Elaine Wills Email & Phone Number

Warrington

Notable assignments:Accelerated a start-up provider of Independent Medical Education to become an established and respected agency with a sizeable turnover and > 30 freelancers engaged at any one time.* Launched the first accredited e-learning platform in Europe that today hosts >50 courses and demonstrates the potential of medical education to change the performance of healthcare professionals.* Led the development and successful delivery of several new-to-business educational formats that now contribute a significant proportion of revenue.* Captured the complex process of delivering an Independent Medical Education programme in user-friendly templates to lock quality, cost-control and timeliness into all programmes launched.* Enhanced team working to drive business success through providing consistent, transparent, and helpful stewardship for a large group of freelancers working virtually, across geographies and with different areas and levels of experience.Engaged as a Senior Digital Strategist to work with a large international pharmaceutical company to test and prove the impact of various digital marketing models. * Worked with local subsidiaries to conduct comprehensive marketing audits, complete strategic workshops, and develop KPI dashboards to demonstrate the impact of marketing without traditional F2F selling.* Led the Global Digital Advice Bureau to provide local teams with fast access to quality support and guidance to facilitate digital transformation across the organisation.Collaborated with a successful market research agency to develop a Marketing Capability Programme with a strong focus on ‘learning whilst doing’. Strategies and tactics built within the training were activated rapidly to protect and grow market share across several frozen food categories.A Marketing Growth Advisor for the UK Government Department to help improve the strategic marketing skills of small businesses and stimulate rapid economic growth.

Working within a successful and rapidly growing organisation to deliver multiple independent medical education initiatives. At the heart of every programme is the mission to have a positive impact upon the health of patients by translating complex science into daily clinical practice. Projects extend across therapy areas, audiences, channels and geographies whilst collaborating with supporters who are equally passionate about changing behaviour in the pursuit of improved patient health worldwide.Please see below for recommendations from COR2ED.

Developing Marketing Capability Programmes that are fully responsive to a client's needs and are different to traditional training programmes through a strong focus on 'learning whilst doing'. Programmes are created and launched in a way that carefully embeds new capabilities into a team so that they become business as usual and ultimately impact upon brand performance.Please see below for a recommendation from Tangible Branding.

Appointed as a Senior Strategist to work on multiple projects for this innovative and practical digital agency specialising in helping healthcare companies embed digital channels into their organisation, delivering an impact for both the customer and the business.Please see below for a recommendation from Kanga Health Limited.

An approved Marketing Adviser for a scheme led by the Government Department for Business Innovation and Skills to provide strategic marketing and planning advice for UK SMEs to help stimulate more rapid economic growth.Please see below for a recommendation from a client engaged via this important scheme.

Manchester, United Kingdom

Instrumental in creating and launching the AZ way of marketing, a framework to enable the AZ marketing vision of developing successful brands globally to win locally. Responsible for many aspects of the blended learning programme to meet the marketing development needs of over 2,500 commercial colleagues across 100 markets with varying levels of marketing expertise.Developed and launched a common approach to marketing capability assessment across more than 150 job roles. This led to more informed conversations between direct reports and line managers alongside the creation of stronger development plans to drive personal and team performance.Created and launched a comprehensive and flexible Induction Programme to effectively onboard new members into the global marketing function. 96% of those participating in the programme agreed that it was of excellent value to them. 100% of Line Managers agreed that it contributed to their successful team performance. The programme model was adopted as a template for the AZ organisation.

Led a Business Insight project to unlock the global opportunity for a licensed-in antibiotic. This project involved primary and secondary research to understand multiple customer needs which informed clinical trials and every element of the business case.Provided a clear set of strategic recommendations to deliver the optimal financial and strategic advantage for AZ over the the entire lifetime of the brand.

Embedded a change in mindset whilst leading the marketing element within a digital project team charged with the launch of interactive detailing (sales reps using laptops) across the entire AZ sales force of more than 10,000 reps. Created a central suite of digital marketing assets to ensure consistent, effective and efficient implementation, preparing the ground for a new way of working across the entire AZ commercial organisation. The use of leading edge digital technology resulted in more meaningful conversations with customers.Proactively engaged with an off-shore agency to demonstrate the cost saving opportunity of more than 50% when outsourcing the technical development of digital content for inclusion in detail aids. This initial piece of investigatory work quickly became the forerunner to a much larger project to standardise the management of all AZ digital assets.

Led the development of the CRESTOR 5 year brand strategy in order to prepare the cholesterol-lowering drug and maximise the lifetime value of the brand in the wake of market genericisation. Established the long-term strategic objective for CRESTOR to become the most appropriate treatment for 40% of high-risk patients within a $45 billion cholesterol lowering market.Delivered a patient adherence programme from inception to launch, providing a clear business case and set of recommendations to all AZ brand teams when aiming to improve overall patient loyalty. More than 80% of patients involved in the CRESTOR programme agreed that it had persuaded them to adhere to their drug therapy.Established and led the CRESTOR Integrated Communications Team which maximised the results of a critical study. The communications campaign achieved 1.2 billion media impressions and saw a shift in customer attitude in those strongly in favour of the brand from 24% to 76%.

Created a 5 year strategic plan for Original Source toiletry products, introducing 1 million new consumers to the brand within 6 months and grew the business by 43% during the first full 2 years of PZ Cusson's ownership.Launched 17 new products across 5 market segments and within 9 months to add a significant amount of net margin to Original Source.

Launched Imperial Leather Bathtime with a £5million spend across TV, press, outdoor, PR, sales promotion and online activity. The range held a 3.5% share of the £43 million bathing market after 12 months.Led various activities within the Imperial Leather sponsorship of the Commonwealth Games that saw the brand achieve the highest level of awareness (33%) versus all other major sponsors.

Launched Carex Family Soft Wipes and captured 8% value share of the adult wipes market within 12 months.

Repositioned Typhoo to successfully justify a number 3 brand in an intensely competitive marketplace.

Brand Manager - SharwoodsBrand Manager - SaxaPurchasing Executive - Bisto, Paxo and SaxaMarketing Executive - Bisto

Communications Advertising And Marketing (Cam) Diploma In Digital Marketing

Digital Marketing Essentials (A) Digital Marketing Planning (B)

Ba (Hons) Combined Studies, Including English, Media And German, 2:1

Activities and Societies: Journalist for The Mancunion Student NewspaperBA Hons in Combined Studies - English, Media and German

Gsces And A Levels

A Levels - English (A), German (B), History (C), General Studies (C) GSCEs - 9 all at Grade (A)