Elena Yakovleva Email & Phone Number

Florence, Sc, Us

United States

United States

Defined communication strategy for North American market, leveraging digital and traditional channels. Responsible for top, mid, and bottom of the funnel tactics, driving customer acquisition, retention and loyalty through marketing automation. Customer-centric and data-driven, I'm focused on transforming marketing into a revenue generating engine.

Florence, South Carolina Area

In this role I was responsible for product marketing of several categories of products on a global level, including go-to-market strategies for new launches, maintenance marketing activities for existing products, coming up with innovative ways to deliver messaging to target audience online or offline, or deep dive into analytics and research to identify opportunities to improve performance and ultimately business results. Additionally, I was driving development of industry segments communication to allow our B2B customers easily identify how ESAB can support specific needs of their industries, showcasing solution approach in a user-friendly, but comprehensive way

Florence, South Carolina Area

In this role my challenge was to review the state of ESAB digital communication strategy, identify opportunities for further growth and create a comprehensive strategy and execution plan that'll lead to digital transformation.

Florence, South Carolina Area

In charge of creating a system to manage marketing operations on a Global scale, including the following key regions: North America, South America, Europe, Russia and Asia. Optimizing growth through highly targeted lead generation and lead nurturing strategies.

Above my core responsibilities, in charge of 1 of 3 pillars for the leadership culture project, with the key objective to reinforce the organizational culture & values, improve organizational climate & drive energy levels to deliver ambitious growth agenda.

Monterrey Area, Mexico

- Responsible for Brand Portfolio communication & activation through all available Trade channels and touch-points, including high impact POS merchandising, Retail staff advocacy, Staff training & engagement models. - Strong link between Brand & Trade marketing to guarantee excellence in execution & deliver growth agenda. - Responsible for shopper marketing, retail classification & retail media planning.- Management of more than 15 local/global suppliers for merchandising materials & marketing services, delivering sourcing strategy, tenders, negotiations & contracts. - Successfully led development of the projects to create a breakthrough visual & verbal platforms for Convenience channel (30% of the industry volume), some of which are currently in process of implementation at regional level (Americas).

- Responsible for retail communication strategy.- Key activities: strategic planning & execution of communication campaigns, shopper marketing, unbranded (hardware) & branded communication materials development, space management, innovation in exhibition development, retail classification.

- Management of 18 regional (Mexico) convenience chains: development of the smaller clients into strategic business partners on regional and local levels.- Key responsibilities included strategic company portfolio & share of market growth; design & implementation of tactical activities to boost volume growth; commercial conditions negotiation; relationship management.

- New brand launch to market aiming to redefine the Premium Plus segment in tobacco category. Project involved all stages of new brand development starting from business opportunity evaluation and market & consumer research, followed by product, packaging & campaign design, consumer & media engagement platform development, implementation & evaluation.- Innovative strategy, proposed for the brand & leveraged on new approaches proved being successful and was further adopted by regional (Brazil) & global (London, UK) teams for implementation in Latin America region.

British American Tobacco Mexico

- Premium female brand management, including following responsibilities: brand new copy & positioning development; product development; marketing research; brand activities design & evaluation; pricing; demand forecast; media planning & media placement; HoReCa events; PR activities; ATL, BTL materials development (video ad; web-site; POS Materials; promotions); CRM.- Creative & Media buying agencies management

Bachelor Of Linguistics, Linguistics

Education record