Eleen Ooi Email & Phone Number

With over 20 years of experience in entrepreneurship, sustainability, academia, and multinational corporations, I have developed a unique blend of network, capability and knowledge in sustainability, business management, and ASEAN affairs. I am currently the Sustainability Lead at Dutch Lady Milk Industries Berhad, a subsidiary of FrieslandCampina, one of the world's largest dairy companies, overlooking corporate sustainability strategy, integration and reporting across the business. My previous work under the CIMB ASEAN Research Institute (CARI), ASEAN Business Advisory Council, the European Climate Foundation and the Malaysian Stock Exchange (Bursa Malaysia) contributed to policy changes and accelerating sustainability in the ASEAN region and Malaysia.I am also a third-generation entrepreneur in a family business, Adjunct Professor and doctorate candidate and had worked in New Zealand for close to a decade before returning to Malaysia. A short list of my published work which has impacted the ASEAN landscape is as below:1. Pathway 225: Recommendations from ASEAN Business Advisory Council, Joint Business Councils (ASEAN BAC) and Sector Champions in response to the COVID-19 pandemic (published by ASEAN Business Advisory Council)2. Pathway to Malaysia (published by ASEAN Business Advisory Council, Malaysia)3. Ratification of the RCEP and CPTPP (published by ASEAN Business Advisory Council, Malaysia)4. RCEP and CPTPP 2021: Projections and Opportunities (published by ASEAN Business Advisory Council, Malaysia)5. Greening ASEAN: Review and Recommendations for Future of Work, Equality and Social Justice (published by CIMB ASEAN Research Institute)6. Greening ASEAN: Review and Recommendations for Overseas Investments (published by CIMB ASEAN Research Institute)7. CARI Analysis: E-Commerce in the New Normal Tackling the Economic impact from COVID-19: Fiscal remedies across ASEAN countries8. CARI Analysis: Healthtech investment in Asia Pacific more than halved due to COVID-19 but opportunities remain9. CARI Analysis: Digital Payments No Longer a Luxury in the New Normal10. The ASEAN Non-Tariff Measures, Services and Investment Restrictiveness Tracker11. CARI Analysis: How COVID-19 will transform global supply chains and how ASEAN must respondFor more details on her work and publications, please visit https://www.linkedin.com/in/eleenooi/.

Listed skills include Management, Strategic Planning, Leadership, Entrepreneurship, and 10 others.