Elena Rodriguez Rand Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

- Rotation One: Product Owner - Home Loans, Web Enablement- Rotation Two: Lead Campaign Management - Deposits, Acquisition Direct Marketing

Bloomington, Indiana, United States

- Revamped a formerly unsuccessful project to increase expected share growth of Kendall DL (cable and lead wire product) by 12% and reduced competitor access to 1.4M SKU of reprocessed product. Added an additional $15.4M of revenue. - Developed key financial model that aligned cross-functional partners on the importance of increased management of labor costs to better manage a broken process within the organization. Confirmed results by running several sensitivity analyses.- Addressed customer needs directly by analyzing customer feedback through a collaboration with sales and downstream marketing teams. Findings resulted in one SKU being addressed fully rather than three partially.

Chicago, Illinois, United States

- Established and executed an influencer program for USAA to increase awareness and sales of life insurance. Exceeded goals, reaching 25M+ people. - Developed and formalized social listening practice for Delta Faucets, allowing them to get a sense of their online share-of-voice compared to their largest global competitors. - Guided the Mexico Tourism Board through natural disasters, crime, and tourist-related crises using social listening and real time monitoring. Informed crisis targeting allowing MTB to reach an additional 3M+ people. - Led the creation, set up, and management of a Facebook locations structure for AAMCO Transmissions – bringing together 650+ individually franchised stores across the US and Canada. - Using paid social, social listening, and a digital mosaic, drove attention to the UN’s COP23 digital hub where attendees could see event happenings and climate change crises in real time. - Informed and educated both US and Mexican government officials on social crisis monitoring, providing real world examples and real time training. - Optimized and managed paid digital campaigns for Perspecta, AMGA, and Relievant, among others.- Directed social listening and crisis plans for companies including Samsung, the United Soybean Board, Pratt and Whitney, and Reckitt Benckiser.- Sourced, contracted, and directed influencers for campaigns on behalf of companies such as IBM, Café Bustelo, Edwards Life Sciences, and the Mexico Tourism Board.- Managed the office intern program (3-6 interns depending on semester) training them in social listening, influencer identification, and paid social.

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

- Curated content and created copy for 42+ posts a week on multiple accounts- Tracked metrics such as mentions and share of voice for both clients and competitors, compiled into both weekly and monthly reports- Followed global mentions of Samsung’s Note 7, providing crisis management updates along with media and digital scans

Chicago, Il

- Fully engaged social team member supporting marketing and customer service functions for Hyatt Hotels globally- Monitored and engaged with agents across three call centers for @HyattConcierge using social listening tools such as Spredfast and Conversocial- Developed a Quality Assurance Weekly Report (still in use by social team) to give a brief weekly overview on social wins, misses, and opportunities (such as new ways to Surprise and Delight our guests)- Planned strategy, drove engagement and monitored real-time social data for Hyatt's Global Summit, the first of its kind bringing together 800+ managers and company leaders

Chicago, Il

- Served as full time member (summers) of Agency's 10-person Research and Analytics team.- Measured brand voice and social media impact through advanced analytics tools such as Brandwatch, Netbase, Radian6 and UnMetric- Utilized comScore, Mintel and Simmons to uncover data and insights on consumer (B2C) and customer (B2B) buying motivations, influences and research considerations- Served leading brands including Unilever, Nestle, Nissan, Cricket Wireless (AT&T), Frito Lay and Phillips as well as actively working on new business opportunities

Michigan State University - East Lansing, Mi

- Greeted students and faculty at building entrance, checked identification, authorized memberships- Organized facility set up for college sports events

Master Of Business Administration - Stem Mba

Activities and Societies: Forté Foundation Fellow Business Marketing Academy Concentrations: Marketing, Business Analytics

Bachelor’S Degree, International/Global Studies, History Of Art

Cornerstone Thesis: The Potential Impact of Social Media on Cross-Border Political Participation

European Politics

Criminology