Elena Kogan Email and Phone Number

Growing the value of SciFinder Discovery Platform (SFDP) contracts for CAS's California territory. Expanding customers’ use of CAS's best-in-class research tools and CAS Scientific Services.• Managing a territory worth over $4,000,000.• Sales Excellence Award for being over 105% of revenue plan in 2018 and 2019.• Sales Rep of the Year Award for the most incremental increases in 2018.• Sales Rep of the Year Award for account growth (224%) in 2019.• Platform conversion attainment of 138% in 2020.• Incremental account growth attainment of 270% in 2021.• Incremental account growth attainment of 240% in 2022.• Incremental account growth attainment of 424% in 2023.• Mentoring junior account managers.

• Sold capital equipment (housings) and consumables (filters) to bioprocess operations, closely interacting with engineers, R&D, and purchasing departments.• Received “Elite Performer” Award (sold above 105% of plan) in 2014 and 2015.• Sold above plan in 2013 and 2016.• Grew territory sales by 2.5 times and increased the number of accounts by 3 times.• Penetrated several accounts known as hard to secure.• Contributed to growth of other territories both in the US and worldwide by placing 3M filters into processes that got transferred to other sites, and collaborating with other territory managers.

Managed sales of large service deals and complex discovery tools, including lentivirus packaging, exosome research tools, custom constructs, minicircle services, and stable cell lines, to academic, industrial, and government accounts in the largest territory of the company. • Achieved over 50% increase in product sales in Q1/2012.• Posted record sales for every month of Q1/2012 and closed the largest service deal of Q1/2012.

Drove sales of presenters, exhibitors, and sponsors, for seven international BioPartnering conferences with up to 1,000 participants. Successfully negotiated sponsorship packages.• Single-handedly generated vast majority of sales for the firm.• Created target groups for directed messaging, ensuring highly customized marketing campaigns.

Worked for Fermentas Inc. which was purchased by Thermo Fisher Scientific. Generated sales of molecular biology research reagents and kits to academic, industrial, and government accounts. Sold products directly as well as through stock rooms and freezer programs.• Grew sales by more than 30% every year for over five and a half years• Significantly expanded market share and visibility of relatively unknown company in Northern California territory, making it competitive with established companies.• Put Fermentas products in all academic and select industrial stock rooms in the territory.• Installed dedicated freezers in all major accounts and built freezer purchasing programs.

Managed every facet of instrument marketing, sales, and support. Instituted and implemented marketing strategy, pricing, and promotion structure. Sold instruments both directly and through distribution channels.

Product managed and marketed 500 genetic assay reagents (PDARs) for RT-PCR. Spearheaded project to transition sales process online for entire PDAR product line. Oversaw all aspects of product marketing and created marketing/sales collateral. Supported sales force and responded to customer concerns. Directed new product development in close collaboration with R&D and manufacturing.• Boosted sales of PDAR reagents by 100%.• Brought 200 new PDARS to market by collaborating with outside institutions.• Singlehandedly devised PDAR database, enabling product tracking and development.

Worked in a high-throughput robotic screening group looking for anti-microbial and anti-viral compounds.