Elaine Tustin Email & Phone Number

Waterloo, Ontario, Canada

Waterloo, Ontario, Canada

Waterloo, Ontario

From nonprofit organizations to small local businesses, a strategic communications and marketing plan delivers a blueprint for clients to meet their organizational needs. I enjoy working with every client, delivering content creation to help them thrive. Develop strategic direction and content marketing, both organic and paid media content, including advising on media advertising budgets to ensure optimal performance. Create and manage editorial calendars, news media relations, blog… Show more From nonprofit organizations to small local businesses, a strategic communications and marketing plan delivers a blueprint for clients to meet their organizational needs. I enjoy working with every client, delivering content creation to help them thrive. Develop strategic direction and content marketing, both organic and paid media content, including advising on media advertising budgets to ensure optimal performance. Create and manage editorial calendars, news media relations, blog posts, social media, website copy, photography, photo editing and promotions using social automation platforms. Monitor social media channels for mentions of the brand, competitors, and products.Track analytics to maximize ROI with a focus on identifying new business opportunities. Show less

Kitchener, Canada Area

- Reported to the Director, Centre for Entrepreneurship to provide assistance with the strategic direction of the Conestoga Entrepreneurship Collective relaunch of the incubator initiative at the post-secondary institution. - Researched and employed value stream mapping to identify and improve efficiencies in existing programs and services. - Created copy for website rebranding and update while maintaining AODA compliance. - Prepared instructional strategies for coaches and mentors… Show more - Reported to the Director, Centre for Entrepreneurship to provide assistance with the strategic direction of the Conestoga Entrepreneurship Collective relaunch of the incubator initiative at the post-secondary institution. - Researched and employed value stream mapping to identify and improve efficiencies in existing programs and services. - Created copy for website rebranding and update while maintaining AODA compliance. - Prepared instructional strategies for coaches and mentors to assist in the delivery of student-centred support.- Produced content marketing strategies, including both digital and traditional media tactics, brochures, posters, and digital signage designs to increase student engagement in start-up venture labs, educational co-ops and informational workshops to begin Fall 2019. - Developed brand guidelines based on corporate branding protocol.- Created buyer personas and lifecycle stages for planned new content after soft launch this September. Show less

Cambridge, Ontario, Canada

- Developed a media relations communications strategy to amplify the company’s philanthropic goodwill.- Researched local media outlets and created media lists to inform media relations efforts. - Interviewed SMEs and scripted success stories for the quarterly newsletter, distributed to over 8,000 Team Members and key members of the automotive, government and local economic sector. - Developed Microsoft Office presentations for monthly manager meetings and daily digital… Show more - Developed a media relations communications strategy to amplify the company’s philanthropic goodwill.- Researched local media outlets and created media lists to inform media relations efforts. - Interviewed SMEs and scripted success stories for the quarterly newsletter, distributed to over 8,000 Team Members and key members of the automotive, government and local economic sector. - Developed Microsoft Office presentations for monthly manager meetings and daily digital communications. - Contributed to internal newsletter stories, writing about Team Members’ community outreach involvement and impact with local non-profit initiatives.External Affairs:- Worked collaboratively with the Public Relations Team to execute media events during Prime Minister Justin Trudeau and the Government of Canada's announcement to contribute $110 million towards Toyota Canada investment of $1.4 billion into its Cambridge and Woodstock manufacturing plants. Show less

Kitchener, Canada Area

- Created engaging social media content for lead generation: increased Facebook by 500+ followers and 500+ likes within 4 months, resulting in an increase of in-house sales by 40% through planned, weekly themed in-house events.- Planned and coordinated over 20 off-site events within Southwestern Ontario, increasing brand awareness by 20%.- Built strategic business partnerships, collaborating with small business ventures and nonprofits to establish brand reputation with local community… Show more - Created engaging social media content for lead generation: increased Facebook by 500+ followers and 500+ likes within 4 months, resulting in an increase of in-house sales by 40% through planned, weekly themed in-house events.- Planned and coordinated over 20 off-site events within Southwestern Ontario, increasing brand awareness by 20%.- Built strategic business partnerships, collaborating with small business ventures and nonprofits to establish brand reputation with local community and align with social causes that resonate with the brand.- Developed media partnerships and secured earned television media for community fundraising campaigns. Show less

Kitchener/Waterloo, Canada

Contracted for events with client - Teppermans' Furniture Store Company:Lead-up to Grand Opening: - Engaged with the public at various special events throughout Kitchener-Waterloo such as the KW Multicultural Festival and the Kitchener Farmer's Market.Grand Opening: - Organized schedule of employee mascot; followed strict health and safety protocol in crowded situations and extreme weather conditions. - Distributed promotional items. - Performed qualitative surveys to… Show more Contracted for events with client - Teppermans' Furniture Store Company:Lead-up to Grand Opening: - Engaged with the public at various special events throughout Kitchener-Waterloo such as the KW Multicultural Festival and the Kitchener Farmer's Market.Grand Opening: - Organized schedule of employee mascot; followed strict health and safety protocol in crowded situations and extreme weather conditions. - Distributed promotional items. - Performed qualitative surveys to determine brand awareness and product knowledge. Show less

Waterloo Region

Get Set Learn Afterschool (GSLA) is a family literacy after school program for families at risk in Waterloo Region. As a Facilitator, my objectives were to integrate at-risk school-aged students through literacy-based learning programs through cognitive skill-building and teach Essential Skills for everyday living through play and game-based programs. I returned to ProjectRead in 2013 to facilitate a pilot project, "Get, Set, Learn, Grandparents" (GSLG) funded in collaboration with… Show more Get Set Learn Afterschool (GSLA) is a family literacy after school program for families at risk in Waterloo Region. As a Facilitator, my objectives were to integrate at-risk school-aged students through literacy-based learning programs through cognitive skill-building and teach Essential Skills for everyday living through play and game-based programs. I returned to ProjectRead in 2013 to facilitate a pilot project, "Get, Set, Learn, Grandparents" (GSLG) funded in collaboration with Cambridge Food Bank. This project was initiated and granted funding based on research which documented the increasing trend of grandparents as primary caregivers and who identified as needing essential skills supports in literacy.I researched, developed and delivered programs for the pilot project based on learning outcomes within the school system. Sadly, continuous funding was not secured and the program was not reinstated. Show less

Kitchener, On

Montessori education is designed with self-directed activity, hands-on learning and collaborative work where students make creative choices in their learning while being guided by teachers trained in the pedagogy and philosophy of Dr. Maria Montessori.- Communicated professional Emotional Intelligence (EQ) with conflict resolution capacity specifically involving students identified with mid-level learning needs.- Guided parent/customer relationship management expectations with a high… Show more Montessori education is designed with self-directed activity, hands-on learning and collaborative work where students make creative choices in their learning while being guided by teachers trained in the pedagogy and philosophy of Dr. Maria Montessori.- Communicated professional Emotional Intelligence (EQ) with conflict resolution capacity specifically involving students identified with mid-level learning needs.- Guided parent/customer relationship management expectations with a high degree of emotional intelligence, diplomacy, sensitivity and consideration when communicating student learning level needs, individual assessments and academic achievements. - Undertook redevelopment of Language and Science curriculum to integrate 21st Century problem solving and creative thinking applications, enhancing student learning objectives and required outcomes. - Planned and executed monthly special events collaboratively with other colleagues to enhance school-community relationships and ensure goodwill continuance. Show less

Bachelor Of Communications Management & Public Relations, Public Relations, Advertising, And Applied Communication, Graduated With High Distinction | 3.9

Activities and Societies: 2018 - Conestoga College, Degree Committee Member 2017 - Conestoga By-Election Committee Member 2019 - Client.

Macte Montessori Early Childhood Teacher, Montessori Teacher Education, Lower Elementary Assistant (Grades 1-3)

Instructor of the pedagogy and philosophy of the Montessori Method, an education designed with self-directed activity, hands-on learning.

Continuing Education, Non-Profit Organizational Management