Elbie Kruger Email & Phone Number

Dublin, County Dublin, Ireland

As the Director of Web Delivery, I’m passionate about creating seamless, high-performing web platforms that meet our business goals. I lead a talented team, working together to build scalable, user-friendly digital experiences. My focus is on combining innovation with efficiency to deliver reliable web services that thrive in a fast-moving SaaS environment, all while fostering collaboration and a culture of continuous improvement.

County Dublin, Ireland

• Senior leader with the e-Commerce team focused on conversion strategies to enhance user experience and drive conversions.• Collaborating across teams to craft tailored Optimisation strategies spanning diverse Sage digital products.• Executing multiple workstreams and projects through adept project management and resource management.• Aligning the digital landscape with technical finesse and strategic insights, resulting in enhanced conversions and engagement.• Leading integration of technological resources into Global e-Commerce & Optimisation projects.• Constantly identifying fresh Optimisation opportunities using data analytics and user research.• Guiding the Global e-Commerce team as a senior leader, shaping strategies, mentoring fellow team members and fostering cross-collaboration relationships for combined success.• Bringing together technical prowess, strategic foresight, and expert project management for amplified performance in Global e-Commerce success.

City Of Johannesburg, Gauteng, South Africa

• Collaborated closely with key stakeholders to enhance user journeys across diverse digital platforms in the region.• Applied data-driven insights and innovative strategies for improved conversions, elevated user experiences, and increased engagement.• Directed the Optimisation of on-site search functionalities via the Funnelback platform, taking charge of on-site search for Sage.com's global web properties.• Championed efforts for a superior search experience worldwide, involving deep user behaviour analysis, search algorithm enhancements, and ensuring precise search results aligned with user intent.• Fostered partnerships, harnessed advanced tools, and employed strategic insights to elevate digital experiences for users globally and in the region.

City Of Johannesburg, Gauteng, South Africa

• Led global on-site search Optimisation at Sage.com, aligning with objectives and user needs.• Pioneered targeted Optimisation in the Africa & Middle East, enhancing journeys and conversions.• Collaborated with cross-functional teams, extracting insights, solving issues for refined searches.• Informed decisions with user behaviour insights, enhancing accuracy through algorithmic tweaks.• Monitored on-site search, using KPIs to drive ongoing improvements.• Leveraged Funnelback for innovative Africa & Middle East search features.• Bridged tech-business gap, ensuring seamless communication and execution.• Stayed updated on trends, ensuring Sage.com stays competitively innovative.

Randburg, South Africa

• Led and managed a diverse production team, fostering innovation, creativity, and top-notch results.• Guided end-to-end execution of impactful mobile, social, and digital campaigns, aligned with client goals.• Directed design and development for seamless, visually appealing front-end solutions across platforms.• Identified upselling chances with clients, boosting revenue and cultivating new business relationships.• Initiated successful business development through networking, pitches, securing new projects.• Excelled in project management, optimizing resources, milestones, timelines, and budgets.• Stayed updated on trends, tech, and practices to maintain agency's innovative edge.

Midrand, Johannesburg

• Led CMH Group's digital transformation via adept guidance and strategic prowess within the internal agency.• Collaborated extensively with dealership partners to craft custom digital strategies, tailored to each brand's uniqueness.• Directed end-to-end execution of bespoke digital strategies, fuelling brand visibility, engagement, and success.• Managed diverse talents, including developers and designers, driving innovation and customer engagement.• Translated strategic visions into tangible digital solutions, amplifying experiences across the CMH Group network.• Merged technology and creativity, crafting impactful digital solutions surpassing expectations.• Enhanced customer experiences across the multi-brand motor group, boosting satisfaction and growth.• Cultivated a culture of innovation and collaboration, driving excellence in the production team.

Midrand, Gauteng

Digital & Traditional marketing consultant for the NGN Telecoms Group

Johannesburg Area, South Africa

Head of Digital for a niche digital design and branding agency

Pretoria Area, South Africa

Branding and digital marketing owner in a leading telecoms business specialising in Fax-to-Email, VoIP and IVR, as well as leading innovative ad implementation solutions to the network.

Cape Town Area, South Africa

Heading up the production department of a leading online publication focused on Marketing, Advertising and Media news. Member of the EXCO.

Pretoria

Designer and developer focused on all agency web and digital work including 3D, advertising and interactive content.

Diploma, Multimedia Design

CityVarsity is the leading school of media and creative arts in South Africa.

Quirk Accredited Emarketer, Emarketing

Visit http://www.quirk.biz/accreditation/home for more

Diploma, Marketing

Unfinished

Ipma® Certified Agile Project Management, Project Management, D

IPMA® Certified Agile Project Management