Robert Baker Email & Phone Number

United States

Responsible for selling cross media programs for the Emerald Global Food Group with particular emphasis on the Pizza Today brand. ❑ Media programs include print, social media extensions, newsletter, standard digital ROS, high impact units, mobile, retargeting and custom newsletters to specific audience segments. ❑ Highly proficient in selling content syndication programs, including: sponsored articles and native ad solutions like animated product spotlights, webinars, podcasts, and content sponsorships. ❑ Selling responsibilities also include live and virtual events ❑ Revenue responsibility is $2 million and includes core clients and ad agencies across the pizza and general restaurant segments. ❑ Attending major industry trade shows and events

❑ Responsible for selling cross media programs for Progressive Grocer, the leading publication in the Grocery retail segment. ❑ Marketing media programs that include print, newsletter, standard digital ROS, high impact units, mobile, retargeting and custom newsletters to specific audience segments. ❑ Highly proficient in selling content syndication programs, including: sponsored articles and native ad solutions like animated product spotlights, webinars, podcasts, and content sponsorships. ❑ Selling responsibilities also include live and virtual events ❑ Revenue responsibility is $1.1 million within the Northeast region, including New York, New Jersey and through South Carolina. ❑ Core clients include GOYA, MilkPEP, Campbell’s, Datasembly, Mondelez, McCormick, Unilever, Seagram, Vandemoortele, Green River Spirits, and Mars Wrigley. ❑ Attend major industry events including IDDBA, National Restaurant Show, NGA, Sweets and Snacks, and Natural Products.

Greater New York City Area

❑ Responsible for multi-platform advertising sales for six media brands within Informa’s Restaurant and Food Group, including Nation’s Restaurant News, Restaurant Hospitality, Food Management, and Supermarket News. ❑ Media platforms include advertising elements within Print, Desktop, and Mobile, including standard print and digital units, branded content and native solutions, rich media, custom audience targeting, audience extension, webinars, podcasts, and sponsorships. ❑ Selling responsibilities also include live and virtual events ❑ Responsible for managing over $1.2 million in media sales with the Northeast region, including New York, New Jersey and through Virginia. ❑ My sales efforts include complete cross platform soutions to clients in the foodservice, technology, and financial categories. Core clients include Campbell’s, McCain, McCormick, Unilever, Ken’s Foods, Comcast, Paychex and J&J Snacks. ❑ Attended major industry events include National Restaurant Show, Fancy Food, IDDBA, NGA, and many others.

Greater New York City Area

 Responsible for advertising sales for Military Times with a decided emphasis on Digital platforms, including Desktop, Mobile, and Tablet and include all digital advertising elements: branded content and native solutions, rich media, video, programmatic, geographic, data, and retargeting campaigns.  Territory includes New York, Boston, and Washington, DC advertising markets covering national and regional advertising agencies as well as major categories like Travel, Financial, Insurance, Import Automotive, Auto Aftermarket, Retail, and Education. Handling all aspects of account management, campaign optimization, and sales strategy. Working directly with management, marketing, operations, and editorial teams to create impactful advertising solutions for clients. Prospecting new clients for print and digital platforms as well as adding incremental media elements to current customers to grow revenue base. Representing Military Times and Sightline Media at industry events.

Greater New York City Area

 Responsible for generating digital ad revenue for GasBuddy’s mobile and desktop platforms in the Eastern Region of the US. Key markets include New York, Boston, Chicago and Washington, DC. Key categories are: Automotive, Automotive Aftermarket (Retail and OEM), Quick Service and Casual Dining restaurants, Travel, Insurance, Credit Cards, and General Retail.  Maximize sales opportunities with existing client and agency relationships as well as developing customers through regular prospecting for new business. Closed eight new accounts for GasBuddy in first six months, including GEICO, AAA, Goodyear, and Maaco. Made presentations to over 90 advertisers/agencies who had not been presented to before.  Proficient in Salesforce, Comscore, Ad Data Express, Google Analytics, Clearslide, Go-to-Meeting and other tools to maximize outreach and story-building to clients.

Greater New York City Area

 Generating print and digital advertising revenue for USA TODAY in New England and New York, as well as strategic accounts and the Automotive/Aftermarket categories. Key accounts included Fidelity Investments, Mercedes-Benz, Volvo, Dunkin Brands, Choice Hotels, Goodyear, Titleist, Panasonic, Samsonite, JetBlue, State Street, LL Bean, Bank of America, among others.  Actively involved in selling cross-platform digital and print opportunities, including Desktop, Tablet, and Mobile. Part of the sales team that sold USA TODAY’s first iPad sponsorship to Marriott and Fidelity Investment’s first iPad sponsorship. Total territory revenue across all platforms was $5.2 million for 2013. Revenue for 2014 pacing at $5.8 million (103% of goal). Exceeded 2013 brand (print and digital) revenue goals in Q1 (122%), Q2 (161%), and Q3 (102%).  Revenue distribution was 50% from print and 50% from digital.

Greater New York City Area

 Promoted to Travel Advertising Manager after nine months at USA TODAY, reporting directly to the Vice President of Sales. Responsibilities included day-to-day managing of two senior account executives with a combined revenue responsibility of $17 million and two sales support staff members. The Travel Manager position also required personal handling of three advertisers with a combined billing of over $6.5 million.  Position required hands-on contact with the sales team including attending sales calls, strategic account planning, expense budgeting and sales forecasting, pipeline management, presentation development, ongoing sales collateral development in concert with marketing, and attending trade shows/client conferences

Greater New York City Area

 Responsibilities at USA TODAY included managing the import automotive category. Accounts included: BMW, Saab, Mercedes-Benz, Toyota Motor Corporate, Porsche, Volvo and Volkswagen. In addition, account responsibilities included FedEx, DIRECTV, PeopleSoft, EarthLink, and Staples.  This position was also responsible for working with marketing to develop programs and presentations that met client needs, sold in concert with online ad sales and sports marketing teams to on-target solutions to customers.

Greater New York City Area

 Responsibilities at American Banker included day-to-day management of ad sales team for the number one publication in the banking/financial services industry (daily publication). Included extensive work with production and editorial teams to make decisions on layout and page count of each issue. This also included 26 special reports.  Management of sales team, which included five accounts managers, two classified salespeople, and one sales assistant. Responsibilities: working directly with salespeople on strategic and tactical efforts, making sales calls and attending industry conferences with the sales team, assisting with proposal development and follow through, providing the sales team with sales tools like media kits, subscriber study, market data, and technology, as well as providing guidance, coaching and feedback to the team.