I established myself as Lead Creative PD to reflect the combined creative direction, product development and selling skills I brought to the company, which significantly contributed to growing party, games, lifestyle and gifting categories with key volume accounts.• Lead Creative PD on key volume accounts including Sainsbury’s, Waitrose, Tesco, Asda, Morrisons and internationally Walmart and Target in the US. • Creative direction for product ranges across volume customers• Product trend research and analysis to inform new range builds• Creating creative campaigns across various channels including email, social and print• Developing commercial product ranges across a diverse range of customer profiles• Sourcing new suppliers to work with• Significantly contributing to 25% YOY growth for key accounts including Waitrose and Morrisons• Reviewing sales analysis with the wider team to inform new range builds• Confidently pitching and selling in new ranges to senior buyers• Confident negotiator to achieve company targets and margins• Great team player working collaboratively with colleagues and stakeholders across the wider company• Working effectively with a large Far East and European supplier base• Travelling internationally for trend and product research as well as meeting suppliers• Managing and guiding junior members of the team

Product developer for seasonal events across party, games, lifestyle and gifting categories for volume accounts• Trend research and commercial range building• New Product Development from concept through to production• Working closely with suppliers on NPD to achieve target margins• Briefing freelancers on creative briefs for core volume ranges with retailers• Providing support to account managers pitching and selling to buyers• Conducting competitor analysis research and compiling reports

Product developer for the Tate Galleries working across several projects including developing merchandise ranges for major exhibitions and Tate own brand.• Researching customer profiles to build effective targeted ranges• Developing and curating product ranges across a diverse range of customer profiles• Sourcing new UK and Internationally based businesses to collaborate with• Managing significant budget spend for major exhibitions of up to £250k• Working with artists and artists estates on new product development• Confidently presenting to key stakeholders• Representing the Tate brand

• Illustrator and designer collaborating on bespoke projects with brands including Harrods, Selfridges, Liberty, Fortnum & Mason, the British Library and the British Museum • Confidently pitching and selling to buying teams• Sourcing and working with suppliers across Europe and the Far East• Designing, building and running pop up shops and events plus trade shows • Working alongside and collaborating with small businesses on pop up events and bespoke projects

I was a special events intern for a number of high profile events companies including Bompas and Parr, Teatime Productions and Wonderland Events. I would assist with everything from event set up, to prop sourcing and making to running front of house. Some of the events I worked on include the below• Selfridges summer rooftop golf course with Bompas and Parr• Mercedes Benz drive-thru experience with Bompas and Parr• Edible Cinema with Soho House and Teatime Productions• Aero new mint chocolate launch with Teatime Productions• Bailey's new chocolate flavour launch with Teatime Productions• Telegraph Hay Literary Festival with Wonderland Events• Desperados Beer global conference experience with Wonderland Events