Elizabeth Redwine Cabell Email & Phone Number

Reston, VA, US

Towson, Maryland, US

• Developed global social campaign- Arrive Prepared. It’s Tough Out There for DEWALT’s® TOUGHSYSTEM™ Storage product line to introduce 5 new storage products in 2023.
• Partner with product, and channel sales, to develop brand, positioning, and messaging frameworks to achieve annual growth objectives across complex CPG channels and global geographies.
• Partner with product development to define go-to-market strategies, buyer personas, value propositions, messaging, and content needs to accelerate sales funnel opportunities.
• Partner with the global product teams to develop product roadmaps, pricing, and future “first to market” products using data-backed insights from industry insights, consumer feedback, consumer research,
• Leverage industry information, competitive analysis, customer and campaign analytics, and primary/secondary research to influence product, pricing, and promotion decisions.
• Empower sales to effectively communicate products to CPG merchants such as Home Depot and Lowes.

Herndon, Virginia, US

• Established a communication & marketing Center of Excellence (C.O.E.) to support of the Department of Homeland Security contract to implement a proactive and strategic communications narrative to position the company.
• Partners with cross-functional teams to support product/service launches to create content marketing assets including data sheets with business benefits, elevator pitches, customer presentations, use cases by persona.
• Develops and executed organizational, change management, and employee communications programs to build a high-performance culture, engage employees, and heighten their level of business understanding and engagement.

Park Ridge, Illinois, US

* The dynamic brand architect for four globally-recognized B2B powerhouse brands to produce all internal and external collateral across communications channels, including print, digital, video, brochures, publications,stakeholder marketing materials, annual reports, investor/analyst relations materials. * Led multi-faceted strategic communications response.

Dover, DE, US

• Corporate Officer appointed to establish a corporate-level communications and marketing function to synthesize 13 business entities into a cohesive family of brands. Primary responsibility to establish a companywide.
• Developed an organizational advocacy strategy to raise the national profile, and has placed the organization on a path to influence Energy policy.
• Refined of core organizational and industry messaging that protects and advances each of the 13 independent business units.
• In partnership with Delaware’s Governor Markell, launched the largest company sponsored mentor program in Delaware history.
• Created market entry collateral and pitch materials for Natural Gas and Alternative Fuel industry.
• Gained Board approval for the Aspire Foundation focused on improving the lives of people and communities Chesapeake serves.

Bryanston, Johannesburg, ZA

Schenectady, NY, US

St Petersburg, Florida, US

Overland Park, Kansas, US

Basking Ridge, NJ, US

US

Master'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (Ba), International Marketing