Eli A. Email & Phone Number

Chicago, Illinois, United States

Digital Advertising: Managed $4M in media spend across Meta, YouTube, and Yelp- Managed campaign builds, mock creation, optimizations, testing, and reportingTraditional Media: Coordinated national and local media buys within long-form and short-form direct response TV

Dallas, Texas, United States

Clients: Nature Nate's, Lifeway, Interstate BatteriesCampaign Management: Managed $3M in media spend across key social platforms (Meta, Instagram, Pinterest, TikTok, and Reddit)- Oversaw media recommendations, campaign builds, mock creation, and campaign optimizations- Coordinated pixel tracking and reporting for campaignsAccount Management: Independently managed clients across three accounts- Managed invoicing/billing through Advantage- Tracked deadlines within multiple internal teams - Managed team workflow and resources for the accountTeam Leadership:- Trained direct reports on campaign management, reporting, and client relationsMarTech Stack: Google Data Studio, Supermetrics, Acxiom, Experian, Hubspot, Advantage, Monday, Keynote, Excel

Client: DIRECTVCampaign Management: Managed $5M in media spend across eight social platforms (Facebook, Instagram, Twitter, Reddit, Pinterest, Snapchat, TikTok, and LinkedIn)- Oversaw MPOR recommendations, campaign builds, mock creation, and audience set-up- Coordinated pixel set-up, click tags, and DCM tracking for campaignsAccount Management: Independently managed client relationships on the account across three LOBs- Managed budget allocation and invoicing/billing through Prisma- Tracked floating deadlines from multiple key stakeholders to ensure deliverables went out on time- Managed team workflow and resources for the accountTeam Leadership:- Trained direct reports on campaign management, reporting, and client relationsMarTech Stack: Hive, Tableau, Prisma, MediaOcean, Bombora, Neustar, LiveRamp, Google Analytics, Excel

Chicago

Chamberlain Group is a global leader in access solutions across residential and commercial properties. I independently managed their social media department across paid and organic channels:Social Media Marketing: Social strategy development; campaign management on Meta, Twitter, LinkedIn, and Reddit; social optimization and reporting; invoicing; organic social management across 15 social channels; content strategy; community management; crisis managementProject Management: Deadline tracking; cross-channel collaboration to ensure smooth campaign launches; workflow process development for social media department; stakeholder communicationReview Management: Product seeding through Bazaarvoice; social media customer support strategy and implementationCRM: Served as assistant CRM project manager; ensured emails launched smoothly and on-timeMarTech Stack: Jira, Trello, Slack, Salesforce, Bazaarvoice, Hootsuite, Sprout Social, Google Analytics, Canva, Photoshop, Excel

Greater Chicago Area

I took everything I learned on the agency side and applied it to a local HVAC business in Chicagoland. I managed the following: Social Media Marketing: Social media advertising strategy and implementation, social channel management, organic content curation and development, graphic design, community engagement, data analysis and reportingWriting & Editing: Blog posts, long-form landing pages, web content, employee bios, e-blasts, newsletters, print advertisements Digital Marketing: SEO strategy and implementation, competitive/industry analysis, Google Analytics analysisGraphic Design: Infographics, short animations, social media graphics, marketing reports

Frankfort, Il

O’Reilly DePalma is a boutique public relations agency that specializes in the design and construction industries. I worked across eight different brands and provided the following services:​Account Management: Client management, client acquisition and retention, project management and reportingSocial Media Marketing: Social media advertising strategy and management, graphic design, organic content curation and development, social analytics and reporting, competitor/industry researchGraphic Design & Video Editing: White papers + publications, logos, e-blasts, digital ads, marketing videos, social media graphicsMedia Relations: Media list development, pitching, writing/editingMarTech Stack: HubSpot, Cision, Hootsuite, Buffer, Google Analytics, Photoshop, InDesign, Excel

Stirling, Scotland

Stirling Council is a local government branch in Scotland serving over 94K people. While interning for their Communications Department, I did the following:Public Relations: Press release writing/editing, event photography, internal communicationsSocial Media Marketing: Social channel management, content curation, graphic design, video editing, social auditing, crisis monitoring, community management

Bemidji, Mn

Before heading off to grad school, I worked as a videographer for a girl's summer camp. In addition to recording daily videos of camp activities and creating marketing content with the footage, I also taught a journalism class for the campers.

Hannibal, Mo

During the final semester of my undergraduate degree, I worked for my university's PR Department. I coordinated and designed a monthly newsletter with staff and student interviews and edited content on the school website. I also created postcards and flyers with InDesign.

Hannibal, Missouri

My college side hustle involved cold calling potential students on behalf of the Admissions Department. I called around 20-30 students per hour and guided interested prospects through the application process. I also trained new employees on the job procedures.

Hannibal, Missouri

My love for communications started with an internship with a collegiate baseball team in my college hometown. In addition to planning and managing on-field promotions during the games, I managed the team's website, coordinated internal communication channels, designed flyers/promotions, and arranged sponsorships with local businesses.

Hannibal, Missouri

My college summers were spent giving hour-long cave tours in Hannibal, MO - Mark Twain's hometown. I gave tours to people of all ages and abilities, including school and daycare groups. I also worked the register in several of the gift shops and ensured customers had a great experience at every stop of their visit to Mark Twain Caves.

Master’S Degree, Strategic Communication And Public Relations, 2:1

Activities and Societies: SU Mental Wellbeing Society Officer, Digital Campaign Web Designer for the U.S. Bureau of Educational.

Bachelor Of Arts (B.A.), Public Relations, 3.979 Gpa

Activities and Societies: Phi Beta Lambda, Cheerleading, HLGU Vanguard Staff, The Experience Magazine Staff