Head Of Public Relations
CurrentMedia:- Identification of relevant media and analyst targets by conducting research and outlet analyses- Media target identification, outreach, and coordinationMeasurement/Reporting: - Monitoring the business’s industry and competitive media coverage- Playing a role in the business’s communication activities- Evaluating PR program impactsSupporting Role:- Executing integrated media relations plans- Day-to-day media contact, attending to simple media requests for information, putting together activity re-cap reports for the CEO - Securing high-quality and consistent media placements through regular and active pitching via phone, and in-person media/consumer interactions- Research, drafting, and distribution of pitch documents and press releases- Building, maintaining, and organizing internal lists of social and media influencers that the PR department should take interest in and engage withCollaboration:- Cross-functional collaboration: liaising with the Content Editor, marketing team, and Internal Resources in developing press stories that are in support of the business/product’s goals and objectivesMedia Relations:- Serving as the primary public relations contact on all platforms and being responsible for building strong and lasting relationships with social and media influencers such as bloggers, industry writers/editors, business association members, and thought leadersBudget: - Researching and drawing reports on the effectiveness of PR programs and initiatives, and demonstrating the contribution of the PR initiatives to overall business’s initiatives such as new market development and sales growth