Electa Royal Email & Phone Number

- Concept Creator and Art Director for each celebration.- Experience creating DE&I artwork for Lunar New Year, AAPIHM, BHM, WHM, Veterans, and Pride. - Leads teams ranging from 15-30 people each celebration to create artwork.- Designed top selling print and graphics for Black History Month (’21&’22) & Veterans Day (‘21). Featured on Kohl's website & socials, BuzzFeed, and Essence- Completes over 30 artwork final production files and uploads to PLM/Cumulus each celebration.- Leads First Insights process including preparation and sharing of surveys, analyzing, reporting, and utilizing results to ensure authentic meaningful collections.- Experienced and comfortable with travel, trade shows, and creating recap presentations.

- Work closely with Design partners to concept and develop artwork for each season.- Create print/pattern repeats and graphic artwork for surface design.- Create & curate colorways of art with Design partners to go into final assortments.- Submit production ready art files into PLM system.- Lead team artist on select D&I related assortments including BHM and WHM celebrations.- Helped to train Freelancers and Interns to ensure quality talent development and team efficiency.

- Designed and developed athleisure portion of Sonoma relaunch collection for Fall 21 by sketching styles, creating handoffs, and sourcing fabrication alongside Senior Designer. - Owned PLM/BOM entry of all styles and colorways. - Reviewed submits daily while in communication with CFT and vendors.

Menomonee Falls, Wisconsin

Juniors Athleisure- Identify emerging trends and create monthly market analysis documents including silhouettes, color, print/pattern, trim/findings and marketing messages to keep the brand aesthetic relevant for all categories.- Own all bottoms and active tops development by interpreting current trends and communicating with vendors, while also assisting in suggesting and implementing new strategies to drive business. - Collaborate daily with cross functional teams to ensure high quality product that meets required time guidelines each season. - Complete and regularly upkeep development processes including handoffs, CADs, trim sheets/BOMs, submits, PLM entries, and vendor inquiries.

Columbus, Ohio Area

- Fueled creativity by researching to identify seasonal design trends such as style, typography, color, and screen print techniques. - Independently conceptualized, designed, and produced apparel graphics while also assisting in clearly and efficiently providing creative direction to a team of artists. - Assisted with merchandising, developing line plans, and creating marketing materials.- Gained working knowledge of print and embroidery processes and techniques.

Bachelor Degree, Fashion/Apparel Design

Activities and Societies: Modista Fashion Organization, Fashion Student Organization (FSO), The National Society of Collegiate Scholars.

Haute Couture

Studied haute couture and created a handmade gown using Madame Gres couture techniques.