Pragmatica Research Agency

Pragmatica marketing research agency was established in 2001 as an independent Bulgarian company. Pragmatica is a partner of Publicis One Bulgaria and its different companies. The agency specializes and develops its professionalism in two main directions: - Marketing research - conventional, online and neuromarketing. Types of market research: • Positioning Research •Customer Satisfaction •Pricing Research •Product Research •Segmentation Research •Communication Research •Media Research -Marketing consultations, based on marketing research. The industries, in which we have experience: automotive, consumer goods, financial services, health, public services, technology, travel e.c. With the help of various marketing approaches, we can tell you: • What is going on the market? • Who are your customers? • What do they think? • What do they buy? • How do they choose? • Where is your brand relative to its competitors? • ...and other specific questions. Your customer needs are the basis, which guides us in choosing the methods and techniques used for the research. Some of the methods that we use are: - Qualitative methods: • Focus group discussions • In-depth interviews • Projective techniques - Quantitative methods: • Face-to face (F2F) interviews • Structured observations • Blind testing • Telephone interviews • Self-administered inquires • Online research - Secondary data analysis (desk research) What makes us different? - We know that our customers need problem solutions, not only answers to questions. - We provide meaning beyond data. - We are in the business to make marketing research. We do not make marketing research to do business. - We adapt the leading world experience to the Bulgarian market conditions. - We are the only ones in Bulgaria, who systematically hold a creed to Ehrenberg’s understanding of marketing as a science