Pragmatica marketing research agency was established in 2001 as an independent Bulgarian company. Pragmatica is a partner of Publicis One Bulgaria and its different companies.
The agency specializes and develops its professionalism in two main directions:
- Marketing research - conventional, online and neuromarketing. Types of market research:
• Positioning Research
•Customer Satisfaction
•Pricing Research
•Product Research
•Segmentation Research
•Communication Research
•Media Research
-Marketing consultations, based on marketing research.
The industries, in which we have experience: automotive, consumer goods, financial services, health, public services, technology, travel e.c.
With the help of various marketing approaches, we can tell you:
• What is going on the market?
• Who are your customers?
• What do they think?
• What do they buy?
• How do they choose?
• Where is your brand relative to its competitors?
• ...and other specific questions.
Your customer needs are the basis, which guides us in choosing the methods and techniques used for the research.
Some of the methods that we use are:
- Qualitative methods:
• Focus group discussions
• In-depth interviews
• Projective techniques
- Quantitative methods:
• Face-to face (F2F) interviews
• Structured observations
• Blind testing
• Telephone interviews
• Self-administered inquires
• Online research
- Secondary data analysis (desk research)
What makes us different?
- We know that our customers need problem solutions, not only answers to questions.
- We provide meaning beyond data.
- We are in the business to make marketing research. We do not make marketing research to do business.
- We adapt the leading world experience to the Bulgarian market conditions.
- We are the only ones in Bulgaria, who systematically hold a creed to Ehrenberg’s understanding of marketing as a science
Company Details
- Employees
- 8
- Founded
- -
- Address
- 98 Gotse Delchev Blvd., 6th Floor, Office 10, Sofia,bulgaria
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- pragmatica.bg
- Keywords
- Market Research, Marketing consulting, Positioning research, Customer satisfaction, Segmentation research, Product research, Pricing research, Media research, Communication research, Online research, Employer branding research, Product prototype pre-tests, Focus Group Discussions.
- HQ
- Sofia
Pragmatica Research Agency Questions
Pragmatica Research Agency's website is pragmatica.bg
Pragmatica Research Agency's LinkedIn profile is https://bg.linkedin.com/company/pragmatica-ltd
Pragmatica Research Agency has
8 employees.
View email and phone details for 8
employees at Pragmatica Research Agency.
Pragmatica Research Agency's industry is
Market Research
Pragmatica Research Agency's top competitors are
Vroda Space,
Websloth,
Strat7 Researchbods,
Pragmática Consultoria Em Gestão,
Nib Insights,
Bright Marketing Research,
Efamro,
Ipsos,
Jtn,
Map Marketing Research.
Pragmatica Research Agency's categories are Market Research
Pragmatica Research Agency's founding year is 2001
