Keon Dillon Email & Phone Number

Remote

2024 Campaign Milestones:- Managed a diverse campaign portfolio valued at over $2 million across AICPA & CIMA business areas at the intersections of Accounting, Finance, and Technology.- Exceeded the revenue goal for AICPA & CIMA Forensic and Valuation Services by over 3%, achieving $985,000.- Surpassed the initial revenue target of $60,000 for the SOC for Service Organizations Virtual Event, generating $100,000.- Achieved exceptional results for both Business Valuation Virtual Schools, surpassing the $75,000 revenue goal with a total of $83,000.Portfolio Management:- Manage a $2 million portfolio of marketing campaigns for conferences, credentials, and business areas, including flagship events and emerging topics like Blockchain and Data Analytics.- Lead acquisition campaigns for AICPA & CIMA credentials and oversee strategic partnerships with PwC, Datamaran, and the University of Oxford Said Business School.Data Analytics and Reporting:- Leverage audience insights, performance metrics, and competitor benchmarks to optimize campaign strategies and messaging.- Use customer feedback and sales data to align campaigns with audience needs, driving measurable results and business goals.Team Leadership:- Lead and mentor a team of five marketing strategists, ensuring data-driven collaboration and professional growth.- Oversee campaign planning, execution, and continuous optimization while aligning efforts with organizational goals.User Experience:- Enhance digital experiences through web optimization, SEO strategies, and user-friendly content architecture.- Partner with stakeholders to align UX improvements with business objectives, continuously refining user journeys using analytics and feedback.Stakeholder Management- Build trust with business leaders by aligning marketing strategies with organizational goals and KPIs.- Gather feedback, analyze performance metrics, and deliver actionable marketing plans to meet stakeholder expectations.

Remote

- Partnered with Business Area Owners and Learning Consultants to manage stakeholder relationships and align objectives, creating engaging marketing campaigns for innovative learning products and content that addressed the evolving needs of members working at the intersection of Accounting, Finance, and Technology. - Data-Driven Content Strategist: Leveraged audience insights to drive product revenue by analyzing segments and optimizing learning offerings based on data-driven decisions.- Content Strategy and UX Integration: Enhanced the user experience for AICPA & CIMA’s 700,000+ member audience by integrating UX principles into Finance and Technology content strategies on the organization’s web platform.- Multichannel Content Development: Led the development and execution of multichannel content strategies, collaborating with member stakeholders to create impactful, cross-platform solutions.- SEO-Optimized Content Creation: Implemented SEO strategies to boost content visibility and engagement, aligning content with user search intent for maximum impact.- Cross-Functional Collaboration: Worked across Marketing, Product Development, and Sales teams to ensure content strategies aligned with overarching business goals, particularly for Technology-focused professionals.- Continuous Improvement through Experimentation: Drove content optimization through A/B testing and helped build a robust content analytics framework to support continuous improvements.

Remote

- Specialty in organically growing social media accounts by crafting data-driven content strategies, conducting A/B testing, analyzing KPIs, researching algorithms, and leveraging platform-specific metrics to enhance engagement and brand visibility. - Organically grew business Instagram account <@millennialsoulfood> to over 23K followers using unique content strategy consisting of A/B experimentation, Key Performance Indicator (KPI) analysis, establishing brand voice through engaging content, algorithm research, and innovative use of particular social media metrics. - Expert in compiling and interpreting analytical data from platforms like Google, Facebook, and Instagram to make informed marketing decisions, optimize content strategies, and ensure alignment with the target audience's needs.- Develop engaging, audience-centric content strategies that establish a strong brand voice, resonate with key demographics, and achieve business goals through innovative and strategic use of social media tools.- Consult with clients to implement streamlined workflows and effective marketing processes, ensuring efficient content creation and alignment with organizational objectives.

Remote

Notable Accomplishment(s):- Grew Instagram account follower count by over 60% within first 3 months of joining team.- Increased email open rates by 10% and strengthened relationships with over 500 salon partners.- Collaborated with marketing creatives within other Neill Corporation business units (Aveda Sales, AvedaArts, SeriousBusiness, ElevateHair and Paris Parker) to ensure coherent brand voice and messaging in B2B digital and social media strategy across all Neill Corporation business units. - Used Salesforce – Pardot and Canva to execute deliverables such as digital salon-success toolkits, web pages featuring support content, bi-weekly newsletters, marketing imagery, and the NeillUpdate.com site (hosted on Squarespace) with the intention of driving sales, building salon relationships, and promoting the Aveda and Neill brands. Increased email open rates by 10% and strengthened relationships with over 500 salon partners.- Worked with Social Media Community Manager to plan and develop social media strategy based on the marketing calendar and the Marketing Director’s instruction and recommendation. Grew Instagram account followership by over 60% within first 3 months of joining team.- Compiled, analyzed, and presented weekly data on B2B digital and social media strategy KPIs to executive leadership, identifying key trends and actionable insights to inform strategic business and marketing decisions.- Conducted in-depth performance analysis to recognize patterns across campaigns, optimizing planning and improving the success rate of future initiatives.- Developed detailed reports on audience engagement metrics, providing data-driven recommendations that enhanced campaign effectiveness and ROI.

Notable Accomplishment(s): Grew social media follower count by 15% across all social media platforms.Content Creation and Management:- Wrote blog posts, social media content, and website copy.- Designed and scheduled posts on social media platforms.- Managed a content calendar for timely execution.- Published Practus, LLP blog content to the law firm’s website using WordPress and implemented SEO best practices to improve search engine rankings.- Used SEMRush to plan and automate the publishing of social media content to LinkedIn, Facebook, and Instagram. - Used Hubspot and Canva to develop visual assets, create newsletters, and automate email marketing campaigns.Search Engine Optimization (SEO):- Conducted keyword research and implemented on-page SEO strategies.- Optimized blog posts and landing pages to improve search rankings.- Tracked and improved domain authority and search visibility.Email Marketing:- Crafted engaging email campaigns to nurture leads.- Segmented email lists for targeted communication.- Monitored open rates, click-through rates, and conversions.Paid Advertising Campaigns:- Set up and managed pay-per-click (PPC) campaigns on platforms like Google Ads or social media.- Tracked ROI for advertising spend and optimized campaigns.Analytics and Reporting:- Monitored website traffic and campaign performance using tools like Google Analytics.- Generated reports to assess campaign effectiveness and recommend adjustments.Social Media Management- Engaged with followers and responded to comments or messages.- Analyzed metrics to understand audience behavior.Graphic Design and Branding- Created graphics for campaigns using tools like Canva or Adobe Suite.- Maintained brand consistency across platforms.

Greater New Orleans Area

- Provided high quality academic and career advising to students & comprehensively monitor student academic success and transition- Provided professional guidance, consultation and expertise related to career services, career development and related technology- Served as a career coach assisting students develop a personalized plan for the job search process- Developed and managed academic and career advising processes to ensure student success.

Remote

- Grew Art+Feminism Instagram account from 2,000 to over 5,000 followers during 6-month fellowship (200% increase in follower reach).- Worked with Program Director to develop, implement, and manage the organization’s social media strategy across all social media platforms (Facebook, Instagram, and Tumblr) and facilitated online conversations within the A+F online community to build relationships with future partners.- Email Marketing: Used MailChimp to coordinate multi-stage communications strategies to increase registration for Wikipedia thons.

Grayslake, Illinois

- Assisted students in clarifying and achieving realistic goals for academic success - Accepted early alert referrals from faculty and connected with students to support them in successfully navigating through the early alert issue(s) - Served as a resource expert to connect students to relevant service or department depending on information gathered from academic coaching session - Conducted one-on-one coaching sessions with students to identify strategies for academic and professional success - Developed relationships and regularly communicated with faculty to identify course-specific strategies that promote positive student outcomes - Conducted proactive outreach to caseload of over two hundred fifty students - Collaborated with Manager of Student Services each semester at Southlake campus to develop a series of eight workshops focused on student success - Presented time management and course registration workshops to incoming students at New Student Orientation - Worked jointly with College Readiness department to design and execute Jump Start, an annual summer program that gives incoming students an opportunity to take a developmental math or English course free of charge

Sociology Ma, Social Psychology

International Studies, Latin American Studies, Spanish, Portuguese