Erin Drew Email & Phone Number

Sioux Falls, Sd

Colman, Sd

Freelance consultant and creator of visual solutions and impactful communication strategies. Services include logo design, branding, website design, illustration, deliverables such as business stationery, brochures, print and digital advertising, signage, and merchandise; marketing campaign development and execution, social media management, online marketing/advertising, SEO, SEM; implementing industry best practices across applications.

Sioux Falls, South Dakota, United States

Led design and development of a vertically-integrated, startup cannabis brand and subsequent product lines, implemented strategies to increase brand and product awareness at the retail and wholesale levels alongside key stakeholders; Co-supervised product R&D, oversaw packaging design of 4 product lines with 90+ SKUs, made sure all packaging and labeling were in compliance with state requirements; Spearheaded creation of online presence and various marketing materials, such as packaging labels, apparel designs, email marketing, social media content, website layout and copy, Google Business and WeedMaps listings; Worked closely with retail, cultivation, and manufacturing operations in product planning, development, and launches, as well as implementing strategies to ensure consistent brand standards and messaging across sectors; Identified growth opportunities through market research and analysis, monitored and analyzed competitors to assess company positioning, made recommendations for competitive strategies and improve management processes to increase efficiency and effectiveness; Built relationships with packaging and equipment vendors and suppliers, prepared budgets, cost analyses and projected ROI based on review of goals, materials and resources; Assisted with retail operations and store set-up of eight dispensaries, co-managed retail associate onboarding and Dutchie POS software implementation for three store openings; Developed detailed design drawings and specification documents for eight dispensary build-outs, worked with contractors to ensure interior/exterior products and materials standards were followed, closely studied local ordinances and state laws regarding zoning, signage, and medical cannabis establishments; Organized cost estimates and oversaw purchasing of select building materials, furniture, accent pieces, merchandising accessories, POS equipment, and various incidentals necessary to the operations of a retail store

Sioux Falls, South Dakota, United States

Collaborated with area small businesses to develop marketing strategies and implement campaigns across various media; Coordinated internal project schedule, created marketing elements and collateral, worked with vendors to make sure all projects were completed on time; Strategy and campaign elements typically included: logo design, brand management, website design, social media management and content creation, email marketing campaigns, SEO (on-site, off-site), online citation building; Google Ads, Facebook and Instagram ads, Pinterest ads; Produced items include business cards, envelopes, direct mailers, handouts, flyers, greeting cards, building and window signage, trade show displays, banners, websites, email design, blog posts, digital signage, online text and display ads, web banners, social media graphics.

Brookings, South Dakota

Worked with university departments and groups in the design of logos, brochures, mailers, posters, magazines, print and web ads, popup banners, static and digital billboards, t-shirts, and much more, using Photoshop, Illustrator and InDesign; Many high-profile projects such as 1881 Vintage clothing line designs sold in the University Bookstore, various t-shirts for The Pride of the Dakotas Marching Band, the redesign of the College of Nursing magazine and the College of Arts, Humanities and Social Sciences magazine; wall graphic illustrations and “camps” booklet for the Jacks Imagination Lab in the Washington Pavilion, Sioux Falls.

Brookings

Designed print ads for weekly shopping newspaper using QuarkXPress and Photoshop; Website design and weekly maintenance using WordPress and HTML/CSS; Created flipbooks for each online edition using AnyFlip software; Developed online advertising groundwork; Managed Facebook page, created content for daily posts using Hootsuite, created and managed Facebook Ads; Used Google Analytics to monitor website activity.

Sdsu

Peer-to-peer marketing with students, strategic market planning and implementation. I also designed visual collateral for various theme meals and other campus dining promotions. I designed material for two campus dining promotional campaigns. Was involved in student recruitment process, and representing and explaining campus dining as a whole to potential SDSU students.

Set up and took down catering events; plating, serving, delivering food, and bar service. As student manager, I was in charge of running smaller events and helped manage student workers.

Set up tables in different layouts for different events; set up and took down food stations for events; served plated/buffet meals; special event decorations; custodial duties surrounding the banquet hall.

Bachelor Of Fine Arts (Bfa), Graphic Design

Activities and Societies: Certificate in Art History, South Dakota Advertising Federation, South Dakota State University AIGA

Bachelor Of Science (Bs), Advertising, Creative Strategies, Interactive Media

Activities and Societies: Minors in Marketing, Studio Art and Interior Design. Also participated in Symphonic Band (2009-2014), Pride.

High School Diploma, 3.9 Gpa

Activities and Societies: Volleyball, Softball, Track (all 2005-2009); Small and Large Group Speech (District and State Speech Contests).