations and client services.

London, United Kingdom

Responsible for all digital advertising revenue for Dennis Publishing. As well as ensuring continued growth of the existing revenue streams, it was my responsibility to seek out new creative opportunities as well as future-proof the business against any threats or changes in the marketplace.Results - Increased YOY revenue across 24 brands by over 20% for 3 consecutive years; continually outperforming market growth.Industry specialist across Motoring, Technology and Lifestyle divisions.People:- oversaw a team of 25 across 4 departments – sales, creative partnerships and ad operations Operations and culture:- business planning, shaping team structure and job functions, resource allocation including technology requirements, operational processes within the advertising department and the wider companyCommercial and creative strategy:- devising and developing viable new ad solutions for agencies and clients, from content partnership executions to programmatic buying- part of both the Advertising and Digital directors’ teams in charge of overall commercial and digital strategies for the wider companyBrand strategy:- crossover in to traditional publisher role; shaping our products and brands to fit end user as well as advertiser needs, resulting in increased profit and innovationTrading and Business Development:- drive and direct agency trading partnerships across core agency groups as well as the independents - including GroupM, Opera, Publicis and Aegis.- representing Dennis within the advertising industry, public speaking and promotion of our brand(s) through business networking

London, United Kingdom

- Overall responsibility of Dennis' largest digital division, including Auto Express and Carbuyer- Commercial strategy and implementation - Agency and client direct sales- Management and shaping of 5 person sales team, introducing new roles such as Account Executives and Inventory Managers- Commercial lead in Carbuyer’s 2011 launch teamResults:- dramatic year on year growth; 80% revenue increase over past three years- in 2011 received Dennis’ prestigious Employee of the Year award

London, United Kingdom