Erik Larsen Email & Phone Number

Facilitating Embedded IoT Design Solutions for Customers with Boards, System &/or Touch Panel PC requirements.Responsibility for New Sales of Intel, AMD & NXP Motherboards, Single Board Computer & Computer on Module Design for the Central US.Configuring Customer's Embedded PC needs with Intel 6th - 14th Gen i-Core CPU/Chipset, AMD & NXP boards of all form factors, features and options.Managing Central Region's Rep's & Distribution Sales Teams for 18 States including: OH, W. PA, MI, IN, KY, IL, MO, MN, IO, WI, MT, ND, SD, LO, KS, OK, NB, AK, WY. Sales of Modular Fan-less Ruggedized System PC's, Industrial Chassis, Touch Panel PC's, Tablets, Bar Panel Displays & HMI Monitors.Engineering Design Services for Embedded Computer & Carrier board solutions.Customer Accounts & Products responsible for including all Medical, Military, Automotive, Industrial, Commercial, Retail & Consumer.

Columbus, Ohio Area

Managing Global Semiconductor & Board Manufacturer’s Sales/Growth for Central & Southern Ohio.Increase revenue and act as Extended Sales Force for each and every Manufacturer represented.Presented to customer base the latest technology products from discrete component, modular board & system level solutions.Technology Manufacturer's I have responsibility for: Infineon / Micron / Osram Optoelectronics / Maxim Integrated / Intel / LG DisplaysMicrosemi / Murata / Finisar / Artesyn / Bergquist / BOYD CorporationNichicon / ITT Cannon / C&K Components / Kontron / Advantech / GigaByteAaeon / Samsung Battery Packs / Dell Server OEM Solutions / Amphenol.Assist customer engineering teams with electronic/mechanical/system design choices.Trained, Managed & Directed Global Distribution Channel’s Inside/Outside Sales Teams.Data Center Opportunity Focus for Fiber Optic Module, Server & Solid State Drive solutions.Performed quarterly business evaluations with Disti Outside Sales teams for all major Lines.Engaged customer engineers with hardware/software design during new program inception.

eMarketing Ventures focused on the implementation of website consultative services through business relations and internet marketing. Specialized in getting businesses discovered on the internet. eMV had multiple solutions for companies to market their products/services online & increase distribution channel growth while ranking their website presence to the top of major search engine indexes. Demonstrated how to gain convertable website leads, significant online market share & upside revenue for a positive ROI.

I facilitated new electronic design & manufacturing of Custom, Semi-Custom & Standard PC-based products. On the product side, my responsible was for a line of Touch&Go configurable Retail and Touch&Care Medical interactive computer solutions...all on Intel mobile-embedded processor technology architectures.My overall responsibility was offering complete solutions to customers needing engineering, electronic manufacturing &/or interactive digital PC applications. I provided Engineering Services & Contract Manufacturing capabilities, here in the US...so customers could be more invovled, maintain control & increase their TTM. I was responsible for providing Intel-based Digital Signage/Kiosk solutions (10" & 17" Paige touch-screens); as well as a customer's need for larger interactive environments with the Messenger Line of High Definition 32", 46", 65" & 82" units (landscape or portrait configs). I engaged customers with Micro's software infrastructure, allowing for customization of content, the ability to upload/download from anywhere in the world and system-monitoring diagnostics of every unit in the field for complete peace of mind. By working with customers to solidify their needs, I provided software applications to match what ever needs they had, should a unique scenario arise.

Products Responsible for: ATCA Processor Blades/RTM’s, cPCI Processor Blades/RTM’s, PMC/XMC Graphics Modules, PMC/XMC SSD Storage Modules, XMC Quad-Gb Ethernet Mod’s, Com Express & Carrier Brd Modules, VME Graphic/Storage Modules & Compute Node cPSB (1U-4U) Systems.• Managed Global Account Sales for: Sun Microsystems, Alcatel-Lucent, Qwest, Motorola, AT&T & Nortel. • Acquired over $10M in projected new product sales/services with major OEM’s & Military customers. • Directed Repair Contracts for: Sun (HDD’s/Servers), ALU (Telco Frames), Nortel (Storage) & Brocade (Switches). • Solidified $4M OEM lost repair contracts Revenue in ’08 & ’09 (renewals). • Removed PDSi from Probationary status beginning ’08 to an Exemplary standing by year’s end. • Won new Repair services for: Sun/Brocade-$300k/yr and Alcatel RF Filters & Amplifiers-$350k/yr. • Revitalized Sun HDD/Board repair from ’07 status of Yellow to Green during all ’08 & into ‘09. • Engaged, Developed & Tracked all sales & potential opportunities in Central US territory. • Began implementation of Extended Sales Force Infrastructure (Rep Network) to increase PDSi sales. • Coordinated Rep Technical Product/Repair-Services Trainings & Sales Conference.

Embedded System & Semiconductor Lines Represented: Intel, Kontron, Radisys, Altera, Siemens, Advantech, OSRAM, AAEON, Infineon, RFMD, Cypress, Optrex, Microchip, SawTek, Astec, Atmel & Finisar.• Facilitated Embedded CPU, Chipset, FPGA & Motherboard Design with Territory Accounts. • Provided customers direct Technical Support as Manufacturer’s Extended Sales Force. • Trained, Managed & Directed Global Distribution Channel’s Inside/Outside Sales Teams.• Performed quarterly business evaluations with Disti Outside Sales teams for all major Lines. • Engaged with customer engineering hardware/software design during new program inception. • Coordinate Regional HW/SW Engineering Forums & Seminars for local customer needs. • Strategic Account Monthly Forecasting & Opportunity Tracking for all Major Manufacturers. • Coordinated Weekly Technical Product Updates/Overviews with Global Distribution Teams. • Presented Quarterly Target Account Reviews with: Intel, Altera, OSRAM, Siemens, ITT Cannon, Microchip, Tyco & Cypress Area Directors. • Increased Revenue Growth each year of 15% - 20% for all major lines in Southern Ohio Territory. • Directly Engaged with Intel’s Digital Home & Market Maker Divisions for Regional Target Accounts.

• Directed PC Hardware, Software Integration & Audiovisual Systems Design. • Maintained Telecomm & Computer Repair/Service Contracts for two local Colleges. • Technical Sales Advisor for Network Proposals in Government/Military Bids. • Program Manager for the Los Angeles Federal District Courts Audio/Infrared Reinforcement System. • Engaged in Project Analysis for Quarterly budgetary reviews of profit margin. • Managed Partnership Negotiations with Fishel Technologies for Wright State University Network expansion. • Technical Integrator of Panasonic’s PC Video Editing System for Roger Williams University, RI. • Project Leader for the Multimedia Auditorium installation at Port Hueneme Naval Base, CA.

• On Site Installation Engineer of Fiber Optical & Data Network Distribution Systems. • Engineering Supervisor for Data/Fiber backbone Networks: PPG Plants, Battelle & Chemical Mortgage Corp. • Implemented Local Area Network Topology Configuration for new construction Bob Evans restaurants. • Managed Inside/Outside-Plant Cable & Fiber Installation/Distribution.

Law

Bs Business Administration, Finance

College Prep, College Prep