Eric Larson Email & Phone Number

Scottsdale, Arizona, United States

The Barrett-Jackson Auction Company (BJAC) is a multifaceted media and auction company specializing in live events, media content creation, automotive auctions/dealerships, financial services, and logistics. BJAC was founded in 1967 and has grown to be a brand known worldwide. BJAC and its partners put on must attended events throughout the United States which have become part of American pop-culture. These events are now known outside of the Automotive industry and attended by an eclectic… Show more The Barrett-Jackson Auction Company (BJAC) is a multifaceted media and auction company specializing in live events, media content creation, automotive auctions/dealerships, financial services, and logistics. BJAC was founded in 1967 and has grown to be a brand known worldwide. BJAC and its partners put on must attended events throughout the United States which have become part of American pop-culture. These events are now known outside of the Automotive industry and attended by an eclectic group, including celebrities, musicians, car collectors, car enthusiasts and general festival attendees.As Chief Operating Officer (COO), will be the enterprise-wide leadership role accountable for managing the daily operations of the company. Spearhead strategic planning and ensure all functional areas are aligned with the company's goals and objectives. Lead the alignment of the enterprise’s operating model (people, processes, technology – alongside the CTO, and innovation) to the organization’s strategic plan. Work closely with the CEO, CBO, President, and other members of the senior management team, to drive the company's strategic objectives, continuous operational improvement, change management and financial optimization. Show less

Phoenix, Arizona- Sacramento, Ca

Spearhead all operations at 6 live-entertainment venues/business units in the Phoenix, AZ, and Northern California markets, for the largest entertainment and show production company in the world.Absolute control/oversight of the 3 business unit's P&L's top to bottom. Surpassing AOI budget 7 years in a row.Amplified total AOI revenue for Arizona market by 64% between 2013-2019.Overhauled the entire operations of the Sacramento, CA Market business units implementing new… Show more Spearhead all operations at 6 live-entertainment venues/business units in the Phoenix, AZ, and Northern California markets, for the largest entertainment and show production company in the world.Absolute control/oversight of the 3 business unit's P&L's top to bottom. Surpassing AOI budget 7 years in a row.Amplified total AOI revenue for Arizona market by 64% between 2013-2019.Overhauled the entire operations of the Sacramento, CA Market business units implementing new operating procedures, budgets, strict accounting reviews and oversight elevating AOI by 22% from 2017 to 2019.Extensive knowledge and experience forecasting annual operating plans and budgets, including sales, operating/fixed expenses and profitability targets, and present regional growth strategies to EVP, CFO, and President.Executed a focused effort on evaluating current business models, core sales processes, and expertise within the regions to determine gaps where they exist and facilitate change.Implemented insightful analysis on business trends to strategize and design pathways toward maintaining expected sales and p&l/budget goals as well as Key Performance Indicators (KPIs).Orchestrated all operational synergies across 3 venues/business units to include performance management, financial reporting, project management, new business development, vendor relations, logistics, and technical engagement oversight.Engage cross-functionally with business partners, vendors, venue/facility managers, technology teams, operations, production and sales/marketing departments to carry out key priorities, strategic decisions, and achieve workflow efficiency to guarantee project timelines and budgetary goals are met.Expert knowledge and experience with vendor and client contract negotiations.Review and updating of all SOP's, EOP's, company policies, as well as state and local government policies. Ensure all permits, licenses, and certifications are up to date and in compliance. Show less

Phoenix, Arizona

Spearhead all operations at 3 live-entertainment venues/business units in the Phoenix, AZ, and Northern California markets, for the largest entertainment and show production company in the world. Absolute control/oversight of the 3 business unit's P&L's top to bottom. Surpassing AOI budget 7 years in a row. Amplified total AOI revenue for Arizona market by 64% between 2013-2019.Overhauled the entire operations of the Sacramento, CA Market business units implementing new… Show more Spearhead all operations at 3 live-entertainment venues/business units in the Phoenix, AZ, and Northern California markets, for the largest entertainment and show production company in the world. Absolute control/oversight of the 3 business unit's P&L's top to bottom. Surpassing AOI budget 7 years in a row. Amplified total AOI revenue for Arizona market by 64% between 2013-2019.Overhauled the entire operations of the Sacramento, CA Market business units implementing new operating procedures, budgets, strict accounting reviews and oversight elevating AOI by 22% from 2017 to 2019. Extensive knowledge and experience forecasting annual operating plans and budgets, including sales, operating/fixed expenses and profitability targets, and present regional growth strategies to EVP, CFO, and President. Executed a focused effort on evaluating current business models, core sales processes, and expertise within the regions to determine gaps where they exist and facilitate change.Implemented insightful analysis on business trends to strategize and design pathways toward maintaining expected sales and p&l/budget goals as well as Key Performance Indicators (KPIs).Orchestrated all operational synergies across 3 venues/business units to include performance management, financial reporting, project management, new business development, vendor relations, logistics, and technical engagement oversight.Engage cross-functionally with business partners, vendors, venue/facility managers, technology teams, operations, production and sales/marketing departments to carry out key priorities, strategic decisions, and achieve workflow efficiency to guarantee project timelines and budgetary goals are met. Expert knowledge and experience with vendor and client contract negotiations. Review and updating of all SOP's, EOP's, company policies, as well as state and local government policies. Ensure all permits, licenses, and certifications are up to date and in compliance. Show less

Directed all operations for special events, projects, concerts, and entertainment held in all 10 venues and 100+ staff members throughout one of Scottsdale’s most prestigious resort properties. Managed project timelines, workflows, sales, and marketing for events/projects held on-site and off-site. Collaborated with cross-functional teams to ensure all departments involved were coordinated through successful project completion. Designed and implemented sales/marketing schemas for venues while… Show more Directed all operations for special events, projects, concerts, and entertainment held in all 10 venues and 100+ staff members throughout one of Scottsdale’s most prestigious resort properties. Managed project timelines, workflows, sales, and marketing for events/projects held on-site and off-site. Collaborated with cross-functional teams to ensure all departments involved were coordinated through successful project completion. Designed and implemented sales/marketing schemas for venues while working closely with resort/casino marketing and corporate/group sales departments to grow the resort brand awareness and revenue.Generated new business and sales at industry trade shows by offering corporate and group event bookings and seeking out sponsorship/partnership opportunities.Introduced and acquired approval based on extensive business planning and P&L analysis to expand space usage and ramp up additional revenue streams for the Degree 270 Lounge, pool area, ballroom, and showroom.Developed and submitted multi-use proposals to include capital expense forms and RFPs to the VP of Hospitality, VP/CFO, and CEO to acquire project approvals. Designed and maintained P&L spreadsheets and budgets for all venues and directed staff that supported daily venue activities and projects. Show less

Directed all operations, projects, and special events. Oversight on all vendor contracts and services as well as maintenance of the venue. Complete ownership of P&L, tasked with operating and fixed expense control, as well as revenue and new business/sales. Responsible for recruitment, new hire training, scheduling, employee management, and conflict resolution for 86 operations, bar, waitress, and security staff and ensured that all employees are in compliance with company policies and SOP's… Show more Directed all operations, projects, and special events. Oversight on all vendor contracts and services as well as maintenance of the venue. Complete ownership of P&L, tasked with operating and fixed expense control, as well as revenue and new business/sales. Responsible for recruitment, new hire training, scheduling, employee management, and conflict resolution for 86 operations, bar, waitress, and security staff and ensured that all employees are in compliance with company policies and SOP's. Managed Super Bowl and All Star Weekend events completely handling all corporate sales and signature corporate events for both weekends. The Bud Bowl Block party for the Super Bowl ran Thursday through Sunday, had events attended by over 20,000 people and included concerts by globally known singers and performers. All Star Weekend was similar in scope and had over 10,000 attendees. Personally responsible for $500,000 in sales for Super Bowl and $300,000 for All Star weekend. Managed all negotiations with Budweiser for the Super Bowl Block party, handled all bookings, event set up and tear down, and was on site liaison for all talent and celebrity VIP's.Propelled company to new level of operations and clientele. Consistently increasing efficiency, productivity and sales. Achieved 14.5% YOY growth from 2007-2010. Total sales exceeding $6 Million in FY 2009 Winner; Night Club of the Year, best management, best staff, and best Halloween and New Years events by ANIA (Arizona Night Life Industry Awards) 2 consecutive years Show less

A fashion, entertainment and lifestyle publicationDirector of SalesDirected sales/marketing team of 10 for the San Diego territory, oversaw all aspects and operations of the sales/marketing department, including forecasting, budgeting and sales goals. Successfully increased advertising sales for both the San Diego and Orange County regions of the magazine. Ranked #2 Sales executive in the company with 25% and 13.5% increase in sales for the San Diego and Orange County… Show more A fashion, entertainment and lifestyle publicationDirector of SalesDirected sales/marketing team of 10 for the San Diego territory, oversaw all aspects and operations of the sales/marketing department, including forecasting, budgeting and sales goals. Successfully increased advertising sales for both the San Diego and Orange County regions of the magazine. Ranked #2 Sales executive in the company with 25% and 13.5% increase in sales for the San Diego and Orange County accounts respectively. Salesman of the month 5 consecutive months.Opened 24 new accounts resulting in territory sales of 40K per month, up from 15K per month previously.Successfully sold in a highly competitive market and continually exceeded monthly sales goals by an average of 14.3%.Introduced monthly issue release events at various high profile venues throughout San Diego, which successfully marketed and spread the 944 brand name and awareness. Success of the issue release parties ushered in a new business vertical for the company being special events, which under my direction proved to be a vital new revenue stream which was duplicated in the 5 other markets. Provided exceptional customer service and account management for clients as is proven by 92% retention rate and renewed contracts. Show less

Director of Sales and MarketingDeveloped and implemented highly successful sales and marketing programs of the professional events company for charity, corporate, and private events. Increased sales by 12% in San Diego market, and opened up sales markets in Orange County/New Port Beach, Palm Springs, Scottsdale and Las Vegas territories. Worked in conjunction with all five star hotel, resorts, and restaurants as project manager on all events. Provided exceptional account management for… Show more Director of Sales and MarketingDeveloped and implemented highly successful sales and marketing programs of the professional events company for charity, corporate, and private events. Increased sales by 12% in San Diego market, and opened up sales markets in Orange County/New Port Beach, Palm Springs, Scottsdale and Las Vegas territories. Worked in conjunction with all five star hotel, resorts, and restaurants as project manager on all events. Provided exceptional account management for extremely high end clientele. Show less

Sports Marketing of NBA players to potential sponsors such as NIKE, Upper Deck, Direct TV Sports Marketing/Player ManagementConnected marquis athletes with companies looking for athletic endorsements. Hands on contact with players assisting them in expanding current endorsements, as well as creating new opportunities to maximize their career earnings. Account management for all players