Semhal Tekeste Email & Phone Number

Greater New York City Area

• Lead website redesign, enhancement, or new launch projects for brands across multiple industries by working with cross-functional teams of content strategists, designers, lead developers, marketing managers, and other.
• Apply agile methodologies to define product requirements and scope, translate requirements into technical functionality, and manage product development through initiation, testing, and launch.
• Conduct WordPress backend user training for brand teams of 5+ and write end-user documentation.
• Triage and manage website support requests pertaining to website troubleshooting or enhancement projects for over 130 brand websites.

Greater New York City Area

• Mentored students online as part of a recurring 6-week Digital Marketing course.
• Instructor for online workshop: "Introduction to the Digital Marketing Industry".

Washington D.C. Metro Area

• Designed analytics-driven non-profit digital communications strategies for web and social media.
• Increased audience engagement through custom thought leadership content, newsletters, social media content, and social media advertising.

Washington D.C. Metro Area

• Day-to-day management of marketing channels on behalf of clients.
• Daily, weekly and monthly reporting of campaigns, programs and channels.
• Participate in client marketing program audits, briefings and program recommendations.
• Produce monthly and quarterly content calendars for client campaigns.
• Write, edit, and optimize client content including social media, blogging, tweets, email newsletters and other content marketing tools.
• Design and management of digital advertising campaigns, including forecasting, budgeting, targeting recommendations and metric definitions.

Mclean, VA

• Created and managed social media content strategy utilizing existing company content through research.
• Developed ongoing editorial calendar for collaborative content sharing.
• Trained marketing team on social media best practices.
• Keyword research and SEO strategy.
• Event marketing using social media channels.

Washington D.C. Metro Area

• Track, compile, and analyze web site usage data including building and maintaining custom reports and dashboards using Google Analytics and Google Webmaster Tools. Develop web site performance metrics.
• Support the operational efforts of email marketing, corporate campaign sites, survey functionality and fundraising.
• Aggregate data from reporting tools and marketing campaigns, prepare preliminary performance evaluations, present findings and recommendations for optimization.
• Collaborate with IT/Development teams to discuss, analyze, or resolve usability issues as well as determine sources of web site or web server issues and take corrective action.
• Meet with internal stakeholders to define/document business requirements for web site enhancements and develop user facing web content/messaging by executing process benchmarking.
• Develop/document application and web site changes, enhancements and procedures.

Chantilly, VA

• Developed user test cases for eCommerce website A/B testing projects and documented expected results.
• Executed cross-browser and cross-device functional and regression testing for website projects and email-marketing campaigns.
• Served as key liaison between e-Commerce and technical team for all website projects.

• Customer relationship management and sales generation by utilizing up-sell/cross-sell techniques.
• Designed website training manual, to facilitate digital download training for sales department to assist customers, and led multiple department training sessions.
• Managed technical support team for website related issues (digital downloads, website content, functionality).
• Marketing Liaison Committee, e-commerce lead. Point of contact for print and social media.

Washington D.C. Metro Area

• Created and executed online marketing strategy on various Social Media platforms. (Twitter, Facebook, Wordpress, TumbR)
• Developed press release and PR for initial exhibit as well as outreach for future exhibits.
• Web content manager for related blogs
• Event set-up
• Managed integrated online community outreach for artists/contributors

Washington D.C. Metro Area

• Researched, developed and assisted in the preparation of proposals.
• Marketed the business through a variety of social media outlets.
• Prepared advertising materials and reached out to potential clients and businesses.
• Worked in teams to develop response to RFPs that required time and cost estimates.
• Assessed scope of work to estimate an accurate timeline and budget.
• Managed vendor services including the project budget and timeline of deliverables.

B.S., Marketing

Activities and Societies: Ethiopian Students Association, Eritrean Students Organizations

Web Technologies, Product Management

6 week intensive program designed to help Product Managers understand the full stack in order to efficiently communicate with stakeholders.

Digital Media, Graduate Certificate, Digital Media

Courses include Digital Media Skills (Adobe Photoshop), Basic Web Development (Dreamweaver, HTML,CSS, jQuery), Dynamic Content (XHTML.

A.A, Business Administration