Megan Campbell Email & Phone Number

Massachusetts, United States

Marketing Manager specializing in brand and sales marketing for CEPro, a leading media brand for custom technology integrators in the residential market, and Commercial Integrator, a top information source for commercial technology integrators serving small and midsize businesses.•Marketing Strategy Development: Develop and execute innovative marketing plans aligned with overall business objectives. Collaborate with cross-functional teams to ensure consistency and integration across all marketing efforts.•Content Marketing Strategy: Develop content strategy that aligns with brand messaging and resonates with target audience. Oversee the creation and promotion of valuable and engaging content across various channels.•Sales Marketing Integration: Work closely with the sales team to create marketing materials, sales tools, and campaigns that support their efforts in generating leads, closing deals, and achieving sales targets.•Email Marketing: Design and implement effective email marketing campaigns to nurture leads, engage customers, and drive conversions. •Audience Development: Develop and implement audience development campaigns to grow brand audience and expand customer base.•Brand Awareness Enhancement: Spearhead initiatives to elevate brand visibility and recognition, and establish the brand as an industry leader.•PPC Campaign Management: Create and manage Pay-Per-Click (PPC) campaigns across platforms like Google Ads, social media, and display networks. Monitor campaign performance, optimize keywords, ad copy, and landing pages to maximize ROI.•Performance Tracking and Analysis: Utilize data analytics tools to track the success of marketing initiatives, in order to make data-driven recommendations for continuous improvement.•Budget Management: Develop and manage marketing budgets, ensuring effective allocation of resources to various initiatives. Monitor expenditures and adjust strategies to achieve optimal ROI.

Massachusetts, United States

• Managed North American marketing program for the U.S. subsidiary of a German-headquartered B2B SaaS/technology company with responsibilities including designing and executing inbound campaigns,developing and managing lead generation initiatives, managing target customer profiles and extensive use of CRM and marketing automation platforms, and event creation and logistics planning• Collaborated with HQ/international marketing team, and key stakeholders to coordinate strategic marketing initiatives; Identify appropriate KPIs to measure effectiveness of marketing and lead generation initiatives• Reviewed existing collateral from European team for opportunities to change and cater to North American market• Developed and maintained marketing calendar to plan lead generation initiatives• Managed end-to-end marketing content production process, including design work, developing landing pages, designing calls to action, content promotion through marketing automation (email marketing, nurture sequences)• Managed monthly webinar process, collaborating with industry partners and/or internal team members to host the presentation of educational, industry-relevant content or solution-based demos• Conducted client interviews; assist in creation of customer success/reference stories to increase visibility and generate new leads and/or new business from existing clients• Collaborated with external partners for event and marketing content sponsorship opportunities, PR organizations for content promotion, and 3rd party lead generation teams

• Managed a full and varied marketing program that includes designing and executing inbound campaigns, developing and managing lead generation initiatives, managing marketing automation tools, managing events, and managing the website• Managed the content production process from end-to-end, including design work, developing landing pages and calls to action in HubSpot, and promoting the content• Worked with sales and customer success teams to develop and implement annual marketing plans, catering to industry trends and best practices• Maintained a content calendar and identify targeted keywords and topics• Produced two blog articles per week, with responsibilities including writing for SEO, editing team members articles who contribute, and coding/formatting in HubSpot to prepare for publication• Conducted meetings with team members giving feedback as to how to improve their blog writing skills• Produced long form content offers on a monthly basis from inception to production, including topic, writing, design and implementation of the lead nurturing download process in HubSpot• Produced a company e-newsletter on a monthly basis, including sourcing material and sending emails via HubSpot on behalf of the marketing, sales and customer success department• Monitored all social media platforms, posting content, status updates, grew the number of followers, engaged with followers and thought leaders on Facebook, Twitter, LinkedIn, and Instagram• Monitored and optimized content for technical SEO and worked to improve and resolve outstanding issues

Framingham, Massachusetts

• Managed email marketing, lead generation and nurturing, CRM management, design, content marketing, copywriting, and coordination of multiple marketing campaigns• Implemented all aspects of lead generation campaigns including targeting (list development, segmentation), offer development (content creation, editing, design), campaign implementation (copywriting, lead nurturing), and results tracking• Managed content marketing campaigns, including planning, editing, designing, and tracking results of published content• Managed marketing content calendar and lists, including email creation, testing, scheduling, list segmentation, and optimization to increase response rates• Wrote, edited, formatted, scheduled, and optimized web pages and blog articles for search engines and lead generation• Monitored, measured, and analyzed the effectiveness of marketing initiatives• Hosted and managed quarterly webinars with over 1,000 registrants, edited webinar visual/audio recording post-event to add to content repertoire• Provided Marketing Support to Sales Team and Client Services, including assistance in Proposal Creation / Editing

• Promoted cultural understanding through diversity education at both a pedagogical college and a private high school• Conceptualized and delivered conversational English lessons for students of whom English is a second language using creative and interactive lesson plans• Evaluated student needs and ability to develop a baseline and taught accordingly• Provided conflict resolution in the classroom when needed• Proofread, assisted in translation, and acted as a wordsmith for documents written by students and professors

Worcester, Massachusetts

Oneonta, Ny

Oneonta, Ny

• Collaborated with Department Leaders to create, organize, and market on-campus events

Oneonta, Ny