Eleonora Candilera Email & Phone Number

Treviso, It

Milan, Lombardy, Italy

Milan, Lombardy, Italy

● Build the Pre-Marketing and Launch Plan for a new insomnia drug, ensuring alignment with HQ’s values and strategy● Identify customer needs and design appropriate customer insights and competitive intelligence analysis, through dedicated market research● Build and maintain relationships with key stakeholders, including HCPs, scientific societies, and advocacy groups● Monitor and evaluate the effectiveness of marketing initiatives, and adjust strategies as needed to meet business objectives● Manage the brand budget, ensuring effective allocation of resources● Conduct training and education programs for sales teams and other internal stakeholders to ensure effective communication and promotion of the product and brand● Ensure compliance with all regulatory requirements and guidelines related to the promotion of the product

Rome, Latium, Italy

Ensure brand strategy is aligned with Global and yet it takes into account local perspective and needsContinuously align and effectively interact with Global and Region Europe headquartersInvestigate environmental challenges and impact on market and stakeholdersIdentify customer needs and design appropriate customer insights and competitive intelligence analysisEngage, support and train Sales ForceManage the assigned budget to reach business objectivesBuild sales forecast and analyze market trends and product performanceEnsure excellence in execution. Develop and manage marketing campaigns across channels identifying and monitoring relevant KPI. Build brand equity across HCPs, patients and other relevant stakeholdersPartner and build effective working relationships with KOL and other relevant stakeholders

Treviso Area, Italy

Support companies in the development of digital strategies, by helping them understanding future scenarios and how to adopt the processes they need to implement to be competitive in an ever-changing market.Design strategic solutions using the method of service design, develop communication campaigns, onboarding and training paths, collaborative tools, content platforms, corporate storytelling projects.Organize events like hackathons, workshops, boosting programs, corporate conventions. June 2018 - June 2019DIGITAL CREATION INTERNAL COMMUNICATION PROGRAM for the Design Technologies Department at Adidas headquarter in Herzogenaurach, Germany. The goal of the project is to empower creativity and to connect creators through the digitalization of the Creation-to-Shelf process.I plan and execute the communication and marketing strategy for the department, from concept to delivery, mainly focusing on 3 areas: training, events, communication. I explore and propose new concepts and formats to grow the userbase engagement.

Vicenza, Italia

I planned and executed marketing strategies and activities to establish and maintain brand presence and brand consistency in different markets (Asia, Europe, North America, Australia). Together with product managers and R&D I defined product strategies and road maps. Developed product packaging. Created sales tools and collaterals. Developed brand standards and usage guidelines. Oversaw event calendar for different markets. Coordinate local marketing units. Managed relationships with creative suppliers (digital content agency, architect firm, designers). Developed Technogel’s first Flagship Stores.

Pittsburgh, Pennsylvania

I planned and executed marketing strategies and activities to establish and maintain brand presence and brand consistency in different markets (Asia, Europe, North America, Australia). Together with product managers and R&D I defined product strategies and road maps. Developed product packaging. Created sales tools and collaterals. Developed brand standards and usage guidelines. Oversaw event calendar for different markets. Coordinate local marketing units. Managed relationships with creative suppliers (digital content agency, architect firm, designers). Developed Technogel’s first Flagship Stores.

Greater Pittsburgh Area

Pittsburgh, Pa

Padova, Italia

Mba, Management

Ma/Laurea Specialistica, International Relations-International Law Concentration

Ba, Political Science And International Relations