Marketing Specialist
Current- Develop and lead project management efforts for ten marketing team members across multiple departments, including data analytics, member services, and lending - Own and execute SMS marketing lifecycle and strategy; analyze data and results to optimize campaigns; maintain performance reports - Serve as liaison between marketing team and branch counselors so branches can most accurately communicate with members- Write, proofread, and edit print and electronic marketing materials, related member and employee communications, external-facing copy and publications- Present at staff meetings of 150+ people on upcoming marketing initiatives