Working with the world's largest app developers by developing joint business & measurement plans in order to achieve set targets leveraging the very best of Google products (App Campaigns, Search, YouTube and beyond).• Providing both strategic and tactical guidance on app campaign measurement and optimization• Performing data analysis and validation (Google Ads, 3rd party MMPs, Firebase)• Incrementality testing, LTV & pLTV modeling• Building internal solutions to bridge for measurement gaps, e.g. app conversion tracking for standalone YouTube products (Video Reach Campaigns, Video Action Campaigns, TrueView etc).• Industry & Benchmarking Analysis• Collaborating with client c-level suite in preparation for large events (new title launch, feature launch etc) by providing tactical & strategic plans for go-to-market driven by data insights

Responsible for all aspects of the app promotion business. Working closely with the Sales & Specialists organization alongside Product & Engineering teams to provide client & sales teams feedback, making sure to consistently iterate and build better products for our clients.• Internal Commercialization: developing the internal go-to-market strategy and documentation to make sure specialist, support & sales teams have direct access to tutorials, best practices & trainings to provide best in class support for their respective clients• Global Coverage: responsible for more than 150 people across all geographies (Americas, EMEA, APAC) to share and gain insights on key metrics, product adoption and utilization practices, attending strategic client meetings and advocating on behalf of the ground teams and clients to provide meaningful feedback to the Product & Engineering teams• Project Management: was responsible for the global App Campaigns (UAC) product rollout plan, including an extensive migration from legacy campaigns to App Campaigns while working with the teams to solve any product gaps and develop market crucial features• Advocated and provided all supporting materials to the PM teams on the necessity to develop a tCPA bidding strategy in addition to tCPI & tROAS (minROAS at the time) which was later added as a feature to App CampaignsApp Campaigns rollout was finalized in October 2017 and helped small, medium and large app developers to focus on their marketing objectives by using automation (AI) instead of the previously required heavy lifting, manually tweaking multiple levers and variables and since then it became the most successful product for app marketers worldwide in growing their business and align business objectives to the campaign’s performance goals.

Based in Tel Aviv, Israel, building the app promotion & measurement segment for Google EMEA and later extending it worldwide.• Identifying, structuring and categorizing key challenges mobile app developers experience when working with Google Ads to promote their app• Leading processes to develop a healthy app conversion tracking solution, collaborating with multiple Product Managers (based in Mountain View, California) to scope the challenges and propose solutions which eventually led to developing a robust app conversion tracking API and to partnerships with 3rd party mobile measurement platforms (AAP program)• Working closely with the internal sales & specialists teams in auditing key accounts and proposing app campaigns & measurement optimization strategies (troubleshooting, ROI optimization, app marketing strategy consultations)

Joined the company when it had less than 10 employees to manage 2 teams, the global Professional Services team and the Technical Support team.Working with multiple partners on a daily basis which span from advertisers to publishers, ad networks & agencies while building the internal Professional Services and Technical Support teams.• Hired and managed a full team of Technical Support Engineers, providing support for all the company clients in SDK implementation and configuration, conversion tracking analysis, API connectivity and reporting• Providing pre-sales business and technical demos, guiding app developers and agencies from the initial acquaintance with the platform and until it’s fully integrated and tested• Working with advertisers to create a measurement strategy to focus on improving their main KPIs, utilizing in-app events for optimization including retention tracking and ROI analysis• Responsible for the ad network integration aspect, working with publishers and ad networks worldwide to provide easy and simple integration for clients that are promoting their apps using the integrated networks (Facebook, Instagram, Google Ads, Twitter, etc)• Gathering insights from all the interactions I have with the different partners and providing detailed reports during Product Development meetings that describe new feature requests, bug fixes and general product improvementsAs of 2023 AppsFlyer grew to become one of the leaders in the Mobile Measurement space with 20 offices worldwide and over 1K employees. I’m honored and thankful for being able to share my knowledge and expertise with the team and to learn so much from this experience.

Working in the technical infrastructure operations department and responsible for maintaining 24/7 service operation, developing processes to upgrade and maintain key software applications (Campaigns Management System, Ad Server etc) and working with advertisers, publishers and agencies to make sure the product is correctly integrated and optimized.• Performing full end to end integration with advertisers, publishers, agencies & ad networks.• Maintaining the SaaS services, optimizing the platform to cope with the increasing traffic requirements and high TPS working on Apache Web Servers, MongoDB, Cisco Routers and load balancers, general Linux system administration, developing bash, perl & python scripts for scalable troubleshooting, upgrades and configuration changes• Acting as the highest escalation path for technical troubleshooting, working with the IT department on developing or modifying the IT architecture. Advocated to migrate from physical to virtual servers using designated hardware which helped massively reducing cost and shortened maintenance time to 5% vs the previous state

Working as the only System Architect in the company, responsible for coordinating the R&D and IT departments to make sure the product is built to support the client’s communication and traffic requirements.• Provided system architecture and design for Push-To-Talk over IP solutions for large mobile operators, medical facilities and security organizations worldwide• Designed solutions for large scale enterprises using multiple systems (Sun, Netra, Solaris, Oracle)• Working in client sites (data centers) to implement the system into the client infrastructure and provide troubleshooting assistance for any issues related to the platform (Linux based OS, Networking, Clustering, Storage, Databases etc)

Working in the Professional Services organization, providing business and technical pre-sale, post sale and implementation support for large financial institutions, mainly focused on the Adaptive Authentication product which provides real time risk assessment during critical customer engagements (login, money transfers, password & phone number changes etc)• Handling pre-sales activities, product presentations & demo, proof-of-concept design and implementation, testing and providing the final statement of work (Linux based OS, Web Servers, Oracle DB) for both on-premises solutions and SaaS• Working with the client IT department, security departments and fraud detection teams to implement the product, configure it according to the agreed design (flow creations and vast data analysis) and perform robust end to end tests• Working closely with the R&D department to fix bugs and develop new features based on client feedback, acting as T4 support for critical system issues

Working as a T4 Engineer (highest escalation path) on the SMS Centers product, responsible for system deployment (both onsite and remote), highly fine tuned configuration and technical support for large and global mobile carriers.• Managing a team of field engineers to deploy large scale systems at the client’s site (8-12 server racks, more than 100 different serves with different applications)• Integrating the system to the client infrastructure (translating radio to digital signals)• Working with the client Project Manager to create a configuration flow and make sure it’s implemented in the system according to scope• Perform various robust tests on the system and pass client inspection• Delivered more than 15 large scale projects worldwide and attended multiple troubleshooting missions at customer sites alongside R&D engineers, dealing with complex issues and successfully overcoming them in a timely mannerWas promoted for the T4 Engineer role after 1.5 years working at the Integration Department, learning all bits and bytes of the system and working on thousands of multiple application servers.

Working as a member of the Experts team in the Bezeq (Israeli Telecom) ADSL service center, providing support for internal teams by troubleshooting complex issues.• Being one in a team that consisted of 7 members supporting 450 support representatives and 20 field technicians, providing troubleshooting support for network related issues, starting from business network failures to major service interruptions, retracing the root cause from the end point (client modem), to the building communication box, district hub or central communications station.• Heavily involved in troubleshooting throughout all 7 layers of the OSI model, starting from general IP issues and ending with signal communication and synchronization troubleshooting (modem to base station NPR signal)