Leadership and Implementation of Brand Strategies. Responsible for brand consistency across all communications, contributing to a strong and cohesive identity. Creation and execution of internal marketing programs that increased employee engagement, promoting a positive organizational culture. Planning and coordination of high-impact events, including immersion events and conferences, with effective budget and deadline management, ensuring they reflected the brand strategy. Definition and implementation of marketing strategies that resulted in increased sales for all group brands. Implementation of market research and competitive analysis, adjusting strategies to ensure the continuous success of the brands. Leading a multifunctional marketing team, promoting a collaborative and results-oriented environment, developing internal talent, and increasing productivity and delivery quality.

Responsible for inbound marketing strategies within the company;Monitoring market trends and adjusting strategies to capitalize on opportunities;Digital content strategy, lead generation, and enhanced online presence;Consistent delivery of high-quality, brand-aligned content;Effective collaboration with internal departments to ensure the creation of relevant and persuasive content for diverse audiences.Endomarketing initiatives aligned with the brand's direction.Coordination of internal events to promote camaraderie among employees, as well as strategic immersions for corporate planning.

Responsible for the entire operation of Sushi Rão Brooklin and Rão Burger Brooklin: Team management, Incentive campaigns, purchases, payments, CMV, DRE, in addition to the entire strategy of winning and retaining customers with a focus on the best consumer experience.

Planning, strategy and management of Marketing of Terminals, analysis of results and sales, development and implementation of Marketing actions, such as: communication (ATL | BTL | Digital) of Terminals, monitoring and product strategy, definition of target audience, definition of media and point-of-sale products, product launch actions, sales actions, incentive campaigns for the sales force in various channels, promotional actions, development of applications to improve point-of-sale sales, training for the sales force .Support in the decision of the terminal portfolio and supply strategy at the edge.Direct interface with suppliers, Pricing, Sales Channels, Trade Marketing, Communication (Offline and Digital), Virtual Store and other areas of the company for any action involving terminals.

Marketing planning and strategy, market research, including sample selection, data collection, questionnaire preparation, interpretive analysis, presentation assembly, market and portfolio analysis.

Organization of events, control and decision of promotional gifts.