I have been professionally engaged in marketing research for nearly 22 years. As a research director at Pragmatica Marketing research agency, I feel dedicated to having close communication with clients, understanding their needs and providing professional consultation and research that leads to deep insights and data-driven solutions. Over the years in Pragmatica, I am the creator of several methodologies for ads pre-testing and ad performance evaluation.In the last several years, I am also dedicated to lecturing at New Bulgarian University, Sofia, Cinema, Advertising and Show business Department, courses "Advertising Research" and "Methods for Researching Advertising Impact".For the last 3 years, I am part of the jury of Effie Bulgaria, which provides the opportunity to meet great professionals, as well as creative and very inspiring people.Finally yet importantly, I am part of the Progressive Awards jury, which has a great focus on Retail and FMCG.