-Provide high quality customer service, deliver the standards of service quality required.Be accountable for leading the customer ownership and ensure it is effectively run managing to the Target Operating Model.-Increase lending book, increase deposit base, perform cross sales of other products and services.- Ensure the fair treatment of customers is at the heart of everything we do, both personally and as an organisation. Consistently display the behaviour in line with Group strategy, values and principles.- Continually reassess the operational risks associated with the role and inherent in the business.-Ensure strict compliance with all internal sales/audit/compliance procedures and guidelines.-Complete full customer reviews to establish and address their immediate and future financial requirements to increase customer loyalty and cross-sell opportunities.-Maintain the levels of operational integrity required by the Group, closely managing one`s individual performance. Contribute to and maintain an environment where one and the wider team maximize performance in achieving the business objectives.