Elena Yakovleva

Elena Yakovleva Email and Phone Number

Sr. Manager for North America MarCom and Marketing Strategies @ ESAB
Florence, SC, US
Elena Yakovleva's Location
Florence, South Carolina, United States, United States
Elena Yakovleva's Contact Details

Elena Yakovleva work email

Elena Yakovleva personal email

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Elena Yakovleva phone numbers

About Elena Yakovleva

Marketing professional with 18 years of experience in multiple industries across North America and Europe. Proven record of delivering business results in highly competitive and challenging segments. Comprehensive experience in marketing strategy, new product launches, market and customer research, digital strategy and analytics, project and budget management.Experienced in leading teams from diverse backgrounds and with diverse skillsets with the aim to deliver business results above expectations.Specialties: Strategic planning, Marketing Strategy, Product launches and campaigns, Digital Marketing, Managing Creative Services, Budget Management, Marketing operations, Analytics, Team leadership.Fluent in English, Spanish & Russian, basic Swedish.

Elena Yakovleva's Current Company Details
ESAB

Esab

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Sr. Manager for North America MarCom and Marketing Strategies
Florence, SC, US
Website:
esab.com
Employees:
3589
Elena Yakovleva Work Experience Details
  • Esab
    Sr. Manager For North America Marcom And Marketing Strategies
    Esab
    Florence, Sc, Us
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  • Esab
    Sr. Manager For North America Marcom & Marketing Strategies
    Esab Apr 2024 - Present
    United States
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  • Esab
    North America Marcom & Marketing Strategies
    Esab Jun 2021 - May 2024
    United States
    Defined communication strategy for North American market, leveraging digital and traditional channels. Responsible for top, mid, and bottom of the funnel tactics, driving customer acquisition, retention and loyalty through marketing automation. Customer-centric and data-driven, I'm focused on transforming marketing into a revenue generating engine.
    View
  • Esab
    Global Product And Segment Marcom Strategist
    Esab Jul 2018 - Jun 2021
    Florence, South Carolina Area
    In this role I was responsible for product marketing of several categories of products on a global level, including go-to-market strategies for new launches, maintenance marketing activities for existing products, coming up with innovative ways to deliver messaging to target audience online or offline, or deep dive into analytics and research to identify opportunities to improve performance and ultimately business results. Additionally, I was driving development of industry segments communication to allow our B2B customers easily identify how ESAB can support specific needs of their industries, showcasing solution approach in a user-friendly, but comprehensive way
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  • Esab
    Global Marcom Digital Strategy Manager
    Esab May 2017 - Jul 2018
    Florence, South Carolina Area
    In this role my challenge was to review the state of ESAB digital communication strategy, identify opportunities for further growth and create a comprehensive strategy and execution plan that'll lead to digital transformation.
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  • Esab
    Global Marcom Project/Process Manager
    Esab Jan 2015 - May 2017
    Florence, South Carolina Area
    In charge of creating a system to manage marketing operations on a Global scale, including the following key regions: North America, South America, Europe, Russia and Asia. Optimizing growth through highly targeted lead generation and lead nurturing strategies.
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  • British American Tobacco
    B2C Manager And Project Leader (Company Leadership Culture Project)
    British American Tobacco Sep 2013 - Jul 2014
    Above my core responsibilities, in charge of 1 of 3 pillars for the leadership culture project, with the key objective to reinforce the organizational culture & values, improve organizational climate & drive energy levels to deliver ambitious growth agenda.
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  • British American Tobacco
    Marketing Development, B2C Manager
    British American Tobacco Sep 2012 - Jul 2014
    Monterrey Area, Mexico
    - Responsible for Brand Portfolio communication & activation through all available Trade channels and touch-points, including high impact POS merchandising, Retail staff advocacy, Staff training & engagement models. - Strong link between Brand & Trade marketing to guarantee excellence in execution & deliver growth agenda. - Responsible for shopper marketing, retail classification & retail media planning.- Management of more than 15 local/global suppliers for merchandising materials & marketing services, delivering sourcing strategy, tenders, negotiations & contracts. - Successfully led development of the projects to create a breakthrough visual & verbal platforms for Convenience channel (30% of the industry volume), some of which are currently in process of implementation at regional level (Americas).
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  • British American Tobacco
    Retail Communication Manager
    British American Tobacco Oct 2011 - Sep 2012
    - Responsible for retail communication strategy.- Key activities: strategic planning & execution of communication campaigns, shopper marketing, unbranded (hardware) & branded communication materials development, space management, innovation in exhibition development, retail classification.
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  • British American Tobacco
    Key Account Manager
    British American Tobacco Sep 2010 - Sep 2011
    - Management of 18 regional (Mexico) convenience chains: development of the smaller clients into strategic business partners on regional and local levels.- Key responsibilities included strategic company portfolio & share of market growth; design & implementation of tactical activities to boost volume growth; commercial conditions negotiation; relationship management.
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  • British American Tobacco Mexico
    Brand Manager
    British American Tobacco Mexico Nov 2008 - Sep 2010
    - New brand launch to market aiming to redefine the Premium Plus segment in tobacco category. Project involved all stages of new brand development starting from business opportunity evaluation and market & consumer research, followed by product, packaging & campaign design, consumer & media engagement platform development, implementation & evaluation.- Innovative strategy, proposed for the brand & leveraged on new approaches proved being successful and was further adopted by regional (Brazil) & global (London, UK) teams for implementation in Latin America region.
  • British American Tobacco
    Brand Executive For Premium International Tobacco Brand
    British American Tobacco Mar 2008 - Nov 2008
    British American Tobacco Mexico
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  • British American Tobacco, Russia
    Brand Executive
    British American Tobacco, Russia Oct 2006 - Mar 2008
    - Premium female brand management, including following responsibilities: brand new copy & positioning development; product development; marketing research; brand activities design & evaluation; pricing; demand forecast; media planning & media placement; HoReCa events; PR activities; ATL, BTL materials development (video ad; web-site; POS Materials; promotions); CRM.- Creative & Media buying agencies management
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  • Depo Computers
    Brand Department
    Depo Computers Mar 2005 - Sep 2006
    View

Elena Yakovleva Skills

Customer Insight Brand Management Shopper Marketing Strategic Thinking Strategic Planning Team Leadership Marketing Strategy Business Strategy Key Account Management Strategic Communications Market Analysis Strategy Fmcg Market Research Account Management Management Business Development Trade Marketing Brand Positioning Strategies Viral Marketing B2b Marketing Research Retail Communication Channel Strategy Creative Thinking B2c Y B2b Marketing Consumer Insights Word Of Mouth Marketing Retail As Ambassador Team Building Development Of Strategy Organizational Culture Launching New Brands

Elena Yakovleva Education Details

Frequently Asked Questions about Elena Yakovleva

What company does Elena Yakovleva work for?

Elena Yakovleva works for Esab

What is Elena Yakovleva's role at the current company?

Elena Yakovleva's current role is Sr. Manager for North America MarCom and Marketing Strategies.

What is Elena Yakovleva's email address?

Elena Yakovleva's email address is el****@****ndex.ru

What is Elena Yakovleva's direct phone number?

Elena Yakovleva's direct phone number is +184326*****

What schools did Elena Yakovleva attend?

Elena Yakovleva attended Lomonosov Moscow State University (Msu), Vadstena Folhogskola, Sweden.

What are some of Elena Yakovleva's interests?

Elena Yakovleva has interest in Children, Economic Empowerment, Education, Reading, Contemporary Art And Performance, Travel, Arts And Culture.

What skills is Elena Yakovleva known for?

Elena Yakovleva has skills like Customer Insight, Brand Management, Shopper Marketing, Strategic Thinking, Strategic Planning, Team Leadership, Marketing Strategy, Business Strategy, Key Account Management, Strategic Communications, Market Analysis, Strategy.

Who are Elena Yakovleva's colleagues?

Elena Yakovleva's colleagues are Dariusz Bielecki, Aleksandr Dorodnikov, Štěpán Zachariáš, Mario B, Simon Harrison, Sandor Kiss, Erika Obrtal.

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