Elaine Volpato Email & Phone Number

Whitehorse/ Yt

Whitehorse, Yt

Mississauga, On

• Responsible for developing the annual Marketing Plan for different hearing clinics of various sizes along with strategic market planning; market research programs; special event activities, and control of the marketing budget;• Accomplish marketing and sales objectives by planning, developing, implementing and evaluating advertising, merchandising and trade promotion programs; Working with sales team to develop sales action plans for strategic clients; • Sustain rapport with key… Show more • Responsible for developing the annual Marketing Plan for different hearing clinics of various sizes along with strategic market planning; market research programs; special event activities, and control of the marketing budget;• Accomplish marketing and sales objectives by planning, developing, implementing and evaluating advertising, merchandising and trade promotion programs; Working with sales team to develop sales action plans for strategic clients; • Sustain rapport with key accounts by building relationships, making periodic visits, exploring specific needs, and anticipating new opportunities; • Provide information by collecting, analyzing and summarizing data and trends; • Manage contracts; Hire, train, direct and motivate staff; • Plan, direct and evaluate the activities of the marketing department to develop and implement advertising campaigns with the final goal to promote the sales of products and services;• Full Agency Service advising and creating ads for hearing clinics of different sizes;• Plan and execute campaign logistics including pre, during, and post activities. Marketing Coordinator Sep 2013/ Nov 2014 • Media buying for clients – online & offline;• Research, development and implementation of marketing opportunities and plans;• Manage day to day client relationships at retail level;• In charge of copywriting for all marketing and advertising materials for retail clients including: Company Brochures, Newsletters, Website Content, Newspaper, Mailer and others, as well as ensure all materials support and meet the different brand guidelines;• Prepare and analyze campaign response reports to assist in making strategic marketing decisions for online & print;• Coordinate and research advertising opportunities online and offline;• Research and Manage development of promotional material;• Coordinate internal and external project timelines with design team and suppliers. Show less

Oakville/On

• Work on creative ad campaigns, print and digital;• Assist in conceptualizing promotional programs;• Use Survey Monkey to collect customer surveys, analyze results, and make recommendations on findings;• Collect and organize data to view trends, gaps in service, success/failures• Full maintenance of the websites;• Assistance in the development of the overall corporate Web Marketing Strategies;• Research, Development and Management of campaigns with Google… Show more • Work on creative ad campaigns, print and digital;• Assist in conceptualizing promotional programs;• Use Survey Monkey to collect customer surveys, analyze results, and make recommendations on findings;• Collect and organize data to view trends, gaps in service, success/failures• Full maintenance of the websites;• Assistance in the development of the overall corporate Web Marketing Strategies;• Research, Development and Management of campaigns with Google Adwords;• Create and maintain social media sites such as Facebook & Twitter;• Track and report on search engine rankings in relation to relevant properties and keywords. Show less

Brazil

• Integral part in building and maintaining relationships with business stakeholders and external vendors;• Gained considerable understanding of business processes through analysis of system changes and process improvements;• Along with the Marketing board, analyzed financial and commercial results of products;• Survey and interpretation of market trends as well as possible impacts in the products life cycle;• Measured the results and development of constant performance… Show more • Integral part in building and maintaining relationships with business stakeholders and external vendors;• Gained considerable understanding of business processes through analysis of system changes and process improvements;• Along with the Marketing board, analyzed financial and commercial results of products;• Survey and interpretation of market trends as well as possible impacts in the products life cycle;• Measured the results and development of constant performance actions;• Product management from inception to completion;• Elaboration of briefings and coordination of projects for the formation of products in order to reach the needs of consumers;• Accountable for the organization/coordination of events and trade shows;• Coordinated the promotional actions and the media relations of the company in all sectors including print, radio and television;• IMPACT: Gained confidence in a leadership capacity. Experienced a deadline driven environment, which moved at a relentless pace. In a constant state of ever changing goals and priorities, realized the necessity of exceptional teamwork skills, foresight and the need for extraordinary problem solving abilities. Show less

Digital Marketing Certificate, Digital Marketing Certificate

SEO, Digital Advertising, Analytics and CRO, Social Media, Brand Reputation, Mobile & Content Marketing

Post Grad, Marketing Management, 4.0

Activities and Societies: • Advertising, Promotions & Public Relations • Marketing Research • Graphic Design • Professional Sales &.

Diploma, Business And Marketing

Certificate, International Marketing