Elana Cutler Beatus Email & Phone Number

New York, Ny

Primary contact for all E-Commerce matters including processing orders/returns, assisting customers, and all social media. Managed third party vendor projects to increase SEO capabilities and marketing outreach. Lead coordination efforts of new product launches on website including web layout and design. Merchandise website regularly as product availability changes in order to increase sales.

Managed the wholesale business domestically and internationally. Built revenue by finding new prospects and developing new accounts. Maintained relations with key decision makers/buyers for all accounts. Managed the relationship between Gemma Redux and Fragments Showroom from November 2011 – February 2012. Collaborated with designer to help merchandise future collections.

Responsible for account securement and growth opportunities for existing luggage accounts. Oversaw the management of Mexico’s retail and department store accounts and Canadian wholesale business. Coordinated orders and operations for e-commerce doors including Zappos, Ebags, and Amazon. Created and analyzed weekly and monthly selling and stock reports for specialty accounts offering suggestions based on customer need and identifying swap opportunities and order adjustments when product is late or unavailable. Communicated daily with accounts on matters relating to the business; sales, inventory, re-orders, and shipment. Aided in the procurement of new accounts and recapturing sales of existing accounts during the market seasons; prepared custom market collateral per account .

Oversaw the research of potential clients, entry of new marketing leads, and distribution of leads to appropriate sales account managers for leading trend forecasting website. Prospected and developed new business including cold calling; scheduling client introductions and meetings. Managed inbound leads from marketing campaigns. Responsible for planning product demos for account directors in addition to providing planning, administrative and marketing support to the sales force.

Business-to-Business sales for 7 New York and Las Vegas based fashion trade shows.Generated new business, maintained existing client base, and renewed lapsed clients through cold calls, identifying prospects, client visits & entertainment, and market travel.Managed a client list of over 800 companies including corporate, mid-level, start up, and international.Merchandised floor plans of over 800 booths with a range of product categories.Wrote and edited marketing and promotional materials for trade publications, directories, and direct mail pieces.

Coordinated distribution of footwear, apparel, and marketing materials for special events, including but not limited to, the LaSalle Bank Chicago Marathon, the ING Miami Marathon, and Rock and Roll Marathons.Collected and combined relevant event data including attendance, impressions, and sales figures from tech/sales rep reports in order to provide ROI for marketing managers to gauge the profitability of the sponsorship/event.Maintained invoices and budgets for several Integrated Marketing cost centers to ensure that vendors and sponsorship fees get paid and that the department is staying within budget.Worked with various vendors to provide services for clients in a timely fashion.