ResponsibilitiesManage and optimize MarComm, advertising and merchandising needs of top clients by creating on-target designs for print and other media content for multifaceted projects • Create and mock-up design ideas for presentation • Collaborate with teams in producing artwork for kiosks and fabrication, i.e. Hall of Human Origins Exhibit at the Museum of Natural History, opened March, 2010.• Team up with Creative Directors to define creative branding strategies• Design annual reports, brochures and graphics for trade shows and direct mail campaigns• Worked with these clients on various aspects of design & development: Pope John Paul II Cultural Center, DC Department of Urban Planning and Development, League of Women Voters, National Cooperative Bank, Black Entertainment Television (BET), National Basketball Association (NBA), Pentagram Inc. NY, Javier Romero Design Inc., Wikipedia, DC, US Holocaust Memorial Museum, Smithsonian-National Zoological Park, and American Red Cross• Community Service & Pro Bono | VITA IRS Tax Preparer Volunteer 2011-2015, VA, PA; ARC 2009Accomplishments• Artwork produced for kiosks and wallpaper for fabrication at the recent Hall of Human Origins Exhibit at the National Museum of Natural History, opened March, 2010, exhibit improved attendance by 30%.• Spearheaded projects, modernized labels for leisure and sports apparel, managed and implemented annual reports, brochures and graphics for trade shows and direct mail campaignsSkills UsedI am proficient with Adobe Creative Suite (CC), Photoshop, Illustrator, InDesign on Mac operating systems. I have a working knowledge of MS Office, HTML, CSS and Dreamweaver and WordPress.

Designed and produced Direct Mail for advertising campaigns, print collateral for events, branding and consulting. Maintained brand consistency throughout all marketing materials for company systems

Branding, marketing and advertising for studio’s full service clients in event collateral, signage, and web interactive. Design and collaborated with on-target graphics, completing high profile client projects under aggressive timelines. Contributed to improving office camaraderie and guided projects through the design process from concept to market.

Print collateral, Branding, Consulting, Direct Mail and advertising

Advanced through marketing and communications the humanitarian mission of the American Red Cross to inspire others turning compassion into action with its volunteers and donors. Team collaboration in producing a series of Donor Stewardship Reports documenting the ARC responses to disasters, i.e. California Wildfires, Hurricanes and Tornados, nationally and internationally. Conceived and developed layouts for advertising and signage with brochures, catalogs, annual reports and conference materials.

Maintained Brand consistency throughout all museum collateral materials. Implemented fundraising marketing and advertising brochures, posters, educational flyers and signage. Researched with teams to develop strategy and content for print and online messaging. Supported the overall marketing and communications endeavors of the museum with educational workbooks.

Teamed with curators, zoologists, and other specialists to create educational and wayfinding graphics for diverse audiences at the National Zoo. Served as Designer and Art Director for specific projects by creating habitat exhibit graphics for hundreds of animal species (i.e. Reptile House, Invertebrate Hall, and Small Mammal Exhibit Hall). Directed and supervised fabricators, illustrators and freelance designers. Designed interactive graphics for Prairie Dog and Black-footed Ferret Exhibit. Illustration and Logo designs for exhibits and events

Served as production and design specialist for a six-month exhibition created to commemorate the art and politics of renowned illustrator Arthur Szyk. Interpreted illustrations and layout of exhibit halls in print and 3D models, museum kiosks and artifact displays to best represent the artist’s illuminations and magazine caricatures. Technical layout of illustrations for displays, kiosks, brochures, and bookmarks

Served as Art Director for innovative English and Math educational textbooks (Grades 9-12)Collaborated with educational experts to develop visual content and participated in focus groups for content research. Coordinated photo shoots for book chapters and supervised production and freelance designers.