Began as a Specialist for Italy in 2018 and progressing to EMEA markets model.Responsible for generating conversions on IBM’s store windows on several markets, through merchandising and personalization projects.Actively involved in all things related to customer experience metrics while using agile methodology.• Plan strategy & implement monthly merchandising calendar for the Italian Marketplace (including e-spots & discounts cross-promoted on footprint pages)• Accountable for conversion metrics across geos, data-driven & testing culture• Use digital analytics tools to understand the audience, create custom audience segments and analyze their specific online behavior• Use Lotame, Hotjar, Audience Affinity Index, Optimizely to test personalization ideas tailored to each audience, A/B tests• Working with a cross-functional team to define an optimization plan • Analyze results of tests and identify best practices and scaling opportunities cross-markets• Interlock with market leaders to get insights and ensure feedback loop on conversion needs• Develop and execute conversion optimization strategy with a goal of creating conversion rate and revenue enablement through use of A/B testing, web analytics, personalization and UX enhancements• Develop hypotheses, testing roadmaps and reports for A/B and Multivariate tests• Identify, summarize, and present findings and recommendations to stakeholders across the organization regarding CRO (Conversion Rate Optimization) and Web Analytics subjects Analytics / collaboration tools: Optimizely X, Hotjar, Lotame, Sunrise, Pearl, Tableau reports, Coremetrics, Project Task Tool, Audience Affinity Index, NPS Medallia, BrightEdge, Adobe AEM, Drupal (editing and publishing), HTML, Trello, Slack, Mural, Amplitude, Adobe Photoshop.Operating in Agile system

Mapping and assessing end-to-end digital journeys of IBM priority products with the objective of increasing traffic and orders on the IBM Marketplace platform.Project activities and phases: ▪ mapping all possible customer journeys for each product; ▪ identifying broken points in the journeys and suggesting improvement actions: exposure, promotion, linkage correction;▪ promoting product pages on top level IBM pages, in order to increase their visibility and ease the client's access to them inside the IBM website journey;▪ SEO actions: localized metadata (keywords, meta-description, H1) and content improvement in order to obtain higher ranking on search engines;▪ engagement: analyzing the performance of assets on the product pages, gathering the main insights and recommending improvement actions (new assets, best placement suggestions, etc);▪ conversion (monthly evaluation of the traffic and responses for each product and Marketplace page, in order to gain insights regarding the pages performance and decide next actions to be taken, depending on the results achieved)▪ collaboration with each Country team, for each project, by having constant interlock with Marketing Marketplace Leader, Portfolio Manager and Digital Lead, in order to give to each project the personalized and localized features needed in order gain visibility and success on the local market

Page localization , translation approvals, QA check ( contact module, broken links, asset localization, etc)

Enjoyed 4 years in this company progressing from Marketing Assistant to Brand Manager. Thus going from all the stages of assisting and hands-on implementation of marketing activities within the company, such as:▪ Increase digital presence and improve sales by implementing online and internal communication strategy▪ Manage & measure Google AdWords campaigns on budget▪ Manage site administration & optimization▪ Manage Intranet and internal communication ▪ Write & evaluate press releases, articles, news stories and social media posts