Elizabeth Redwine Cabell Email & Phone Number

Reston, Va, Us

Towson, Maryland, Us

• Developed global social campaign- Arrive Prepared. It’s Tough Out There for DEWALT’s® TOUGHSYSTEM™ Storage product line to introduce 5 new storage products in 2023.• Partner with product, and channel sales, to develop brand, positioning, and messaging frameworks to achieve annual growth objectives across complex CPG channels and global geographies.• Partner with product development to define go-to-market strategies, buyer personas, value propositions, messaging, and content needs to accelerate sales funnel opportunities.• Partner with the global product teams to develop product roadmaps, pricing, and future “first to market” products using data-backed insights from industry insights, consumer feedback, consumer research, • Leverage industry information, competitive analysis, customer and campaign analytics, and primary/secondary research to influence product, pricing, and promotion decisions.• Empower sales to effectively communicate products to CPG merchants such as Home Depot and Lowes.• Build new product awareness through events, PR, article placements, and social media.

Herndon, Virginia, Us

• Established a communication & marketing Center of Excellence (C.O.E.) to support of the Department of Homeland Security contract to implement a proactive and strategic communications narrative to position the company as a technology leader• Partners with cross-functional teams to support product/service launches to create content marketing assets including data sheets with business benefits, elevator pitches, customer presentations, use cases by persona, case studies, articles, whitepapers• Develops and executed organizational, change management, and employee communications programs to build a high-performance culture, engage employees, and heighten their level of business understanding and engagement with the business.

Park Ridge, Illinois, Us

* The dynamic brand architect for four globally-recognized B2B powerhouse brands to produce all internal and external collateral across communications channels, including print, digital, video, brochures, publications,stakeholder marketing materials, annual reports, investor/analyst relations materials. * Led multi-faceted strategic communications response plan during SEC corporate investigation and other high-profile crisis communications situations, avoiding all business disruption and retaining 100% of high-performing employees achieving no-business disruption and employee retention* Orchestrated Bechtel’s marketing and communications big data/advanced analytics Center of Excellence. Produced a robust digital marketing function, including creative services and internal and external communications focused on branding & visual identity. *Created a superior internal & external communication program to increase client loyalty, deliver exceptional products and achieve service excellence * Performed product development and go-to-market strategy (pricing, competitive, market analysis, customer acquisition, A/B testing) for SaaS Pipeline Safety Integrity Management (PSIM) go-to-market global offering achieving an expanded portfolio of services* Created demand generation program utilizing Salesforce CRM and Marketo, and garnered $350M in contract revenues, plus 20 net-new* Launched cloud-based products and services into global markets, creating a competitive foothold through local digital marketing campaigns designed for sustainable, long-range sales enablement programs utilizing account-based marketing practices* Implemented IPO-focused integrated communication strategy to support C-level (CFO, CEO, COO) and Board of Directors on the successful initial stock option, with no local government hearings and achieving positive press coverage

Dover, De, Us

Corporate Officer appointed to establish a corporate-level communications and marketing function to synthesize 13 business entities into a cohesive family of brands. Primary responsibility to establish a companywide strategic marketing, corporate communications, public, investor & government relations and strategic roadmap, resulting in measurable market uptake and increased brand visibility in the Utility & Energy sectors. Key Accomplishments:• Developed an organizational advocacy strategy to raise the national profile, and has placed the organization on a path to influence Energy policy.• Refined of core organizational and industry messaging that protects and advances each of the 13 independent business units.• In partnership with Delaware’s Governor Markell, launched the largest company sponsored mentor program in Delaware history.• Created market entry collateral and pitch materials for Natural Gas and Alternative Fuel industry.• Gained Board approval for the Aspire Foundation focused on improving the lives of people and communities Chesapeake serves.• Through extensive Intellectual Property researched and named the next generation of M&A energy companies• Revamped websites and annual report to create one voice and remarkable image, reputation in the Utility & Energy sectors.

Bryanston, Johannesburg, Za

Schenectady, Ny, Us

St Petersburg, Florida, Us

Overland Park, Kansas, Us

Basking Ridge, Nj, Us

Us

Master'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (Ba), International Marketing