Ela Mae Catacutan Email & Phone Number

Central Luzon, Philippines

- Strategizing design and direction by collaborating closely with stakeholders.- Conceptualizing brand identity, including the early stages such as developing stylescapes with two to three variants featuring different messaging, tones, and archetypes.- Developing information architecture (IA) by working on sitemaps and high-level wireframes.- Prototyping wireframes and UI to illustrate user interactions.- Developing interactive prototypes to guide stakeholders and test for intuitive user experiences.- Managing design systems and guidelines, not only for designers but also for developers.- Testing and assessing designs adhering to accessibility standards for inclusive digital products.- Crafting appealing and user-friendly UIs.- Gathering insights, conducting user research, and synthesizing data to inform design decisions.- Developing user personas.- Developing user journeys.- Designing visual elements, including graphics, illustrations, and custom icons, aligning with the brand identity to enhance the overall aesthetic of digital products for customers and clients.- Designing forms and type arrangements to ensure text legibility on websites and products.- Selecting and combining colors to ensure contrast and consider user perceptions based on user and product needs.- Creating and manipulating imagery to craft compelling stories that align with business requirements and resonate with users emotionally and cognitively.- Manipulating photos to integrate imagery for cohesive design visuals.- Initiating design documentation, such as Product Requirement Documents (PRD), Design Specifications, Design Systems, Guidelines, and UX questionnaires to guide clients through design presentations.- Collaborating with strategists, project managers, designers, copywriters, and development teams, leading handoffs and implementing designers' work.- Continuously learning about emerging technologies and design methodologies and share this knowledge with the team.

- Raised concerns, suggested process improvements, and facilitated compromise between design and development teams.- Ensured that the plugins used by the teams were taken into consideration when working on UX and UI projects- In 2021-2022, I developed guidelines for designers, focusing on proper naming conventions within the design system.- Actively involved in preparing UX guide questions and assisting project managers in resolving issues related to wireframes and UX.- Shared my knowledge of web development backgrounds with design directors, explaining concepts like grid systems and offering insights into how the development team might approach design files.-Actively contributed to discussions about design systems, identified bottlenecks, and consistently provided relevant references and insights.-Involved in projects from start to finish, ensuring quick turnarounds, stakeholder approval, and clear communication of requirements to the development team.- Leveraged my coding skills to create desired designs for buttons and sections on platforms like HubSpot and Mailchimp, showcasing my ability to work with web development tools and technologies.- Ability to quickly adapt to tight timelines and unfamiliar projects, as well as my successful involvement in various project phases.- Focused on data-driven design decisions and research, demonstrating my commitment to making informed choices based on evidence and analysis.- Contributed unique concepts during the wireframing stage and consistently provided input on design and copy.-Involved in graphical representation and data visualization tasks.- Guided my design colleague in planning sprints and brainstorming, which indicates leadership and mentorship qualities.- Learning quickly and absorbing information from unfamiliar domains, showing my commitment to ongoing personal and professional development.- Presented concepts, communicated ideas effectively, and provided clear explanations to clients

- Designed characters for a brand.- Helped establish brand identity for businesses as a brand designer; conceptualized and developed identity design (logo, stationery, ads, visual design, brand manual/guidelines).- Maintained the consistencies of source files.- Designed user-friendly UI for in-house systems.- Created prototypes for project presentations.- Created low-fidelity mockups with reviews and refinement for iterations.- Conceptualized ideas to address and solve the problems encountered in a system's design.- Collaborated closely with developers, managers, and directors in designing systems, web applications, and websites.- Created and organized UI libraries for in-house systems.- Worked on design systems for in-house applications.- Worked on visual designs, including illustrations.- Designed social media ads.

- Designed user-friendly UI for in-house systems.- Created prototypes for project presentations.- Created low-fidelity mockups with reviews, and refinement for iterations.- Conceptualizing ideas to address and solve the problems encountered in a system's design.- Closely collaborated with stakeholders, managers, and directors designing systems, web applications, and websites.- Developed landing pages, and websites; front-end web development.- Created and sorted UI Libraries for in-house systems.- Worked on Design Systems for in-house applications.- Worked on visual designs; Illustrations.- Mentored interns in UI & UX Design field.

- Designed user-friendly UI for in-house systems.- Collaborated with stakeholders and senior designers to design websites and systems.- Developed landing pages, and websites; front-end web development.

- Designed posters used for event announcements.- Converted rasterized images to vectors and created caricatures.- Designed characters used in ad campaigns and promotional videos.- Designed Application Icons and appealing User Interfaces for in-house systems.- I developed landing pages, and websites; front-end web development.