Elangeswari Velsamy (Elan) Email & Phone Number

Chennai, Tamil Nadu, India

Responsible for leading and training employees within the marketing departments of DEP, as well as ensuring that the department operates within its established and approved budget. Liaising directly with internal departments to focus on planning and execution of marketing strategies, including digital, marketing collateral projects, public relations, and event support.Working on campaigns strategies, for email marketing, lead generation, and digital marketing including digital publishing, marketing collateral tools, templates, and training. Also coordinate, marketing resources and capacity planning with internal staff, external freelancers, as well as agencies. Primary point of contact for all corporate communications and internal departments. Major role player in maintaining and improving the organizations market and brand position in the professional arena.Duties & Tasks Revolve around:Participates/leads in marketing events, such as tradeshows and internal events as neededConducts online research and leads prospecting as neededPlans and drives all product promotions strategy of the companyDevelops and grows a team that fosters innovation and creativityWorks collaboratively across departments to ensure the implementation of integrated strategiesProvides leadership for the team to come up with new marketing strategies (digital or offline) that are aligned with the business goalsCreates product positioning and messaging for online and digital marketing products, services, and solutions where applicableBuilds the strategy and drives the execution of product launches and partnerships, including pricing, packaging, and positioningAssists the sales team and channel partners to articulate product positioning and the advantagesProvides support in the execution of effective lead generation programs via new businesses and customer-focused field-marketing events, trade shows, webcasts, and online advertising.

Responsible for building, leading, and executing the marketing plans and promotions for the organization. Driving the business forwards through key channels including the company website, email marketing, and other promotional channel initiatives. Experienced in tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. Lead the coordination efforts for event campaign logistics, digital support, promotional items, andspecial projects and act as a primary escalation resource for the entire event team. Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all DEP social handles. Coordinate flow of information and communication and disseminate it according to overall marketing plan/strategy: content, website updates, internal communication, blog, case study, and other marketing resources.

Chennai Area, India

As a part of marketing communication team, the main tasks include ad campaigns, press releases and the development of other strategic communications. Projects mainly revolve around online and offline communication with clients and increase brand awareness.Main responsibilities are develop or refine a communications strategy, which includes the branding of a company, to identify opportunities for customer research and to implement these data gathering and targeting initiatives, work with product design and production teams to coordinate the creation of new products, distributing promotional material, responding to customers’ queries and comments on social media and networking during marketing events, ultimately, acting as our brand’s voice to impress our customers and attract new clients.Key ResponsibilitiesCreate company literature and other forms of communication.Develop corporate promotions and communications liaising with other departments and theManagement Team.Design and launch email marketing campaigns.In conjunction with the web team, create, adapt, improve and optimize web communicationfor SEO and organic and keyword searchManage the corporate brandingCreate and deliver press releases, media relations content, case studies, white papers, corporate newsletter content and social media contentIdentify, develop and execute communications strategy for key media contacts and customer references.Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn.Develop other, relevant social media outlets to support and expand our digital presenceRecruitment and maintenance of media partnershipsCoordinate conference, trade shows, and press interviews.

Perungudi, Chennai

Managing the resources and openings in the marketplace to leverage those opportunities to LateShipments' best advantage.Client communication, account management, vendor communication, strategic plan development (to include conducting research, making marketing recommendations and creating media plans) and developing account opportunities. Key Responsibilities:Setting digital marketing strategies using all necessary tools (Includes website, emails, social media and blogs).Analyzing web traffic metrics and suggest solutions to boost web presence.Monitoring SEO/SEM, marketing and sales performance metrics.Keep up-to-date with our audience’s preferences and proactively suggest new promotional campaigns.Liaise with Sales, Design and Content teams to optimize customer experience and ensure brand consistency.Identifying advertising needs.Establishing best practices in digital marketing.Staying up-to-date with digital technologies developments.

Chennai Area, India

Executing online and offline marketing initiatives including integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.Core Activities Includes:• Initiating, inventing, developing and delivering marketing and communications plan, including innovative and coordinated strategies across platforms to engage new audiences and retain existing audiences;• Drive campaign management by executing marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue across multiple channels. • Developing innovative electronic marketing materials that promote A Check Global Services across digital platforms;• Developing A Check Global’s online presence through the maintaining of the website, social networks, listings, and other electronic marketing as appropriate.• Developing print-based marketing material including: concept and content development; collating, copywriting and editing; design and print management; and distribution and cross-promotion.• Manages key relationships with designers and other marketing and media consultants working on marketing projects;• Monitoring marketing related communications and report on agreed measures for marketing activity on a regular basis.

Chennai Area, India

Developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.Skills Set - Direct Marketing, Market Segmentation, Marketing Research, Coordination,Reporting Research Results, Understanding the Customer, Process Improvement, Initiative & Planning

Chennai Area, India

Drive demand for Synergita by planning and executing different marketing campaigns (SEO, SEM, Mailers, Affiliates, Associates, Events, Re-targeting, Remarketing, etc)Engage with product team to deliver marketing programs, activities, events, and go-to-market plans resulting in new business and support for sales objectives.Conduct ongoing evaluations, tracking and reporting on success of customer and prospect marketing program and activities.Compile reports and provide analysis on market information and business trends.

Chennai Area, India

Managing and executing sales strategies to achieve revenue and profit goals along with building market position by locating, developing, defining, negotiating, and closing business relationships over EMEA and US geography.Synergita is a Light -in - weight continuous Performance Management System. We help organizations to complete their feedback/appraisal process in short -time.

Chennai

Responsible for managing, implementing, and deploying new business processes and partnerships to increase sales and industry reach in the US Market.Techcello is a Cloud ready Multi-tenant Application Platform. Enterprises and ISVs are using Techcello’s Cloud ready Multi-tenant Application Platform to build new .NET applications or migrate existing .NET applications in a phased manner.

Chennai Area, India

Business Development- Europe & US, Sales Support, Comprehensive Generation of leads related to Specifications, Analyzing the Technical Overview of Projects.

Mba, Hr And Finance

Activities and Societies: Member of Manam Club, Student coordinator, Represents the Extra Curricular Activities Club, Organizer.

Post Graduate Diploma, Public Administration

First Class with 70% and secured 2nd rank in the University exam

B.Tech, Information Technology

Activities and Societies: Active participant in NCC (acquired the rank of Corporal).(85%)

School Graduation, Maths And Science

1. Awarded "BEST PERFORMANCE" shield in Science Forum Exam.