Clever Creative is a dynamic graphic design agency and production house delivering high-quality content and branding, working closely with clients to bring their visions to life by managing the entire production process from concept development through to post-production.Evaluate project plans to determine necessary resources (types of talent, timing of talent).Maintain real-time and forward-projected resource plans for all agency projects.

JLo Beauty is a luxury skincare brand founded by Jennifer Lopez offering accessible products that give customers the coveted "JLo Glow".Directed a team of Creative Project Managers ensuring on-time delivery of creative that supported the needs and strategies of the businessAssess and track bandwidth of the Creative design team strategically to prioritize requests, maximize efficiency, and generate best-in-class resultsPartner with cross-functional team leads to build and launch campaignsPredict potential roadblocks and provide resolutions to mitigate delays

Youth to the People is a skin care company built on the belief in the nutrient-rich power of plant extracts combined with clinical actives to provide high-performance formulas.Lead the creative and production process ensuring concepts are developed and delivered on-spec and on-time, including guiding feedback and securing approvals at the appropriate time.Teach clear communication courses company wide, resulting in improved efficiency and decreased frustration.Produce photo and video shoots by coordinating briefings, casting, hiring of crew, catering, location management, and post-production coordination of editing work through to final handoff.Orchestrate brainstorms and kickoffs, create project schedules, determine and assign resources, track costs.Anticipate and mitigate project blockers while consistently communicating progress or delays to all stakeholders cross-functionally.Proactively identify and employ process improvements in workflow and tools on an ongoing basis, while training staff company-wide on current and new platforms and tools.Create and maintain Creative annual budget, while allocating funds for each production and partner hire throughout the year.

Wpromote is an award-winning digital marketing agency that partners with leading brands to drive transformational growth by building and deploying holistic, agile marketing strategies that connect with the right customers across channels at every stage of the customer journey.Manage Top-Level Creative Retainer Accounts for an annual billing of $100k.Strategize with all Wpromote departments to create, pitch and execute cohesive integrated marketing campaigns for Retainer Accounts.Developed Foundational Skill Training program to improve employee’s communication skills, now mandatory training for all Wpromote employees.Establish and continually improve processes for Creative Department, resulting in significantly increased efficiency and decreased errors.Develop and implement tools that have streamlined work and improved client satisfaction, not limited to: Creative Briefs, auto-populating project workflows and budget estimations, profitability assessments, retainer usage reports, billing sheets, best practice guides, and project templates. Write Creative Briefs, build project budgets and timelines, manage internal teams, and ensure high-quality final product within the defined scope.

Clever Creative is a dynamic graphic design agency and production house delivering high-quality content and branding, working closely with clients to bring their visions to life by managing the entire production process from concept development through to post-production.Oversees execution of all agency jobs to deliver high-quality final product within the defined scope, timeframe and cost constraints.Writes post-mortem reports summarizing budget used, measuring profitability, and determining parameters for future jobs.Coordinates all aspects of print production; quoting, selecting materials, negotiating pricing, approving press checks, etc.Delegates staff assignments and distributes agency schedule daily; reviews artwork to ensure all client requests have been met.Determines project calendars, tracks milestones, monitors hours/budget used, and adjusts for any necessary developments.Directs Creative Briefings with client and generates report with compiled criteria; Leads Project Kickoffs to download agency team.Leads weekly Staff Status meetings; serves as liaison between internal departments to ensure projects flow smoothly through agency.Supervises and trained junior Project Manager; Hires all freelancers and consultants.

Routed artwork through Basecamp and delegated changes to design team; maintained project feedback document to track job history.Leveraged Toggl time management software to ensure all jobs adhered to the hours/budget allocated in the Statement of Work.Built project folders for senior management and design team with comprehensive creative briefing and budgeting details.Produced all aspects of photo/video shoots; casting/talent management, photographers, studios, locations, wardrobe/props, etc.Coordinated asset collections from vendors and clients; reviewed that files met requirements for design projects at hand.

Served as liaison between agency and clients to ensure projects met the client’s objectives while being profitable for the agency.Negotiated project proposals and change orders; managed client disputes by developing creative solutions to satisfy all parties needs.Established Project Feedback document that optimized use of designers’ time and significantly reduced agency errors.Led client meetings and creative reviews; contributed to branding and strategic brainstorms and pinups.Developed strong client relationships that nurtured continued creative partnerships.

Sweety High is a media network connecting with Gen Z in new and innovative ways, cultivating a unique blend of audience engagement and cultural insight by creating content and partnering with influencer talent and celebrities. Directed a team of Communication Specialists, Social Media Specialists, Community Engagers and company interns.Supervised all Social Media outlets, edited copy to maintain voice of Sweety High; Led team to ‘Trend’ nationally on Twitter.Researched outside brands and talent for contests and promotions, pitched joint venture strategies for mutual collaborations.Produced fresh contest ideas 3-6x month, directed team in implementing all contests, recorded submissions and fulfilled prizes.Oversaw company calendar to ensure website material and employees are on track; Updated website daily to keep content fresh.Collaborated with Development Team to implement tools/features for customer service improvements and to resolve bugs.Selected and aesthetically arranged photos weekly to feature on the Gallery Hub based on quality and artistic appeal.

Moderate site content to ensure no material/information is circulated that is inappropriate, offensive or a breach to user safety thus ensuring user protection from predators and/or bullies.Manage Sweety High Facebook and Twitter by creating/posting content, increasing Likes and Followers, keeping verticals updated and checking for inappropriate comments to increase brand awareness and global reach.Manage Sweety High Blog by researching content, writing/posting articles and approving user comments.Proposed an added feature that when implemented will improve the site by enhancing functionality.Collaborate regularly on social media strategies, new contest ideas and ways to improve our internal processes.Engage with users to enrich their site experience and boost their personal confidence and moral.

Disney Consumer Products is a powerhouse in the world of licensing, publishing, and gaming, found in retail stores worldwide and dedicated to bringing the magic of Disney to consumers with a wide variety of Disney-themed merchandise. Envisioned, authored and published news and product articles on company intranet and company licensee website.Managed and authored weekly email updating employee’s regarding current events and important notices.Managed content and calendar for internal news bulletin screens throughout company buildings to enhance communications.Advised in conceptualization of company events and meetings, and assisted in event planning, execution and communication.Ensured consistent and effective branding throughout company by facilitating communication between all departments.Edited and revised articles written by contributing reporters to ensure quality and consistency of intranet publishings.Created/edited video and written interviews of key employees for recognition articles to boost company morale and community.Researched and published relevant industry news to company intranet daily to keep employees educated about current events.Encoded articles in html format and published to company websites using the GoPublish application.