My current role is Account Manager at StackAdapt. In this position, I work to provide strategic and budgetary recommendations for clients of every size on elements of the programmatic advertising mix. I also promote/maintain ad serving quality and use data-backed solutions to continually optimize for incremental performance gains. I am the main point of contact for my clients on technical campaign and StackAdapt-platform questions, reporting deliverables, and key insights. I’m dedicated to applying my expertise for overall account/agency support and management as well as analyzing integral campaign performance metrics to inform future recommendations. My goal is to be a constant, to ensure clients never have to worry that their time and money are being spent efficiently, pushing the boundaries of advertiser success in both brand awareness/engagement and conversions.My prior role was an Ad Operations Analyst at El Toro LLC. At El Toro, my responsibilities consisted of optimizing and provisioning programmatic advertising initiatives for our clients. Through this position, I developed skills in online advertising platforms and tools such as Xandr Invest, Google Analytics, Jira, and Google Tag Manager. I also further developed my data analysis abilities through Microsoft Excel and Power BI.I graduated Magna Cum Laude from the College of Business at the University of Louisville with a Bachelor of Science in Business Economics and minors in Finance and Political Science. During this time, I was a McConnell Scholar, an Honors student, and an active member of the Interfraternity Council. As a student, I held multiple positions including an internship in the Human Services Department of the Boone County Fiscal Court. In this position, I developed a full-scale economic analysis report on housing affordability in the county and Northern Kentucky region. At MoneyPath Inc., I managed and improved advertising campaigns for both B2B and B2C clients using Hubspot. My prior work experience also includes being a Manager at Skyline Chili. This job allowed me to develop my skills in time management, efficiency, customer satisfaction, and my ability to lead a team in a high-stress environment.
Listed skills include Leadership, Teamwork, Customer Service, Microsoft Excel, and 5 others.